Shellie Greer Email & Phone Number

Las Vegas, Nv, Us

Las Vegas, Nevada, United States

I am sculpting an unparalleled residential experience. With a steadfast commitment to enhancing the quality of life for our residents, I orchestrate a symphony of innovative programs, events, and amenities that transcend the conventional boundaries of apartment living. With a knack for operations and centralization, my robust skill set encompasses the following abilities:* Develop and execute comprehensive budget forecasts for the lifestyle department, meticulously tracking expenditures and revenue streams to ensure strict adherence to financial targets while optimizing resource allocation for maximum efficiency and impact.* Drive strategic initiatives to monetize lifestyle offerings, transforming the lifestyle department into a profit center by implementing innovative revenue-generating programs, partnerships, and events that enhance resident satisfaction while generating additional income streams for the company.* Develop and implement a comprehensive lifestyle program tailored to the needs and interests of residents within 29 multi-family apartment communities.* Plan, organize, and coordinate a diverse calendar of events and activities, including but not limited to social gatherings, fitness classes, cultural outings, educational workshops, and holiday celebrations.* Collaborate with residents, community leaders, local businesses, and vendors to create partnerships and sponsorship opportunities for events and activities.* Effectively communicate upcoming events and activities to residents through various channels, such as newsletters, social media, community bulletin boards, signage, and direct outreach.* Track and evaluate the success of events and activities through resident feedback, attendance records, and other metrics, and make recommendations for improvement as needed.* Stay informed about trends and best practices in community engagement and event planning, and incorporate new ideas and innovations into the lifestyle program.

United States

Responsible for developing and managing the US region, including: US operations, strategic partnerships, B2B sales team training, B2B marketing materials, sponsorships, content production, and brand collaborations. ____TRUCONNECT by TV.FITOur mission statement is ‘Fitness for the body, fitness for the mind’. This statement echoes our belief that mental well-being is just as important as having a healthy body. We want to transform the concept of fitness from the pursuit of perfection to a journey of healthy habits, mental well-being, body-positivity, and long-lasting changes. We chose the name TRUCONNECT because we connect members to the app, connect them to our community, and connect them to the path of accomplishing their goals.We are dedicated to connecting a worldwide community of fitness, health, and wellness devotees to encourage, motivate, and inspire one another. We believe giving people a platform to exercise their mental health, work out in their comfort zone, and at their pace will yield results that last a lifetime._____

Las Vegas, Nevada Area

Silent Savasana™ returns to the original intention of yoga, focusing on every aspect of the human experience—mind, body, and spirit. By fusing the teachings of traditional yoga with meditation, music, and modern technology, we enhance the practice, increase the effectiveness and create a more immersive sensory experience for a broader audience. The unique use of headphones during the session immediately connects up to 1000 participants to the DJ and the instructor. -Oversee a team of 5 operations staff and 2 contract marketing professionals -Facilitate large-scale yoga events across the United States, with a concentration in Las Vegas (up to 800 people)-Research and create compelling sponsorship pitch decks -Fully digitalize and streamline event marketing and event operations from manual check in to online check and QR code scan -Market events via social channels and e-mail lists-Maintain the company’s instagram with 20,000 followers and the 10,000 person email list-Produce large-scale corporate wellness yoga events for global brands such as Nike -Serve as yoga retreat talent for the destination resort Vidanta, headlining alongside Deepak Chopra (2018)-Cultivate community partnerships with family-owned businesses and charity events-Prepare and organize the company for the acquisition by a franchise gym chain in 2020

My branding experience and marketing skills were tied together when I consulted for Elevator Studio in Hollywood to help execute influencer e-commerce stores during the Instagram boom of 2017. I got the pleasure to work for 2 very influential social media visionaries: Dan Fleyshman and Branden Hampton.At the time, campaigns were centered around Facebook Ads and Influencer Marketing. I managed the entire product cycle from concept to consumer delivery, including the integrative marketing. - Create proposal templates for the team to use when managing client relationships with top-tier product brands- Work close with social media department to understand influencer and trending social media marketing techniques (during the influencer boom of 2017)- Obtain certification in Google Analytics to optimize in-house product SEO- Write compelling copy for email blasts by studying previous email data and consumer habits - Co-manage and create content for a 1M follower account, @fitness- Combine efforts with production (video and photography) to create optimal marketing campaign imagery for marketing campaigns- Implement and measure social marketing campaigns for Draft Kings, Lyft, Postmates, FashionNova, and 1st Phorm Supplements with an overall combined reach of 600M- Generate campaign summary report for all clients -Remotely manage the entire lifespan of the 10 company-owned Direct to Consumer (DTC) brands (ranging from fitness and supplements to licensed apparel):+Brand concept, logo design, and brand guidelines+Social media marketing plan +Website development and SEO+Product sourcing and design development+Overseas production and importing+Warehouse/fulfillment house/customer service relationship management

Las Vegas, Nevada

-Direct product development for the UFC global event merchandise business-Establish event retail assortments based on region and ticket sale forecasts-Utilize fighter Intellectual Property to drive product revenue-Facilitate design and product sourcing for UFC E-comm business -Work with Reebok apparel design team to produce the UFC’s first in-octagon Fight Kits (also known as a uniform)-Contribute to the UFC re-brand in 2016 from a consumer products point of view -Combat rampant counterfeit UFC goods market by developing and implementing a anti-counterfeit security sticker program adhered to by all licensees-Design and manufacture athlete uniforms and accompanying team product assortment for The Ultimate Fighter reality show (7 seasons)-Formulate and organize artwork database of over 500 fighter names-Construct the athlete name decoration process for the official fight kits -In charge of UFC product placement for any partner collaborations and marketing efforts-Global sourcing and manufacturing of 3 wholesale seasons of athletic apparel -Cultivate retail relationships with retailers such as Macy’s and Dillards to develop exclusive wholesale programs -Assist licensees develop salable consumer products across multiple product categories based on overall licensee sales of similar SKUs-Licensee relationship management and development for all categories of products-Work with all departments to ensure successful and proper GTM strategy (Legal, Marketing, Sponsorship, Brand/Creative, Finance, and Event Ops)-Help process annual fighter royalty payments-Project manager for the business type transition from a vertical manufacturing model to an annual multi-million dollar licensed product model -Process all department product purchase orders, approve vendor invoices, and code invoices to the company G/L

Vertical Manufacturing of Seasonal Activewear and Lifestyle Produt Lines-Apparel, hard goods, accessories and trim-Research and project trends-Color stories-Fabric development and/or selection -Tech Packs-Prototype fittings-Seasonal production buys-Vessel bookings and Importation of off-shore goods-Understanding of international shipping complexities Purchasing-Familiar with Blue Cherry Inventory software PLM Style # Costing Inventory management Warehouse module-Global sourcing

Part time Instructor for the Fashion Department• Create syllabus and all corresponding class materials• Teach class size of up to 20 design students• Fashion Branding and Marketing, Trend Forecasting, Pattern Making, Draping, DigitalIllustration, Digital Pattern Making, and Technical Design

Bachelor Of Fine Arts (Bfa), Fashion/Apparel Design

Bachelor Of Science (Bs), Psychology

Associate'S Degree