👷🏻‍♀️🛠 Full-service digital marketing agency for the built environment. Brought to market 10 projects ($200MM portfolio) of residential communities across greater Los Angeles (from 11 single family homes in Silver Lake to 79 townhomes in Upland). Creative-Led, Data-Driven. Fractional CMO or Consultancy. Branding, Content Marketing, Social Media, Website Design and Development, Local SEO, Partnerships, PR & Events. What the heck is a Plumb Bob you ask? It's a graceful pointed weight attached to the end of the string, and is used to find a true vertical reference line called "plumb". To us, it’s the perfect representation of our core values - a simple, trusted, elegant solution, grounded in legacy, field-tested and building long term value #pbalchemy

JUST LAUNCHED ⚡️🚴🏻💚 Guided, small-group adventures of Los Angeles on luxury e-bikes.

Empowering female-founders by provide practical solutions for growth.

Construction Management for Park Tavern. Marketing Partner for Tosca Cafe + Leo's Oyster Bar.

Content Curators. Brand Architects. Event Alchemists. Syllabic Sirens. Created 360-degree strategies to deliver measurable growth for creatives and companies (including social enterprise + non profits) across all marketing and media platforms.

Pioneered discounted designer fashion events by scaling a simple sample sale concept into a global events model with revolutionary retail sales and sponsorship platforms. Pop up/flash sale events in Los Angeles, New York, San Francisco, Chicago, Dallas, London and Dublin with $5MM annual revenue. More than 500 luxury designers from Valentino, Dolce Gabbana, Vivienne Westwood, Diane von Furstenberg and Chloe to Ted Baker, Miss Sixty, Energie and GStar Raw. Sponsorship partners included American Express, W Hotels and Lexus to Giorgio Armani Cosmetics, Ketel One Vodka and Treasury Wine Estates. Media partners ranged from Vogue to The Los Angeles Times. Acquired in 2018 by One Stop Internet (now Branded Online) and in 2010 by Delivery Agent.

Specializing in fashion, lifestyle and entertainment, our publicity, brand strategy and event production services were tapped by corporate, consulate and cinematic clients including The Recording Academy (Grammys), ESPN, Universal, HD Buttercup, Ted Baker, Miss Sixty, Energie, Rebecca Taylor, Camper, G-Star, Catherine Malandrino, Jenny Packham, The New Zealand Consulate, NZ Investment & Trade Commission, the Australian Consulate and Qantas Vacations. The firm's showrooms in LA, NY and London pioneered celebrity dressing and editorial placement, working with A-list talent and marquee name media globally. Acquired in 2008 by One Stop Internet (now Branded Online).

Directed a team of reporters, photographers & bureau staff. Attended Academy Awards, Golden Globes, Emmys, Sundance, SAG, MTV and Spirit Awards. Penned covers, features and worked closely with PEOPLE, InStyle, Time and our New York and London bureaus, art and production departments to execute the magazine's editorial and visual style. 'Hollywood' correspondent for ABC Radio, Triple M Radio and The Doug Mulray Show.

Penned cover stories, features, profiles and breaking news. Guest commentator for Sydney radio and television including Doug Mulray, ABC, Nine Network and Triple M.

Editor 'Short Black', Deputy Editor 'Good Living', reviewer 'The Good Food Guide', 'The Guide', 'Metro', 'Arts' and 'Spectrum'. Formerly news reporting, sub-editor desk, feature writing across the paper. Started in police rounds.