Shelly Mcdevitt Email & Phone Number

Provide extensive writing and project management expertise for digital and print communications targeted to Wells Fargo Merchant Services customers.

Charlotte, North Carolina, United States

Within the Communications and Engagement arm of EFT’s Office of the CxO, I managed new and ongoing communications projects and messaging, from strategy to execution, including:o Drafting and distributing organizational announcements on behalf of senior leadership, such as new leadership hires, organizational-wide changes, and event invitations. Recently launched new monthly CIO video message, “The Fast Five”.o Providing Live Events production support, content curation, Run of Show planning, and MS PowerPoint deck development for virtual, in-person, and hybrid EFT-wide Town Halls, Managers’ Forums, and Ask Me Anything events. o Seeing “the big picture” with communications: identifying and federating appropriate information and updates vertically and horizontally across the organization using different channels. o Partnering with leadership in EFT’s 10 verticals to develop well-organized, on-brand communications, Town Hall event planning and production, and other communications best practices.o Acting as advocate, educator, and consult for EFT’s growing adaptation to the enterprise-wide communications platform, MS Teams.o Partnering closely with EFT’s SharePoint (SP) Hub team to migrate all EFT SP 2013 sites to the new SP Online platform; includes strategic planning, site auditing, content rewrites and reorganization, and deadlines management.

Charlotte, Nc

Provided writing, editorial, and project management expertise to enterprise- and business-level policy teams for development and publication of companywide policies. o Worked closely with policy teams to create clear, plain language policies and communications that followed content requirements and brand standards. o Developed and reviewed educational materials with policy teams to increase understanding of EPO’s system tools, project management elements, and writing principles.o Actively involved in new target-state organizational initiatives―specific focus on new system implementation efforts, including presentation content development, communicating new updates to audiences, and user testing and feedback.

Charlotte Metro Area Of Nc

Client focus in higher education, another passion of mine!

Charlotte, North Carolina Area

Wrote, edited, and organized regulator and board-level monthly reporting that addressed Wells Fargo’s Risk Management change efforts. o Collaborated with cross-functional teams to ensure reporting adhered to Wells Fargo brand standards and voice; provided content and editorial review; and validated accuracy of reporting data—all within strict timeframes.o Managed and organized multiple draft submissions via SharePoint; tracked, addressed, and implemented feedback from multiple sources, particularly legal counsel and senior leadership.o Developed, wrote, and updated SEO Reporting Team’s monthly processes and procedures; created and drove monthly reporting schedule and owner tasks across business groups.

Charlotte, North Carolina Area

Created clear, engaging communications to encourage understanding and promote use of available technology to different, large-scale audiences. Provided straightforward language and creative design to explain complex technical subject matter through digital and print channels. o Developed a more transparent and approachable organization identity through strong visuals and clear content. Developed a unique identity while still ensuring university brand standards. o Created and drove communications plans to promote new ITS services, initiatives, and changes in understandable ways. Monitored results via Google Analytics and other analytics software.o Researched, wrote, and edited content for web, infographics, digital signage, animated videos, email marketing platforms, print materials, slide decks, e-newsletters, communications toolkits, FAQs, and more. o Planned and executed redesign of ITS parent website with executive ITS leadership, as well as launched new sites. Worked closely with web enterprise group to plan redesign; rewrote all content using appropriate voice to represent new identity; led usability sessions to improve customers’ online experience. o Strategized, wrote, and executed sensitive, complex communications that affected university constituents. This included transitioning to a new email platform, implementing 2-factor authentication, and managing public announcements and information after a security breach was identified.o Developed graphic design student internship program; supervised and mentored students to develop their skills in marketing communications while providing the department with professional marketing materials.

Charlotte, Nc

Significantly increased awareness and impact for one of the largest departments at UNC Charlotte. Leveraged relationships with University Communications team to develop projects that provided strong publicity for the department AND for the university.• Redesigned and relaunched an understated monthly construction projects email into an engaging, web-based, widely-publicized digital newsletter. University Communications adopted it for other publicity opportunities (e.g., social media, Advancement initiatives).• Co-edited, co-wrote and launched Thrive, a 42-page digital magazine that highlighted innovative university sustainability efforts. Marketed to alumni, partner institutions and campus community. • Optimized publicity of a recent award received by the department by writing and co-producing a five-minute video with the University Broadcasting team. It generated over 1,000 YouTube pageviews within first days of launch and was used by the university for other publicity efforts. • Pitched and wrote myriad content for university and departmental web, social media and email channels to inform the campus community of Facilities Management contributions.• Led the department’s website redesign based on usability, Google Analytics and customer feedback; ensured university brand standards.• Implemented new email design to optimize branding and clear messaging for campus-wide messaging; redesigned customer handbook, worksite signage and campus digital signage.• Recruited, managed and developed writer student interns.

Revived a large academic research library’s image through new communications strategies and marketing initiatives. Pitched stories and developed relationships with University Communications, ensuring work supported university strategic messaging and branding.• Developed a comprehensive new branding campaign, “A New Way to Think,” with creative agency partner; delivered fresh messaging, marketing collateral and strategic marketing tactics.• Wrote content for digital and print channels including web, social media, UNC Charlotte Magazine, event invitations and email. Launched and managed still-active library Facebook account.• Organized and launched several large library-sponsored events, some still ongoing, including a Personally Speaking (P.S.) faculty author series, the Berlin Airlift Exhibit with Author’s Reception and Paws for Exams therapy dog visits. • Analyzed metrics via Google Analytics, Facebook Insights, Hootsuite and TweetDeck to improve customer engagement.• Recruited, managed and developed graphic designer and data analytics student interns.

Successfully executed the communications and project management aspects of large-scale retail merchandising/marketing campaigns for Fortune 500 clients. Focused on detailed logistical planning; proactive client and team management; and delivery of clear, organized campaign education materials. Led nationwide product launch of Pfizer’s Claritin product into thousands of mass merchandising stores.

Managed communications and IT project requirements of nationwide telemarketing campaigns. Wrote scripts, educational materials, screen intake and summary reports.

Graduate Certificate, Digital Communications 2016-2017

B.A., Communications

Activities and Societies: Deans List; Alpha Delta Pi Sorority