Shellie Wilson-Tryon, Mba, Pmc-Iii Email & Phone Number

Minnetonka, Minnesota, Us

Manage the development process and launch of chemical products, new packaging, product bundling and merchandising projects; Responsibilities include product definition, financial modeling, sourcing, and process development.

Minneapolis, Mn, Us

Develops business cases for existing product enhancement and new product offeringManages cross-functional product development teamsCreate and implement project definitions, schedules, budgets, and objectivesCoordinates with Mar Com strategies for product collateral and launch programsIdentifies strategic partnershipsLead Floor Door Product Development Team that launched a newly designed product which realized a 25% gain in manufacturing efficiency.

Minneapolis, Mn, Us

Responsible for product life cycle management including product development and product obsolescence for 3 product lines.Provide customer focused product management, product strategy and road maps, new product development, voice of customer, product launches, sales tools and training for commercial building products including entrance flooring systems, louvers and floor doors.Lead cross functional team to integrate products acquired through acquisition into sales automated quoting system. Developed and introduced name branded entrance flooring products to the market including proGRIL, alumaGRIL and MATrac Series for both the direct and indirect sales channels. Developed supplier stocking program that resulted in a 5% product specific margin improvement.Support senior management developing market requirements and competitive analysis.Provide direction for engineering teams involving new product design.

Provided product portfolio management and program leadershipManaged all aspect of product management including: market analysis, VOC research, defining product requirements, product placement,product pricing and product launches.Developed and managed both new product and new category launch plans within first months of employment which resulted in 4 new product launchesResponsible for product P & LDrove successful campaigns to reposition and repackage existing key product linesDrove price reduction and product improvement solutions across development teams

Established a marketing presence for this small enterprise from the ground up - from logo conception to website launch and comprehensive marketing collateral design. Devised overall customer acquisition strategy garnering a 30% increase in proposal volume which resulted in 20% of company's total sales.• Developed and implemented B2B eMarketing strategy • Developed and launched first company website • Built and managed prospect and current customer database• Authored all internal and external communications to support product campaigns including Email, online advertising and trade publications listings

• Authored comprehensive strategic business plans for executives and entrepreneurs spanning a wide range of Minnesota-based industries: Including IT, software, industrial manufacturing, food hospitality, finance and residential housing. • Developed curriculum and facilitated full-day marketing seminars, providing building industry professionals with continuing education credits.

Intensive one-on-one counseling that included marketing guidance, as well as the development of marketing and full-scale business plans for clients of the University's Small Business Development Center.• Developed and instituted business plan writing seminars targeting small business owners and those interested in launching new businesses.

• Developed and implemented marketing strategy; • Directed the creation of sales literature including catalogs, videos and magazine advertising;• Organized and managed sales representative training programs • Analyzed market trends and participated in forecasting

• Lead new product development team • Developed and delivered product training • managed software development • Responsible for product line P&L

Bsme, Mechanical Engineering

Mba, Marketing