Shellie M. R. Email & Phone Number

New York, Ny, Us

Derive insights and recommendations based on consumer journey mapping metrics available through CRM & other sources such as In-App, SMS, on/off platform, and applications.Tech: AEP Suite, PowerBI, Claravine, SQL, PCM, ASANA, JIRA, LUCIDDesigned and created dynamic CJA dashboards using taxonomy as filters, incorporation of performance trend lines, and evergreenKPIs for consistency (reducing DA analysis time from one week to Three hours)Planned and implemented a test and learn program for Fan Journey Marketing and 1:1 marketing channel. Allowing measurementof incrementality, A/B testing, and attribution window insights.Implemented journey step level reporting creating earlier journey metrics and increased experimentation opportunities.Implanted and trained on testing, incrementality, hold-out groups, and creative best practices. Refined and implemented increasedomni-channel marketing opportunities based on baselines and step level performance.Monitored and created a dashboard to measure the Fan Journey Marketing KPIs that directly fed in the league identified SuperSeven KPI metrics to achieve Commissioner’s 2024 OKRs.Engaged and led multiple stakeholder partners (BI, D&A, MarTech, etc.) to locate and showcase metrics we did not directly ownto produce multiple layers of insight and broaden the use of technology tools.

New York City, Us

In my key performance, I maximize marketing and international region relationships across to provide effective solutions aligned with global objectives and support analytics, measurement, and insights to drive marketing goals. Subsequently, I interface with regional marketing teams in executing roadmap to lead global standardization of analytics, reporting, and measurement while developing and driving team's short- and long-term roadmap.My role enables me to engage in strategic conversations to share a continuous understanding of KPIs, performance, strategies and provide effective solutions, which helped drive constant marketing team success. In addition, I reduced human input errors and duration of returning and updating looker codes to accommodate entry errors by implementing Claravine to standardize reporting and enable quicker global analysis and regional knowledge sharing. Moreover, I launched 1st cross-platform promotion to upsell and migrate discovery plus users to HBOMAX platform.

Identified areas for optimization and implemented strategies to improve campaign effectiveness. Cross-collaborated with the growth acquisition team, which is a crucial part of our strategy to increase retention effectively and efficiently using paid media. Identified and implemented segmentation techniques to customize communications, attribution criteria, and marketing campaigns.Responsible for building and delivering a strategy to help your partner scale acquisition, improve retention, and grow their active customer base through online and offline marketing strategiesAnalyze and audit partner’s acquisition and retention strategies and performance, identify areas of improvement, and deliver actionable recommendations partners can implement within their organizationsBuild playbooks that can serve as useful resources and help your partner scale best practices across their network.Thought leader identifying trends and best practices within the acquisition, retention, performance marketing, and CRM space.

Greater Los Angeles, California, Us

In my key performance, I developed audience segmentation and activation of marketing campaigns across various platforms. In addition, I designed innovative, data-driven marketing programs based on marketing insights within existingand new channels to build audiences that drive subscriber acquisition, retention and engagement through various marketing channels.My role enabled me to monitor campaign performance through results, customer behavior analysis, and marketing strategy. Moreover, I leveraged machine learning models used to identify high-potential acquisition and retention targets for marketing campaigns and enhance personalization, relevancy, and retention rates.

Los Angeles, Ca, Us

During my employment, I developed marketing/sales strategies to improve existing database and increase conversation; managed CRM efforts through premium content, emails, and SEO to attract and nurture leads and increase ROI. In doing so, I formulated new email templates for conversions and mobile optimization, leading to a 29% increase in engagement. In my capacity, I implemented a series of “Get to Know Us,” “Welcome to AEG Staples Premium,” and “Our Product” emails to grow email-marketing list from 0 to 12 thousand opt-ins. Furthermore, I executed 3 off-season campaigns to lead team in exceeding their sales goals 2 months earlier than previous 3 seasons.

Santa Monica, California, Us

As a senior associate, I executed high-impact event marketing strategy for various events, including Young Leaders Circle, FasterCures Webinars, Associate Events, California Center events, Global Gourmet Games, and Global Conference Private Sessions. In addition, I managed annual revenue of $2.8M in donations for medical research on 2016- 2018 Global Gourmet Games Fundraiser.My role enabled me to nurture audience engagement by 31% consisting of C-suite Executives, local politicians, and leading conversation contributors. Furthermore, I accomplished reports to track success/failure of new audience building in new industry markets for our 2016 California Summit through salesforce and CVent to create dashboards, reports, build invite lists, and event web pages.

New York, Ny, Us

After 18 months of planning, implementation, and upkeep I have increased Facebook traffic by 38%, Twitter followers by 84%, and have convinced our local board to be active on social media and the value of their involvement. There have been exactly 7 Facebook campaigns that have raised a total of $7,490 for the Los Angeles chapter specifically. Prior to 2016 there had been no money raised via social media.

Los Angeles, Ca, Us

Responsible for the integrity and accuracy of database, website and printed/informational material associated with Project Angel Food's brand. Also responsible for direct mail and individual online and offline donor fundraising. Spearheaded full database migration and new website implementation complete with 35 pages of new content. Completed Project Angel Food's first Annual Report with the TapRoot Pro Bono Grant.Responsible for all print and digital communications. Point of contact for all media inquiries. Responsible for client, volunteer, and staff interviews to ensure fresh social media and website content. Created new looks for all social media platforms. Worked with third parties for digital strategies and fundraising. Built all back end product purchasing sites and ticketing websites.Managed Mobilecause Peer to Peer fundraising. Managed crowdfunding software. Reworked website to optimize SEOs.Analyzed and used Social Media data to purchase ads when necessary. Responsible for increasing Project Angel Food's score on BBB Non Profit Site, Charity Navigator, and Google search results. Implemented Amazon Smile account and marketing.

Los Angeles, Ca, Us

Responsible for entering incoming donations, running donor reports, assuring integrity of donor database and accounting for event income. Work closely with finance, special events and volunteer services departments.

Student Supervisor. Customer service lead for ticketing issues at venue, CTO windows, and weekend phones. Cash handling, ticketing issues, reissues, season sales, theme park sales, and end of moth ticketmaster sales reporting.

Bachelor'S Degree, Political Science And Government

Bachelor'S Degree, European History

Bachelor'S Degree, Germanic Languages, Literatures, And Linguistics