35 year semiconductor veteran now pursuing a better future for others

Lead Business Unit team in strategy development and deployment of vertical applications and solutions across all Altera products targeting the Altera's broad base of customers. Lead sales enablement programs, ease-of-use initatives and new customer cultivation and development.

HardCopy and embedded blocks

Engineering Program Management Spartan Product LineManaged programs from initial definition through production release. Responsible for schedules, resources and timely completion of complete solution including silicon, tools, SW coordination, documentation Cross functional team leader, management reporting interface, issue escalation and resolution. Owned ChipScope Internal Logic Analyzer productization Defined customer requirements with engineering team, managed development, created collateral, demonstrations, field and customer training, created branding, logo, and pricing. ChipScope has become a key developer's tool industry-wideOwned Xilinx/IBM joint venture to embed FPGA fabric into 90nm custom ASICManaged product definition team, created product definition documents, negotiated contracts and SOW, oversaw engineering development and IBM implementation. Facilitated development across multinational teams involving both companies. Co-wrote IEEE papers on Embedded FPGA concept.Product Marketing for HardWire ASIC conversion group and ASIC customer market developmentBuilt HardWire group, collateral, pricing, forecasting, systems and processes, evangelized and productized the capabilityHired and managed team of PMEs and CMEsWorked directly with sales to close deals with large multi-national customersWorked with foundry on process, yield, and capacity

Built Xilinx's HardWire ASIC conversion product line from a small, single product offering to >$35M, 60 design wins per year business unit. Developed custom business infrastructure tools, collateral, training, and extensive customer business development Lead the Xilinx/IBM embedded FPGA joint development program from concept though product introduction, including silicon and software specification team lead, development, contracts, pricing, technical white papers and productizationBecame Xilinx's "ASIC" expert field resource for ASIC to FPGA customers. Wrote technical collateral, customer crossover point modeling tools, sales training and provided extensive field work with strategic customers; Factory single point of contactCustomer MarketingNegotiated and closed the original 486/Pentium chipset deal for LSI logic, resulting in >$70M revenue over two yearsWorked closely with European Sales to close Siemens P11 ASIC chipset, FPGA development projects with BMW, Alcatel and Cisco. Closed over 150 FPGA to ASIC conversion deals Program ManagementManaged 3 generations of Spartan product development, now accounting for over 35% of total Xilinx revenueCurrent Spartan-6 program: multi year, >$200M development budget, cross-functional team lead for all groups, including IP, process technology, packaging and design engineering. Design to tapeout on-time in 11 months, incorporated major specification changes and continue to discover, drive and close production release issues. Spartan-6 recently named EDN 2010 Innovation of the Year

Ran HardWire business line. Grew from negligible revenue to >$35M annually, with over 50 design wins per year. Developed custom business infrastructure, pricing, training and customer collateral, interfaced wtih foundry, worked with engineering to specify customer requirement. Interface to exec. management for business resporting. Direct account sponsor for major multinational customers. Factory based ASIC customer liaison for ASIC replacement campaign. Wrote white papers, provided market research and sales trainng materials, extensive field work with customers. Helped to close key design wins with Spacelabs, Cisco, IBM and many others. Productized ChipScope Internal Logic Analyzer capability. Helped define specification, wrote sales and customer collateral, built web presence, pricing, branding and logo design.

Managed several major European customers accounting for $60M annual revenueManaged Eastern/Central U.S. customers including Intel, EMC, Western Digital, Compaq Computers accounting for $110M annual revenueManaged team of CME's and PME's

Was Lead marketing manager on the Intel/LSI 486-Pentium chipset deal that drove $70M in revenue in two years and was the backbone of the Intel chipset (including original PCI chips) during the mid 90's.Managed several major European customers accounting for $60M annual revenueManaged Eastern/Central U.S. customers including Intel, EMC, Western Digital, Compaq Computers accounting for $110M annual revenueManaged team of CME’s and PME’s responsible for customer and product line growth and margins, and customer service

Product Marketing for new ASIC division within Intel, using IBM design systems

Promoted to Product Marketing responsible for business development, forecasting, pricing and collateral developmentSystems Programmer for fab applications including IC processing and facility inventory control