• Strategic and creative director for all high-impact marketing and communications plans reporting directly to the Superintendent of Schools and Board of Education• Primary writer, graphic designer, and photographer for all marketing materials including crisis communications, corporate identity and branding, advertising and public relations, digital and social media, direct mail, and community engagement• Direct technology team on digital marketing and strategy, web content, and design. Led redesign of the school district website at www.northshoreschools.org to provide greater ease of navigation and mobile access• Grew media outreach to include digital/social media, print, and TV including publicity on NBC News, Fox 5, News 12, Verizon Fios1, MSG Varsity, Newsday, Herald, Facebook, Instagram, and Twitter• Collaborate with administrators and faculty to communicate lessons, curricula, and the key principles of the Common Core Learning Standards, International Baccalaureate (IB), Advanced Placement (AP), Yearly School Budget, and the 2% N.Y. State Tax Levy Limit• Liaison with North Shore community, parent organizations (PTOs, Arts Angels and Booster Club), and the alumni Viking Foundation to help increase engagement in our schools to raise funds exceeding $2 million.• Supervise internal/external teams including Web Master, freelance photographers, printers, and senior high school interns

• Senior manager and copywriter for all communications for 18 retail Harris Stores including promotional events/ads, direct mail, point-of-sales materials, corporate website; increasing sales over 25%. Reported directly to the President; supervised a graphic designer

Clients including L’Oreal and Simon Malls • Responsible for $40MM+ TV/ print/radio campaign for L’Oreal Garnier hair color brands utilizing high profile celebrities including Sarah Jessica Parker and Katie Holmes to introduce product lines and grow global consumer brands over 30%. Supervised assistants

Clients: DuPont Fashion Fibers including Lycra®, Micromattique® , Tactel®• Created integrated communications programs for DuPont fiber brands (i.e., Lycra® spandex fibers, Tactel® nylon fibers, and Micromattique® micro fibers) targeted to trade and retailers utilizing POP materials, PR events, print, and advertising to enhance sales and promote brand awareness. Supervised assistants

Creative Packaging Company• Led team of over 15 creative package designers to create packaging utilized in television commercials and print ads for clients including Slim-Fast, L'Oreal, General Foods, Coca Cola Company, Johnson & Johnson, and Playtex .