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Microsoft's team has seen unprecedented growth under my leadership in security marketing, with the launch of Microsoft Copilot for Security marking a new era in generative AI. We've successfully established a robust security brand family and led initiatives that have transformed the security narrative.At RiskIQ, my tenure as Chief Marketing Officer was marked by the development of a re-focused product offering, resulting in substantial pipeline growth. With expertise in B2B marketing strategy and customer relationship management, our collaborative efforts have driven innovation, contributing to significant business advancements - ultimately leading to a lucrative acquisition.
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Early Stage Growth AdvisorStrandOakland, Ca, Us
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Brand, Thought Leadership And Narrative Lead, Security MarketingMicrosoft Apr 2021 - Mar 2024Redmond, Washington, Us- Launched seminal generative AI solution : Microsoft Copilot for Security- Lead the narrative, strategy and customer journeys team through 100% business growth- Established Microsoft Security brand family including Defender, Sentinel, Purview and Entra- Lead narrative for Microsoft Quantum Safe initiative - Cultivated critical relationships with key internal stakeholders to drive go-to-market, value proposition and positioning strategies- Orchestrated the Microsoft foundational security initiative, including Secure Software Supply Chain, Secure Development Lifecycle and Security Transparency initiatives -
Chief Marketing OfficerBlue Cedar Nov 2018 - Apr 2020San Francisco, Ca, Us- Lead the marketing and product functions for B-stage start up. - Spearheaded and developed re-focused product offering.- Developed and drove pipeline growth strategies with technical and reseller alliance partners.- Built product, product marketing, public relations and demand generation teams. - Developed GTM strategy for pivot from an in-app security provider to a solution-completer. -
Fundraising AdvisorBlue Cedar May 2018 - Nov 2018San Francisco, Ca, UsRecruited by CEO to develop B-Stage funding positioning and go to market plan.- Product re-positioning resulted in $17million B-round.- Developed value proposition that closed strategic technology and go-to-market alliance partner.
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Vice President Of MarketingProtectwise, Inc. (Acquired By Verizon) Mar 2016 - May 2018Denver, Co, Us- Launched ProtectWise industry leadership position in immersive threat visualization.- Positioned product as a leader in network detection and response.- Created 5x pipeline in demand with 80% revenue attributed to marketing.- Drove visual brand and message strategy across all digital and analog properties.- Earned media in Bloomberg, Forbes, CSO and FastCompany.- Recruited and lead team of nine exceptional marketing professionals. -
Chief Marketing OfficerRiskiq Jan 2014 - Feb 2016San Francisco, Ca, UsAcquired by Microsoft- Grew sales pipeline 8x.- Developed company visual brand and message strategy.- Defined and launched product name and positioning.- Drove thought leadership, public relations and analyst strategy and programs.- Led demand generation with webinars, online, email and event marketing. - Developed and drove inbound and social marketing. - Recruited and developed marketing team. -
Senior Director Of MarketingTripit Mar 2013 - Nov 2013San Francisco, Ca, Us- Accelerated awareness and scaled demand for BtoB travel planner offering.- Led the research, use case, messaging and positioning strategies.- Collaborated on product road-map development to catalyze a loyal customer base.- Drove significant rise in user acquisition as well as interest from key technology partners.- Developed and directed testing, acquisition and base monetization strategies. - Created the fiscal year budget modeling and ROI forecast. -
Sales Messaging StrategyClearslide, Inc. Nov 2012 - Apr 2013Repositioned ClearSlide from product-led-growth to a successful entry into the enterprise. Created messaging to drive product up-market into an enterprise sale. Developed sales presentations and messaging with founders. Interviewed key customers to develop use case studies. Defined customer advocacy program.
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Go To Market Planning & Sales And Channel ReadinessCisco Webex Oct 2008 - Aug 2012San Jose, California, Us- Led a Go-To-Market strategy development team to define the mission, channel alignment and sales playbook for a SaaS offering within a traditional hardware company. - Identified key integrations, licensing models, cross-feature adoption paths and internal communication processes that would take advantage of Cisco's strength and drive a competitive advantage in the marketplace. - Delivered go-to-market strategy and channel message architecture, used by the WebEx General Manager and steering team to grow traction in Cisco's cloud collaboration investment. - Framed and articulated process and communication strategies with the greater Cisco organization. -
Go To Market Strategy / Demand Creation / Sales EnablementCisco Systems Jan 1999 - Oct 2008San Jose, Ca, Us- Developed message strategy, go-to-market planning, demand generation and sales and channel strategies for critical business units. - Built messaging strategies, drove demand, created sales readiness and training materials to align corporate marketing strategy with partner and filed marketing organizations.- Worked in collaboration with BU's to define and articulate go-to-market plans and process. -
Advertising And Media ManagerOracle 1997 - 1999Austin, Texas, Us- Managed advertising agency and budget.- Drove internal product and marketing teams to coordinate ad buys. - Drove competitive messaging with product and executive teams. -
Account DirectorAnderson & Lembke 1994 - 1997UsDrove the agency work for the launch of Windows95. Managed account team for the business. -
Demand Generation ManagerSybase Nov 1993 - Nov 1994Drove lead generation strategy and managed direct marketing programs.
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Account ManagerFcb Direct Apr 1991 - Sep 1993Focus clients were PacBell, Dun&Bradstreet.
Shelli Strand Skills
Shelli Strand Education Details
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San Francisco State University, Lam Family College Of BusinessCommunications & Marketing -
University Of Colorado DenverCommunications And Marketing
Frequently Asked Questions about Shelli Strand
What company does Shelli Strand work for?
Shelli Strand works for Strand
What is Shelli Strand's role at the current company?
Shelli Strand's current role is Early Stage Growth Advisor.
What is Shelli Strand's email address?
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What is Shelli Strand's direct phone number?
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What schools did Shelli Strand attend?
Shelli Strand attended San Francisco State University, Lam Family College Of Business, University Of Colorado Denver.
What are some of Shelli Strand's interests?
Shelli Strand has interest in Jazz And Rock Singing, Hearty Debates, Snow Skiing, Travel.
What skills is Shelli Strand known for?
Shelli Strand has skills like Lead Generation, Strategy, Integrated Marketing, Marketing Strategy, Go To Market Strategy, Marketing, Strategic Partnerships, Product Marketing, Direct Marketing, B2b, Start Ups, Management.
Who are Shelli Strand's colleagues?
Shelli Strand's colleagues are David Welch, Angela Riv, Sarah Grech, John Smith, Mya Lomenova, Jan Allan, Antony Danik.
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