Shellie Rapson James Email & Phone Number

Phoenix, Arizona, Us

Pipeline Worldwide's mission is to strengthen communities living in extreme poverty in Northern Uganda. By serving as a community catalyst, we implement sustainable solutions that empower people not just to survive, but thrive. Visit www.pipelineworldwide.org to read more about our impact.

Amherst, Massachusetts, Us

Currently participating in the global public health graduate certification program at UMass Amherst. My goal is to transition into a public health or global health equity role for the remainder of my career.

London, England, Gb

Waltham, Ma, Us

Program Director, Communications & Thought Leadership - 2021 - 2022Sr. Director, Global Marketing Communications, Clinical Effectiveness - 2015 - 2021Director, Communications, UpToDate - 2012 - 2015Define and execute the overarching communications and thought leadership strategy for a $750 million clinical decision support solutions portfolio. Provide strategic direction and positioning of the organization and its leadership to promote, enhance, and protect brand reputation.Key contributions:• Collaborated with executive leadership team to develop new branding and messaging platform to communicate Clinical Effectiveness mission and value proposition to buyers and influencers; crafted communication strategy and assets, and trained global sales team on message delivery.• Expanded global public relations program in South America, Europe and Asia to generate numerous press and thought leadership placements via newsjacking, interviews, and byline placements in key publications, including The Financial Times, Wall Street Journal, The Telegraph, and Tier 1 health industry trade publications. • Successfully implemented social programs to amplify and elevate thought leadership and brand initiatives, tracking engagement KPIs to further influence buyer preference and purchasing decisions.• Partnered with executive team to develop Customer Advisory Boards to deepen relations with high-value, marquee customers and solicit input and feedback on product development roadmap. • Empowered and led content marketing team to develop engaging storytelling assets featuring customers, partners, and internal thought leaders; developed internal speakers’ bureau for high profile presentation opportunities at industry conferences and internal events.• Nominated by executive team to lead the development of employee recognition program, including design, messaging, communications plan and all creative materials; presented training webinar for managers to increase adoption of program.

Worcester, Ma, Us

Set the strategy and direction for end-to-end marketing programs to accelerate revenue growth and to ensure a high-performing marketing and communications organization. Directed teams in all facets of marketing from traditional (branding, messaging, advertising, public relations, events, and collateral) to digital (web, social media) to revenue marketing (repeatable, measurable processes for demand generation). Implemented KPIs and assessed the return on all marketing efforts. Key contributions:• Reporting to the president, led corporate marketing and communications strategy to create awareness, interest, and demand for energy management services.• Built marketing and inside sales department from the ground up, managing all marketing and media relations functions to achieve sales and profit objectives while ensuring consistent messaging and brand positioning across the organization.• Nominated twice for company ACE Award (Achievement for Corporate Excellence).• Managed team of service providers, including internet marketing, branding and media relations agencies, and creative staff.• Designed and implemented a customer satisfaction survey and Net Promoter program.• ROI against marketing program spend was 120%, and lead generation initiatives resulted in 27% of new sales.

Needham, Ma, Us

Marketing Director - IDC - 2005-2008Director, Marketing & Audience Development, CXO Media Executive Programs - 1999 - 2005Responsible for providing leadership and guidance for the marketing team, developing marketing strategies, and overseeing execution to build awareness and leads for research subscription services and executive conferences. Analyzed and leveraged customer data to identify and target high value segments and optimize programs and campaigns to further drive expected results.Key Contributions:• Honored as Marketer of the Year and received a Corporate Services All Star Award for outstanding marketing leadership and programming.• Two-time nominee for CXO Media President’s Award. • Led innovative strategies to drive brand equity and positioning for four industry-specific market research business units, including healthcare, government, manufacturing and energy. • Defined the brand and marketing strategy, and oversaw all facets of campaign development and project execution. • Presented creative marketing concepts to executives and interacted with major clients to ensure their needs were met. • Hired, managed, and coached high performing marketing teams personnel.• Managed press and media relations efforts, wrote press releases and sent pitches to reporters, and landed placements in the New York Times and the Boston Globe.• Successfully managed communications efforts for start-up operations, mergers, and acquisitions of new business units in energy, government, healthcare, and manufacturing sectors.• Developed dynamic, integrated marketing plans that involved web, print, and telemarketing strategies to achieve program objectives. • Monitored return on investment (ROI) for each initiative and campaign.

Ma, French Literature

Diplôme Supérieur De Français Des Affaires (Advanced Certificate Of French For Business), Français Des Affaires

Ba, Canadian Studies/French; Magna Cum Laude