Shelly Mccarron Email and Phone Number

Independently working as a digital integration consultant amoungst the following support roles:- UX/UI director/concept designer- Art director- Information designer- Graphic designer- stylist Clients include and are not limited to:• Loreal• Lacoste (Devanlay) - international retail company• Werkliv• GroupRaise - social enterprise• Processed Theatre - theatre company• Nova Scotia Government - under mixed media artist Doug Bamford• Be Design, textiles, & Fashion - independent clothing company

Manage Marketing team (digital and traditional)Manage Creative team (Print and Web)Fulfil Product Owner roles for 2 new (from scratch) Dev projects (sites) 2 teamsFulfil Product Owner roles for Marketing and designCreate a new UX strategy once committing to revision of business strategy for the updating of legacy sites and apps.Lead wire-framing and art direction for current site builds and future developmentLiaise with Content department for content development SEO alignment and site architecture development

Maintain design integrity across the newest site and its integrationManage dev team workflow for the continuation of the build (Front/back end & integration)Align with SEO and help implement SEO strategy & architectureSell rational to stakeholdersCreate / lead development of admin space for Content admin.Develop business strategy for V2 (core needs, new functionality etc)

Lead the UX via business case for development of a new branch of our website for a scratch build.Research / design user story & path define search and filter logic, information architecture.Create the look and feel via Mockups and advise dev integration.

Supplier managementFreelance managementCreative/Art direction UX/UIGraphic/Information DesignStrategy

Director of Production-UX/UI director, -Art director, Stylist, Graphic designerProject management: Web-site: front end ux, ui, design, Photography: studio build/creation & development, photography initiative (product & lifestyle), style guidelines, brand experience.Interdepartmental initiatives: process management, team integrations, marketing/event initatives.Project development:UX/UI: Strategy and managementProcess management: Warehouse, photography, art direction, content.Art direction: photography, styling/prop-styling, web site, digital advertising, print initiatives, eventsGraphic design: print (promotional (external), internal), branding (gift cards & paraphernalia).Digital integration: Web advertising (content management), Art direction, Multifaceted/media marketing campaigns

Participated as an assistant producer with the following productions:Féminin Féminin (webseries)Montreal multiple locationsLa Voix (short film)Montreal multiple locationsLes berges (web series)Ile aux basque Just for Laughes Talk of the fest (TV shootings)Club Soda

3 Month contract acting as the main graphic designer. Working under the Marketing, Retail, and Visual Merchandising departments.Projects include and are not limited to:Outlet rebranding All in-store signage regular & sale season (windows, tables and wall)• Design conception, execution and productionMarketing collateral for in-store promotions and events Facebook adsMagazine adsCustom branded giveaways and material:• Custom silver and gold magnetic back croc pins• Custom acrylic hash-tag• Foam led light stick (electronic music boat cruise)• Bean Bag toss game to win prizes• Posters & banners• Custom stickers• In-store customer interactive retail game (back to school flip book) *Illustrated interactive flip books *Full store promotional branding (window decals, cash desk signs, electrostatics, FB ads and student agenda promotions.• Polo promotion with in Mall QR Codes *Material for the scanned web content (winning graphics) *Window decals *Card handouts *Cash desk material

Information DesignBasic Copy editingMulti-Banner BrandingPresentation CreationInteractive PDF creationBasic Video EditingBasic Video creatingPhoto editing/ manipulationPre-press project lead

​Primary designer with small business Duly Noted. The projects include:• Small business advertisements (page layout)• Monograms• Stationary and invitation design, pre-press, printing• Posters• Basic copy writing These tasks were devised under my art direction, client interaction,project management and production.