Primary media contact for DA’s office, working directly with the elected DA, executive management and line deputy DAs on media issues and responses. Manager of social media, podcast, video newsletter, events, website content -working with internal and external colleagues at all levels. - Manage, organize and facilitate high volume of news inquiries/responses (local, state, national and international outlets) and press conferences/events.- Manage, organize and facilitate high volume of national documentary, true crime and other show requests for interviews and case materials.- Develop relationships with media and target specific reporters to pitch coverage of public safety issues and positive prevention programs. - Write/edit press releases and statements for office and joint press announcements with partner agencies and community organizations – serving as office representative in these coordinated efforts.- Monitor office press coverage and current news for issues that may affect cases, the justice system or the DA’s office.- Write/edit speeches, talking points, formal presentations and promotional material.- Write/edit articles as guest contributor for local publications.- Create/edit content for promotional materials and informational brochures. - Plan, project manage and perform work on special events and activities (program agendas, preparing guest speakers/hosts, develop talking points, on-site management of speakers).- Plan, manage produce and perform social media program and paid ads (Facebook, Instagram, Twitter, YouTube, LinkedIn).- Plan, manage, produce and perform work on officewide video-newsletter (create/edit content, create/design template with content, distribute through various channels).- Plan, manage, produce, host office podcast (create questions, prep guests, direct edits, distribute through various channels).- Manage Fentanyl Awareness Campaign (manage PR agency, approve content/media buys, complete outcome reports).

Managed marketing initiatives and provided strategic direction. Reported directly to the company owner and president. -Developed company-wide marketing plan, including advertising, public relations, community outreach, events and sponsorships.-Collaborated with senior management and outside consultants on business development strategies, goals, processes and systems.-Planned, managed, implemented and tracked all advertising, public relations and community outreach activities.-Evaluated media outlets and managed all media buys/activities, working with print, TV and radio broadcasting.-Managed and represented company at community events and tradeshows.-Conducted marketing presentations and informational sessions for employees.-Managed and wrote advertising copy, internal and external communications and messaging.-Created advertising campaign to strengthen brand identity and recognition.-Directed lead generation efforts, including strategies, activities and software development to track leads.-Managed admissions staff and sales cycle end to end.

McDonough Holland & Allen was the second largest full-service corporate law firm in Sacramento. As a marketing specialist, I worked closely with the marketing director and attorneys to implement various firm-wide marketing and business development activities targeted for large business entities. -Managed PR strategy/activities (including oversight of PR agency).-Developed and disseminated press releases, bylined articles and legal bulletins/newsletters.-Developed target marketing tools/materials.-Assisted in the implementation of business development activities at firm and industry group levels (cross-marketing, business planning, training).-Created and distributed internal marketing communications.-Created and maintained attorney biographies on website and for inclusion in RFQs and RFPs.-Managed content, organization and integrity of firm, client, prospective client and media databases.-Managed and implemented firm seminars, conferences and other client events and business promotion activities. -Developed and implemented marketing policies and procedures (templates, guidelines, etc.).-Conducted new attorney and staff marketing orientations.

March of Dimes is a national non-profit health organization whose mission is to improve the health of babies. -Managed grant money distribution.-Managed March of Dimes funded community service programs.-Educated medical professionals and the general public about the organization and its mission (speaking/presenting at conferences, health fairs, etc.).-Planned and executed educational/mission events and activities.-Recruited and managed numerous volunteer committees (adult and youth).-Conducted community outreach and coalition development.-Served as liaison between March of Dimes and public health departments and other related agencies/organizations.-Participated in public policy to advocate for legislation favorable to the mission and organization.

M.A.D.D. is a national non-profit group organized to stop drunk driving and prevent underage drinking. -Represented M.A.D.D. and served as liaison to the education and law enforcement communities in a positive, professional and effective manner.-Held school assemblies for students K-12 to speak on peer pressure, decision-making and the perils of dangerous choices such as alcohol abuse and drinking and driving.-Worked with school administrators to identify and address particular issues with their student bodies.-Worked with California Highway Patrol officers to co-present and address county specific concerns.-Networked with local/national drug and alcohol prevention authorities in efforts to create coalitions.-Worked independently to effectively and efficiently operate from the field by managing time, coordinating extensive travel, maintaining communications with the national office and performing all administrative tasks.-Worked as a team with assembly schedulers at the M.A.D.D. national office. -Marketed and promoted all M.A.D.D. programs to local community leaders, public service sectors, schools and other prevention groups.-Solicited corporate sponsorships and government grants.

Horn Group is a business-to-business public relations firm serving high tech clients. -Provided PR program/project management. -Provided client relations (reported to and updated clients on a daily basis, managed client satisfaction, worked with clients at the executive level, remained presentable/professional).-Secured speaking engagements for C-level executives at industry leading events.-Conducted extensive research, compiled and analyzed data, tracked client and competitor media coverage.-Analyzed media coverage through reports and presentations.-Developed relationships with key reporters and analysts. -Created news pitches, award submissions, listing descriptors. -Pitched client news/promotional events to press and analysts. -Influenced and/or negotiated with press to achieve optimum press coverage for clients.