- Brand Strategist/collaboration with Robin Hume Design and Heroic Brand Creative (Freelance/May 2016 – Present)Brand creation, digital strategy and writing for agency clients in healthcare, energy, etc.- External Communications Advisor/PEMEX Deer Park (Contract/airswift - Jul-Sept 2024)Internal awareness strategy and coordination of approval process and reporting for external events and media relations.- Communications Specialist/BMC Software (Contract/Collabera - Mar-Apr 2021)Internal communications for Compuware integration including email and intranet content.- Communications Advisor/bp (Contract/Brookwoods Group - Mar-Jul 2020)Internal communications strategy and support for Global Wells HSE colleagues advocating low carbon initiatives. Influenced, wrote and reviewed webinar, social media and planning content. - Communications Lead/ExxonMobil (Contract/ActOne Group - Jan 2019-Jan 2020)Internal communications culture journey writing, editing, digital strategy, production (email, video), comms plan execution and event management for Environmental & Property Services.- Digital Marketing Project Manager/AIG (Contract/Aquent - Apr 2018-Jan 2019)Marketing campaign concept, writing and rollout (email, social media, web), and monitoring (social media).- Communications Strategist/Chevron (Contract/BOSS Group - Sept 2017-Mar 2018)Wrote internal communications plan for IT Organizational Capability, coordinated SharePoint website rollout, and wrote newsletter articles to drive career development. - Marketing & Communications Specialist/C&J Energy Services (Contract/Nov 2016-Aug 2017)Social media strategy, writing, posting, analysis, and website migration to WordPress and launch during 20-year anniversary. - Brand Communications Strategist/Sirius Solutions (Freelance/May 2016-Dec 2017)Marketing Advisory Committee support of workforce engagement strategies and rollout of refreshed brand, website and marketing materials at 18-year anniversary employee event.

Strategy and content creation for talent acquisition and career journey communications campaigns on channels including video and social media. Hired originally as Human Resources Communications Writer (Contract/I.T. Staffing) - Dec 2021-May 2022 - staff reporter, copywriter and editor for internal digital content including executive communications. Researched news stories and coordinated with stakeholders, public relations, diversity and inclusion group and other teams to ensure clarity and accuracy for internal audiences.

Grant research, applications for funding, and grant management. Developed processes for generating and reporting metrics through internal systems. Planned, managed and grew public relations and social media activities and engagement.

Web communications strategy, content writing and management, Google AdWords and SEO strategy, Google Analytics, and customer inquiry processing in collaboration with sales for the Drilling Group and Production Group/Stimulation, Well Intervention, Cementing, Completions and Artificial Lift segments.- Managed web content migration and integration for Schlumberger/Smith Bits merger 2010-2011 through I.T. Staffing. - Utilized SEO tactics to increase and maintain organic search listings from lower tier to top one and two search engine positions for several for key search terms including coiled tubing and refracturing.- Orchestrated digital content updates and improvement to increase visitor session duration on refracturing web pages from 2 minutes on average to 4 minutes, well above the sitewide average of 2:28 minutes.- Worked with digital analyst and editorial leads on ongoing SEO strategy, training and deadlines to fix duplicate page titles (cut from 3500 to 600 in one month), audit product and service pages and make content improvements.- Planned, wrote and deployed email campaigns using a new template developed by the digital analyst lead and creative team, increasing click through rates from 21% to 26%, and securing 1-2 leads per email.

Strategic planning, writing, project management and brand campaigns for clients: Data Projections, PPC LOAN, Strategic Catalyst, CFO Synergies, Graham-Pelton Consulting, and Tellepsen Builders.- Planned and provided ongoing recommendations/program management for Tellepsen’s100-year anniversary campaign introducing a new logo, stationery, and marketing materials. The new logo was launched first to employees at a 100-year celebration at The House of Blues, followed by client communications and a public launch with a new Web site.- Launched a new branding initiative for PPC LOAN including a strategic position and marketing toolkit with logo, stationery, marketing collateral, e-mail program, Web site, trade show material and public relations. Project management for dental, veterinary and Allstate marketing programs include a micro site and e-mail communications for a first-annual seminar for Allstate agents.

Internal and external online communications strategies and implementation, media relations and project management for marketing and public affairs initiatives including the coordination of external and internal events, serving on hospital committees, and photographing events.- Served on strategic planning team to move The Clinic from Kansas to Houston in 2003.- Planned, wrote, built and published first Intranet in 2002.- Led the team to write and populate new corporate Web site menningerclinic.com in 2004, researched and implemented search engine optimization strategies, increasing Web traffic, up 62 percent in 2005, planned new trainee alumni micro site and giving site. - Edited psychology articles for staff; appointed as spokesperson in Kansas; media relations efforts produced editorial coverage in the Houston Chronicle, Research Magazine, Psychiatric Times, New York Times and The Baltimore Sun.

- Wrote for the American Animal Hospital Association customer newsletter.- Communications Specialist/GE-Employers Reinsurance Corp. - Organized, wrote and posted daily global Intranet updates and monthly online newsletter; coordinated employee events/photos.- Analyst/Electronic Communications/Sprint Headquarters - Published daily global e-mails and Intranet updates about organizational initiatives and events; developed a special 9-11 area online for daily updates, news stories and real-life experiences of Sprint employees; coordinated internal events including Red Friday-community event kicking off the Chiefs season.

Managed news for gdmnews.com, and communications programs for sports medicine, animal health and B2B clients: Cramer Products, American Animal Hospital Association, Western Veterinary Conference, North American Veterinary Technician Association, Lipton and freightPro.com.- Launched news Web sites, goodnewsforpets.com in February of 2000 and goodnewsforsports.com in May of 2001. Ongoing project management involved promoting the sites through postcard mailers and an email campaign, updating the sites and providing Web traffic results reporting to clients who placed newsrooms or other content on the sites.- Staffed on-site newsroom at the 2000 Western Veterinary Conference and handled daily updates to the conference virtual newsroom on goodnewsforpets.com.- Editorial coverage included articles in InformationWeek, Sporting Goods Dealer, Journal of Commerce, etrucker.net, Transport Topics, Kansas City Business Journal and Kansas City Star.

Strategic marketing communications, online strategies, media relations, media training and PR counseling for clients: American Identity, Universal Underwriters Group and Unity School of Christianity.- Reviewed clients’ Web site design and functionality and made recommendations based on gaps, trends and opportunities.- Established a strategic marketing communications plan for Universal Underwriters Group's Special Account Services Division to impact industry segment growth. Tactics included direct mail and Internet. The “Partners” postcard campaign was a “first” in the industry to entice editors to consider UUG-SAS as industry experts. - Provided internal communications counseling during Swingster/K-Products merger/reorganization to create American Identity (AI). Trade editorial coverage for AI's marketing groups and products included Incentive Merchandise, Corporate Logo, Agri Marketing and Sales and Marketing Strategies & News.

Managed PR awareness campaigns including Pets Need Dental Care, Too for animal health accounts: Hill's Pet Nutrition and Fort Dodge Animal Health. Spokesperson media training, media tours, VNR's, press kits, interactive Internet promotion coordination and approvals, trade show event planning and staffing, and newsletter writing. National TV media coverage: FOX Pet News, WNYW Good Day New York, and America's Health Network Ask the Veterinarian.

Communications and media relations for the "America's SmartCities" marketing campaign and technology platform; strategic planning for the first Web site, smartkc.com; writing, editing and pitching articles for national magazines (with features in TeleConference, Industry Week and Computer World) and KCADC's investor newsletter, SmartInvestor; and event management for regional and international conferences.

Liaison between national advertising agency, Sprint call centers and advertising groups. Communicated daily broadcast network rotation changes and new advertising campaign materials, managed yellow page listings, researched Internet service providers, and created Internet user tips and instructions.

Project management, media relations, results reporting, video production and event coordination for NCAA, Life Care Services, Boatmen’s Bank, Interstate Bakeries, Gilbert Robinson, Sprint Publishing & Advertising, Board of Public Utilities, Caterpillar, and Navistar International.