Shelli Strand Email & Phone Number

Oakland, Ca, Us

Redmond, Washington, Us

- Launched seminal generative AI solution : Microsoft Copilot for Security- Lead the narrative, strategy and customer journeys team through 100% business growth- Established Microsoft Security brand family including Defender, Sentinel, Purview and Entra- Lead narrative for Microsoft Quantum Safe initiative - Cultivated critical relationships with key internal stakeholders to drive go-to-market, value proposition and positioning strategies- Orchestrated the Microsoft foundational security initiative, including Secure Software Supply Chain, Secure Development Lifecycle and Security Transparency initiatives

San Francisco, Ca, Us

- Lead the marketing and product functions for B-stage start up. - Spearheaded and developed re-focused product offering.- Developed and drove pipeline growth strategies with technical and reseller alliance partners.- Built product, product marketing, public relations and demand generation teams. - Developed GTM strategy for pivot from an in-app security provider to a solution-completer.

San Francisco, Ca, Us

Recruited by CEO to develop B-Stage funding positioning and go to market plan.- Product re-positioning resulted in $17million B-round.- Developed value proposition that closed strategic technology and go-to-market alliance partner.

Denver, Co, Us

- Launched ProtectWise industry leadership position in immersive threat visualization.- Positioned product as a leader in network detection and response.- Created 5x pipeline in demand with 80% revenue attributed to marketing.- Drove visual brand and message strategy across all digital and analog properties.- Earned media in Bloomberg, Forbes, CSO and FastCompany.- Recruited and lead team of nine exceptional marketing professionals.

San Francisco, Ca, Us

Acquired by Microsoft- Grew sales pipeline 8x.- Developed company visual brand and message strategy.- Defined and launched product name and positioning.- Drove thought leadership, public relations and analyst strategy and programs.- Led demand generation with webinars, online, email and event marketing. - Developed and drove inbound and social marketing. - Recruited and developed marketing team.

San Francisco, Ca, Us

- Accelerated awareness and scaled demand for BtoB travel planner offering.- Led the research, use case, messaging and positioning strategies.- Collaborated on product road-map development to catalyze a loyal customer base.- Drove significant rise in user acquisition as well as interest from key technology partners.- Developed and directed testing, acquisition and base monetization strategies. - Created the fiscal year budget modeling and ROI forecast.

Repositioned ClearSlide from product-led-growth to a successful entry into the enterprise. Created messaging to drive product up-market into an enterprise sale. Developed sales presentations and messaging with founders. Interviewed key customers to develop use case studies. Defined customer advocacy program.

San Jose, California, Us

- Led a Go-To-Market strategy development team to define the mission, channel alignment and sales playbook for a SaaS offering within a traditional hardware company. - Identified key integrations, licensing models, cross-feature adoption paths and internal communication processes that would take advantage of Cisco's strength and drive a competitive advantage in the marketplace. - Delivered go-to-market strategy and channel message architecture, used by the WebEx General Manager and steering team to grow traction in Cisco's cloud collaboration investment. - Framed and articulated process and communication strategies with the greater Cisco organization.

San Jose, Ca, Us

- Developed message strategy, go-to-market planning, demand generation and sales and channel strategies for critical business units. - Built messaging strategies, drove demand, created sales readiness and training materials to align corporate marketing strategy with partner and filed marketing organizations.- Worked in collaboration with BU's to define and articulate go-to-market plans and process.

Austin, Texas, Us

- Managed advertising agency and budget.- Drove internal product and marketing teams to coordinate ad buys. - Drove competitive messaging with product and executive teams.

Us

Drove the agency work for the launch of Windows95. Managed account team for the business.

Drove lead generation strategy and managed direct marketing programs.

Focus clients were PacBell, Dun&Bradstreet.

Ba, Communications & Marketing

Communications And Marketing