Shelly Storey

Shelly Storey Email and Phone Number

Senior Paid Media Specialist @ DCG Communications
Salt Lake City, UT, US
Shelly Storey's Location
Salt Lake City Metropolitan Area, United States, United States
Shelly Storey's Contact Details
About Shelly Storey

A highly accomplished marketing and advertising manager with more than 25 years of experience managing media and marketing plans for several companies. Expert strategic media planner known for tough negotiating and the ability to manage several projects at once. Experienced in creating and implementing brand development strategies to build awareness and generate sales. Implemented several marketing campaigns and managed vendors, freelance workers and several projects at one time. A thorough understanding of the importance of completing a project on time and under budget as well as the need for success in all campaigns.Specialties: Marketing and Media planning. Media Buying and negotiating media in several mediums and markets. Event publicity. Branding. Market Research. Media Analysis. Copy Writing. Project Management. Voice-over talent.

Shelly Storey's Current Company Details
DCG Communications

Dcg Communications

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Senior Paid Media Specialist
Salt Lake City, UT, US
Website:
thedc-group.com
Employees:
184
Shelly Storey Work Experience Details
  • Dcg Communications
    Senior Paid Media Specialist
    Dcg Communications
    Salt Lake City, Ut, Us
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  • Dcg Communications
    Senior Paid Media Strategist
    Dcg Communications May 2023 - Present
    Washington, Dc, Us
    • Develop paid media strategies, budgets/spend plans, and other related documentation tailored to client objectives and available resources.• Lead and/or advise on content strategies including development of messaging, creative assets, etc. aligned with platform/placement specs and requirements.• Coordinate with and manage vendors and buying partners including integrated teams of multiple vendors/partners (for larger or more complex campaigns).• Manage and optimize ad buys in-platform as required and educate other DCG team members to use platforms and tools dependent on interest, aptitude, and project need.• Oversee and produce performance reporting and generate qualitative insights to inform strategy and optimizations on an ongoing basis.• Develop and/or oversee the development of digital dashboards and other performance reporting tools.• Supporting growth and development of DCG’s paid media practice including contributing to new business development, team education, and skill set building, and overall marketing of services to federal clients.
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  • Workreduce
    Associate Director/Media Planner
    Workreduce Feb 2022 - Mar 2023
    Boston, Ma, Us
    • Developed and maintained the strategic media plan for Similac as well as presented media strategy and tactics directly to client leads. • Worked collaboratively across departments to develop and execute the annual marketing strategy and programs that successfully accomplished client goals and KPIs. • Managed client relationships and oversaw deliverables for digital and eCommerce partnerships and sponsorships.• Provided strategic analysis and research of plans to determine impact and overall outcomes on all measurable variables. Created and maintained media flowcharts, budgets, and acquisition trackers on daily basis.
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  • Māhk Advertising
    Media Director
    Māhk Advertising Jun 2021 - Feb 2022
    Salt Lake City, Utah, Us
    Managed media team of nine employees. Worked with key clients to establish marketing and media plans based on objectives and goals including account management and public relations when needed.• Researching the best options and mediums to achieve plan goals within set budgets. • Negotiated rates and purchased advertising space and time for broadcast, cable, radio, print, outdoor, and online both locally and nationally.• Prepared campaign flow charts, production schedules and media plan presentations.• Reconciled all media invoices and provided post buy analysis. • Key clients: Lagoon, Big O Tires in 14 markets, International Sportsmen's Expo in Utah & Denver, Salt Lake Parade of Homes, ICON Health & Fitness, University of Utah Occupational Medical Center and SBIRT account.
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  • Kassing Andrews Advertising
    Media Director
    Kassing Andrews Advertising Feb 2017 - Jun 2021
    Us
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  • Lagoon Amusement Park
    Marketing Media Manager
    Lagoon Amusement Park Sep 2013 - Feb 2017
    Farmington, Utah, Us
    Develops and implements marketing and media plans both traditional and digital. Oversees all media promotions, negotiates all media buys and added value to increase park attendance throughout Utah and neighboring states. Writes and distributes press releases for media coverage. Works with Group Sales to create brand awareness and increase park attendance with corporate groups. Oversees Lagoon's participation in the IAAPA program Give Kids the World.
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  • Mediamaxslc
    Media Director
    Mediamaxslc Apr 2009 - Aug 2013
    • Worked with all clients to establish marketing and media plans based on objectives and goals including account management and public relations when needed.• Researched the best options and mediums to achieve plan goals within set budgets. • Negotiated rates and purchased advertising space and time for broadcast, cable, radio, print, outdoor, and online both locally and nationally.• Prepared campaign flow charts, production schedules and media plan presentations.• Reconciled all media invoices and provided post buy analysis. • Key clients: Lagoon, Union Pacific Railroad Health Systems, Mountainstar Healthcare, Utah Association of Realtors, Westminster College, University of Utah, Intermountain Donor Services, Senior Expo
  • The Storey Agency
    Owner/President
    The Storey Agency May 2004 - Apr 2009
    Currently works with various clients as a marketing consultant and marketing strategist. • Managed media plans and buys for all clients with responsibility for the implementation and negotiation of all media recommended • Purchased media for other creative agencies in the state such as Advent Creative, Black Hawk Entertainment• Managed all aspects of our clients marketing needs from copywriting, overseeing graphic design and layout, and public relations and publicity • Managed freelance workers as well as assistants and interns under our employment
  • Ktvx Abc 4
    Account Executive/Research Director
    Ktvx Abc 4 2000 - 2004
    • Reported to the Local Sales Manager with the responsibility of establishing and booking new business and increasing sales with current clients • Worked with several local direct businesses as well as out of state agencies creating strategic schedules on KTVX utilizing programming targeted at each customer's clients• Created sales presentations using Scarborough and Nielsen data for all sales staff• Oversaw Nielsen ratings reporting - used data for news and sales promotions• Conducted market research and assisted with focus groups for news• Conducted ratings analysis for projections and estimates for sales rates and cost per points

Shelly Storey Skills

Advertising Marketing Public Relations Marketing Strategy Marketing Communications Media Planning Social Media Marketing Public Speaking Social Media Television Copywriting Online Advertising Broadcast Powerpoint Press Releases Microsoft Excel Sqad Blogging Microsoft Office Nielsen Adobe Creative Suite Online Marketing Brand Development Arbitron Email Marketing Integrated Marketing Digital Media Social Networking Digital Marketing Radio Media Relations Media Buying Event Planning Event Management Management Sales

Shelly Storey Education Details

  • Brigham Young University
    Brigham Young University
    Communications

Frequently Asked Questions about Shelly Storey

What company does Shelly Storey work for?

Shelly Storey works for Dcg Communications

What is Shelly Storey's role at the current company?

Shelly Storey's current role is Senior Paid Media Specialist.

What is Shelly Storey's email address?

Shelly Storey's email address is ss****@****uce.com

What is Shelly Storey's direct phone number?

Shelly Storey's direct phone number is +180159*****

What schools did Shelly Storey attend?

Shelly Storey attended Brigham Young University.

What are some of Shelly Storey's interests?

Shelly Storey has interest in Boating, Andtraveling, Traveling, Animal Welfare, Animals, Reading, Golfing, Strategic Media Planning And Buying, Golf, My Animals Are My Kids.

What skills is Shelly Storey known for?

Shelly Storey has skills like Advertising, Marketing, Public Relations, Marketing Strategy, Marketing Communications, Media Planning, Social Media Marketing, Public Speaking, Social Media, Television, Copywriting, Online Advertising.

Who are Shelly Storey's colleagues?

Shelly Storey's colleagues are Mario Gonzalez, Swati Swati, Rebekah Putera, Alejandro Perez Cruz, Alex Keckeisen, Adrianna Miranda, M.s., Rachel Falek.

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