Shelli Lorenzo Email & Phone Number

Allentown, Pennsylvania Area

Managed global creative operations for printed packaging materials, overseeing a $30M annual packaging spend. Led the Global Art Production team to develop packaging that aligned with brand identity while adhering to budget constraints, focusing on mechanical development, supplier evaluation, color consistency, and print/production goals.✦ Leadership & Strategy: Established the Global Art Production Department, creating processes to support interdepartmental teams and external suppliers.✦ Process Development: Conducted needs assessments, developed processes, implemented technology, provided training, and integrated suppliers, leading to consistent brand messaging across regions. ✦ Risk Management: Reviewed production samples, updated project progress, and proactively identified and mitigated risks to ensure timely packaging delivery.✦ Digital Transformation: Implemented Esko WebCenter, managing a 150% increase in project volume while maintaining workflow efficiency.✦ Training & Development: Developed training materials for global users, enabling self-training and consistent execution.✦ Supplier Management: Managed multiple print suppliers, ensuring design cohesion across manufacturing sites. ✦ Cross-Functional Collaboration: Partnered with largest customer, leading to $2M in packaging savings and a 13.9% gross margin increase.

Expanded the scope of the North America Art Production Team, transforming it into a global entity with increased project load and responsibilities, including additional headcount in Brussels.✦ Software Implementation: Led the RFP and execution of the Design2Launch digital workflow, enhancing efficiency and project management.✦ Team Expansion: Successfully grew the team’s capacity and capabilities to meet the evolving business needs of a global operation.

Led cross-functional teams in ensuring packaging projects were completed within budget and on schedule. Focused on improving project management within a manual workflow.✦ Feasibility & Documentation: Orchestrated feasibility assessments and documented printing processes.✦ Process Improvement: Identified the need for and implemented a traffic coordinator role to streamline project management.

Enhanced project management processes for the Global Design Team, broadening the scope of the Art Production Team to include new packaging types.✦ Process Establishment: Established artwork production processes that improved efficiency and collaboration with domestic and international partners.✦ Scope Expansion: Incorporated the development of new packaging types, and fostered collaboration with co-manufacturers.

Supervised project management across multi-departmental teams comprising of 50+ members.