Shelly Lu Email & Phone Number

California, United States

San Francisco, California, US

San Francisco, California, US

Leading ASO for Words with Friends, Harry Potter: Puzzles & Spells, and Game of Thrones: Legends. Keyword and creative optimization to increase organic visibility and conversion rate globally on the iOS App Store and Google Play Store.Experience working with: App Store Connect, Google Play Console, Apple Search Ads, AppTweak, SensorTower, App Annie.

Culver City, California, US

Culver City, California, US

Jam City is a leader in mobile entertainment, providing unique and deeply engaging mobile games that appeal to broad global audiences. My Focus: Keyword optimization to increase organic visibility and conversion rate optimization to drive organic and paid installs on the App Store and Google Play.Products managed: Cookie Jam, Cookie Jam Blast, Panda Pop.

Los Angeles, CA, US

Maple Media is a mobile media, advertising, and technology company that acquires and operates mobile apps and mobile games.My Focus: product marketing, ASO, push notification marketing, cross-promotion, community managementExperience working with: Google Play Console, App Store Connect, Google Analytics, Google Ads, Apple Search Ads, AppFollow, App Annie.

Goleta, CA, US

• SecureDocs: Virtual Data Rooms and ContractWorks: Contract Management SoftwareSOCIAL MEDIA
• Managed social media channels (Twitter, Facebook, LinkedIn, Google+) for 2 products, increasing engagement among target market
• Created images for social media posts, using Adobe Spark and Canva, to promote blogs, white papers, e-books, and webinarsCONTENT MARKETING
• Managed blog calendar for 2 products (conducted research to develop ideas for weekly content, composed meta descriptions, and added appropriate keywords, tags, and CTAs)EMAIL MARKETING
• Executed B2B email marketing campaigns to promote webinars and nurture leads
• Supported customer engagement and demand generation with email campaigns

Santa Barbara, US

• Conducted B2B sales and managed 60+ client print and online advertising campaign accounts for small and mid-sized businesses across various industries
• Administered 6+ inbound and outbound sales calls, including cold calls, per hour
• Strengthened relationships, with weekly communication, to ensure client satisfaction and increase retention
• Planned promotional events, collaborating with corporate and local business sponsors, to increase print and online news readership among target marketKey skills: B2B inbound and outbound sales, account management.

Santa Barbara, CA, US

• Executed marketing strategies to increase UCSB Senior Book sales among target marketKey skills: social media marketing, sales

Los Angeles, California, US

• j2 Global (NASDAQ: JCOM) is a provider of cloud-based, business-critical communications and storage messaging services.j2 Cloud ServicesPRODUCT MARKETING
• Conducted keyword research and optimized store content for iOS and Android apps, resulting in increased visibility and improved conversion rates on the App Store and Google Play
• Extracted data for mobile app reports, tracking iOS and Android weekly stats for multiple fax and voice apps
• Created email templates using Salesforce CRM to assist existing customers with using the eFax iOS app, increasing lifetime value MARKETING COMMUNICATIONS
• Managed social media channels (Facebook, Twitter, LinkedIn, and Google+) for 5 products, posting content to increase brand awareness and engagement among target market
• Edited blog posts, focusing on written content and style, to increase organic traffic to fax and voice brand websites

Millbrae, CA, US

• World Journal LA Founded in 1976, the World Journal is the most influential Chinese-language newspaper in North America.
• Executed digital and traditional marketing strategies to promote an event, resulting in 50,000+ attendees
• Collaborated to create promotional videos and flyers, to generate awareness and increase interest in the event
• Communicated with event sponsors, vendors, and performers via phone calls and emails to ensure partnerships were successful
• Assembled media kits to obtain corporate sponsors for event
• Assisted with coordinating promotional activities for corporate sponsors throughout the eventKey skills: event planning, event marketing, corporate sponsorships, content creation, project management

Los Angeles, US

• Conducted extensive keyword research and produced creative and engaging content to help client websites rank on the first page of Google
• Assisted with reporting and analysis to execute data-driven digital marketing strategies
• Published content using WordPress to help clients increase organic traffic to their websites
• Maintained consistent communication with clients to strengthen relationships Key skills: SEO, digital marketing, content marketing, account management

Santa Barbara, US

• Produced articles for publication in daily news source
• Interviewed students, faculty, and a variety of other members within the UCSB and Isla Vista community to investigate incidents

Bachelor'S Degree, Global Studies

College Of Engineering, Technology Management Program