Shelly gleefully leads initiatives to identify and fund impactful investment opportunities for transformative projects around the world and is committed to creating meaningful change through strategic funding and lasting partnerships. With over $1B ready to deploy, our team seeks to support initiatives that promote economic growth while making a meaningful difference in communities worldwide. Cheers to global partnerships!Got MTNs? Need to monetize a MTN? Reach out and let’s partner!

We are Business Excellence experts that specialize in boosting business performance. We connect the dots and measure what matters to help you stabilize, expand, and grow protifably so you can scale, sell or raise capital.If your company needs to:- Launch New Products Successfully- Impove Brand Strength and Relevance- Boost Overall Business Performance - Gain Market Share or Protect Shelf Space- Expand into New Markets- Build Selling Tools to Penetrate National and Regional Accounts- Improve Brand Credibility (look/feel/dominance)- Improve Profitability Give us a call! We are Battle-Tested Experts that do the hard work the right way.Contact us at: Info@Vividexperts.com or Shelly@Vividexperts.com

Generated double-digit revenue growth by increasing sales through strategic sales, business development, and in-store marketing activation.• Ensure performance, strategy, and alignment of the organization’s revenue-generating and brand marketing campaigns.• Led sales management, marketing management, product roadmap and commercialization/go-to-market for the organization.• Helped maximize reach and efficiency by adding new, scalable partners in a strategic way.• Built and fostered creative teams committed to continuing our culture of innovation.• Monitored the revenue pipeline and leads, adjusting talent, tools and KPI’s as necessary to create sustainable growth.• Ensure the organization’s message is distributed across channels and to targeted audiences in order to meet sales objectives.• Monitored the marketplace and analyze opportunities, providing competitive analysis, strategies and tactics.• Utilized innovative methods for delivering messaging to include mobile platforms, video and social media.• Provided day-to-day leadership and management to the Company that mirrors the adopted mission and core values of the company. • Stay well-connected with customers to ensure broad market needs are being incorporated into the product development and enhancement cycle.• Collaborated with finance, operations and sales on messaging, pricing strategies and business models to achieve revenue goals.• Identified and resolved issues across the marketing/sales and account management functions.• Led business develoopment contract negotiations.• Implemented performance-based metrics and executive dashboards/flash reports for sales, marketing and the product roadmap.

- Set strategic vision and direction for go-to-market- Led design and upgrade of labs including implementation of GMPs and GLPs– Managed product launches from inception to launch for the #1 selling retail cannabis flower brand in California– Oversaw research and development for two major brands across 14 platforms comprised of 30+ products– Led strategic co-manufacturing relationships to accelerate market expansion – Implemented an innovative go-to-market approach to improve product launch strategies, execution, and ROI- Critical thought partner to CEO

– Built and launched MedMen’s first custom brand (Statemade) – Led custom packaging and branding for 66 products (high-end design aesthetic and custom vaporizer pen)– Hired, trained, and developed 11 team members; prepared and managed expenses and capital budgets ($100M+)– Developed and conveyed the strategic vision for the R&D/product commercialization and expansion of the organization– Led full product development life cycles while adhering to quality systems and regulatory compliance regulations– Drove commercialization, R&D, and engineering solutions with a focus on short/long-term product roadmap- Built strategic roadmap to maximize the brand portfolio - Led retail and merchandising team - Implemented category management tools for effective retail planning and rapid expansion

– Developed and led first e-commerce platform strategy for the company – Partnered with Board of Directors and Executive Management Team to execute M&A due diligence – Presented new business unit idea to Board for a $25M revenue stream– Interfaced with key clients to deliver incremental sales growth of product lines for retail/foodservice accounts– Managed portfolio of 63K+ customers, 414 routes, 114 branches (newly acquired and existing accounts)– Implemented new sales tools (Nielsen, Salesforce) to propel growth in underperforming segments and branches– Facilitated training (persuasive selling, conflict management) within DSD and National Account teams

– Developed branding and marketing plans for two hemp-infused beverages and a CBD shot– Advanced brand commercialization within the Texas and Colorado markets to ensure accurate product launch – Networked with industry professionals to advance product distribution across niche markets

– Led team of 15 to deliver custom marketing plans for 32 national accounts and drive sales for a $6B portfolio– Implemented analytic training to revise strategic briefing process and elevate analytical rigor used in planning– Achieved a lift in ROI from 123% - 257% (vs. negative to flat from the previous four years administration)– Created new brand placements that drove volume and display for priority brands including Dr Pepper, 7UP, Canada Dry, Snapple, Motts, Clamato, Squirt, and Penafiel– Increased display rates increased by 50% on base brands and drove center-store conversion by 25 – 40% – Developed first digital platform (Mylifemyflavor.com) that combined earned and owned-media and offered exclusive content to drive brand conversion while driving traffic to the retailer (ROI achieved 135% in first year)– Achieved significant change in shopper behavior, reducing the need for coupons and product discounts– Acted as voice of retail subject expert in executive meetings with CMO, CFO, Sales Presidents, and SVPs – President’s Action Champion Award: Awarded to distinguished, exceptional performers who deliver superior business results, drive business efficiency, and deliver the corporate vision to Be the Best

– Led Shopper Insights team of 10 to identify strategic direction for retail-facing cross-functional partners – Drove corporate adoption of syndicated resources for integration and analysis; managed $52M budget– Implemented organizational training on the analysis and application of syndicated data to develop fact-based selling capabilities for 1500+ sales team members and bottlers– Evaluated syndicated data resources across the organization; identified a $12M reduction – Negotiated expanded data coverage, increased service levels, and reduced overall spend by mandatory 15%– Influenced the commercial planning process with marketing insights and analytics to set strategic direction for in-store merchandising, selling stories, shelf sets, and shopper marketing promotions– Developed quantitative decision-tree models to drive shelf-management and in-store programming– Created company’s first shopper-based segmentation that identified unmet needs of shoppers across various channels and monetized trip-mission– CMO’s Marketing Excellence Award: Top 3 performers who display marketing excellence and innovative approaches to growing/impacting the business.

– Oversaw team of 12 to provide strategic direction for national product launches and advertising campaigns– Managed $23M program budget to validate brand provisioning and advertising for brand portfolio – Led and developed insights team to prioritize all facets of national commercialization including innovation and product development, advertising, graphics, packaging, and pricing– Led simulated-test markets and controlled store tests to better predict product demand and forecasting; post-launch validation identified 90% accuracy rate for modeled predictions– Identified and modeled price elasticities for key brands/packages to set bottler economics and optimize margins– Managed consumer sensitivity testing to on advertising messages, commercial length, and media weights – Monitored and brand health of Dr Pepper Snapple Group portfolio (51 brands) and communicated relevant findings to Executive Team to proactively adapt brand strategies and increase competitive advantage

– Identified product pipeline, validated product launches, and drove positioning for Taco Bell and KFC– Led controlled store market tests to ready products for market launch and identify operational and financial risks prior to national roll-out, resulting in the prevention of multiple failed launches– Notable launches include: Baja Blast, Crunchwrap, FourthMeal, KFC Variety Bucket, and Snackers– Leveraged partnerships with PepsiCo and Frito-Lay to increase store traffic and increase check average– Collaborated with multi-cultural focused franchisees to grow their businesses with customized menu options – Focused on the top-25 DMAs to design new items targeted to Hispanics and African Americans

– Led product development, competitive intelligence, and go-to-market strategy for $4.5B sales and $19B in assets– Managed ideation that led to approximately 6-8 successfully launched products per year – Identified data sources to enrich corporate databases and consulted on business development– Secured an additional $58B assets by enrolling new institutional clients