Shelly Wing work email
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Creative content strategist, marketing manager, and storyteller with a passion for helping IoT, technology, and SaaS organizations drive B2B leads through customer-centric long and short-form content and overall brand messaging. Proven track record of helping companies achieve global recognition and awards from organizations like Gartner, IoT Now, CRN, and more. Career Highlights: - Transformed long-standing marketing team from traditional cost center to digital marketing organization focused on revenue generation- Launched multiple national and global digital marketing campaigns, from inception and distribution to analysis and optimization- Created and managed global content calendar and strategy for multiple brands within one organization- Managed workload between internal content writers and external resources to drive content creation aligned with demand generation initiatives and overall organizational goals- Partnered with analysts and internal stakeholders to create compelling brand-differentiation playbook and go-to-market strategies- Produced a catalog of long-form content experiences with a focus on interactively presenting assets including ebooks, videos, infographics, and calculators- Redesigned global website resource center with a focus on content experience, SEO, and UX- Redesigned visual identity and messaging framework for omnichannel use. Technologies:- Marketing Automation: Hubspot, Marketo, Pardot- Account-Based Marketing: DemandBase, Terminus- Interactive Content: SnapApp, Ceros, Outgrow- Social: Oktapost, Sprout Social, Hubspot, Hootsuite- Press Releases: Cision, Business Wire- Analytics: Google Analytics, Marketo Revenue Explorer, Power BI- CRM: Salesforce- Project Management: Smartsheet, Asana, Trello, Monday.com, Airtable, Basecamp- Web Hosting/CMS: Wordpress, Hubspot
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Channel Marketing ManagerKore Jun 2023 - PresentAtlanta, Georgia, UsDeveloped and executed strategic partner marketing initiativesParticipated in the research, contracting, and rollout of partner portalDesigned and managed multiple marketing assets and cobranded partner collateralCoordinated and executed event marketing effortsManaged channel marketing budget, including partner marketing development fundsGrew the channel brand by creating vertical-specific content and social channels.
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Director Of MarketingSafely Mar 2022 - Jun 2023Atlanta, Georgia, UsSpearheaded and executed visual identity and branding overhaul including website redesign (copy and creative), branding guidelines, positioning statements, and digital ad copyEnsured a high level of brand cohesion and adherence across all platforms and channelsManaged marketing collateral creation, channel marketing programs, revenue attribution, event marketing support, sales enablement, and product promotionDesigned top-of-funnel digital and demand generation strategies, organic and paidCreated content strategy and managed content marketing manager in creation of weekly blogs, social media posts, press releases, long-form content, and moreIncreased organic web traffic by 238% QoQ through website redesign, SEO execution, and content distribution -
Demand Generation ManagerTrella Health May 2020 - Apr 2022Atlanta, Ga, UsCreated and executed top-of-funnel digital and demand generation strategies, web development, messaging, and integrated marketing campaignsExecute or oversee all content creation including weekly blogs, social media posts, resources, white papers, and videosMeasure and track marketing engagement and inbound pipeline creation - contributing to $16M pipeline created in 2021 (30% YoY increase) -
Content Marketing ManagerKore Wireless Apr 2019 - May 2020Atlanta, Georgia, UsOversee the strategy, execution, distribution, and analysis of all content - including ebooks, infographics, videos, and case studies - across multiple verticals for a leading IoT enablement, connectivity, and professional services provider. Manage external agencies to create, distribute, and optimize content for SEO, design, and brand voice. Own the overall brand tone and style guide and ensure that all content produced by internal and external partners align.Accomplishments- Managed annual Gartner Magic Quadrant submission; in 2019, KORE moved from the Challenger to Leader Quadrant.- Facilitated resource center redesign as a part of a comprehensive website refresh and launched 75 new pieces of content in 8 months.- Completed merger/acquisition of complimentary company and facilitated brand integration and assimilation.
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Content WriterIvision May 2018 - Apr 2019Atlanta, Georgia, UsOwned all content creation, both internal and external, for global IT consulting and managed services provider. Created monthly customer testimonial videos with CIOs and CEOs from top ILTA law firms, MLB organizations, and Fortune 500 organizations. Translated highly complex topics - including business continuity and wireless failover - into digestible content for all buyer personas, both technology-focused and not. Accomplishments: - Optimized web content for SEO, resulting in a 50% increase in organic traffic. - Launched social media campaign to highlight Women in Technology, resulting in significant increase in organic social engagement.- Initiated demand generation strategy with pilot email marketing campaign. - Won Best Places to Work in Atlanta, Top 25 Small Business with our internal communication strategy. -
Campaign And Content WriterRentpath Feb 2016 - Mar 2018Atlanta, Ga, UsDeveloped and deployed all aspects of omnichannel B2B marketing programs, strategically and tactically. Managed internal and external content resources to ensure adherence to brand voice and tone and to consistently create innovative and high-converting assets including ebooks, webinars, videos, and infographics. Cross-functionally coordinated with internal SMEs and vendors to drive direction. Assisted marketing operations team to build marketing programs, email, and landing pages in Marketo. Accomplishments:- Launched initial national marketing campaigns resulting in $1.7m in first-touch and $18m in marketing-influenced pipeline.- Worked with organizational leaders and sales executives to define and implement new lead scoring model and lead management process.- Created detailed buyer personas for both B2B and B2C sides of the business, complete with comprehensive buyer journey research and reporting.- Owned content reorganization project that improved sales and marketing alignment and increased sales adoption with new lead process. -
Sales Development RepresentativeRentpath Dec 2014 - Jan 2016Atlanta, Ga, UsResponsible for outbound prospecting, cultivating relationships with potential clients, lead nurturing and meeting individual and team goals. Partner with Outside RentPath Sales executives to serve client needs and set qualified appointments. Overall closing ratio of 78% for qualified appointments set.
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Independent ConsultantStella & Dot Jun 2014 - Feb 2017Brisbane, California, UsIndependent Consultant for an innovative, quality direct sales jewelry company. -
Account ExecutiveRentpath Apr 2013 - Jun 2014Atlanta, Ga, UsResponsible for territory development, prospecting, qualifying, cold calling and maintaining a current customer base. Generate revenue by selling the Rent.com family of products and services to Small-Unit Owners and Property Management companies via the telephone. Manage an existing account base, renew client advertising, and grow the existing customer base.Skills developed in this position: ablility to effectively communicate at all levels; time management skills; internet prospecting skills; ability to use SalesForce and other CRM tools. -
Leasing ConsultantRiverstone Residential Group Sep 2011 - Apr 2013Increased property occupancy from 79% to 89% in four months. Consistently obtain the most leases each month within the property. Generate leads and handled traffic, leasing apartments, qualifying prospects and preparing and executing all legal documents required for move-in. Handle current resident needs on a daily basis.Prepare and negotiate lease renewals.Participate in weekly outreach marketing to increase traffic and leases.Create and maintain excellent relationships with prospects, residents and various vendors and outside representatives.Manage all aspects of social media including property blog, facebook, foursquare and search engines.
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Promotional SpecialistMktg Inc Sep 2009 - Dec 2011New York, Ny, UsCoordinate, manage and execute events for a national liquor distributor. Create and maintain relationships between with various accounts, superiors and fellow Promotional Specialists.Provide extensive and accurate reports at the conclusion of each event. -
Office ManagerKunimoto Architect Design Group Feb 2008 - Jun 2008Temporary Position. Organized and created international travel itineraries and made airline reservations.Managed and facilitated office payroll and bill pay.Maintained positive relationships with vendors.Assisted with organization of ground breaking ceremonies.
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Director Of MarketingImagineair Oct 2006 - Mar 2008Norcross, Ga, UsCreated and implemented marketing concepts and initiatives.Managed all aspects of customer relations from ensuring a positive experience in-flightto following up after flights to receive critiques and opinions.Produced and distributed quarterly newsletter for existing clients.Created and approved all marketing materials including website content, brochures, inflightsafety instruction and promotional materials.Planned and executed Grand Opening celebration and ceremony.Oversaw procurement of all pilot-related needs as well as customer needs. -
Sales AssociateVictoria'S Secret Nov 2005 - Aug 2006Columbus, Ohio, UsSeasonal Sales Associate Assisted and facilitated customer purchasing.Obtained and used vast knowledge of company product.Maintained a clean and efficient working environment. -
Tennis Facility Front Desk ManagerAugusta Country Club Aug 1998 - Aug 2006Coordinated member and maintanence schedules. Product purchasing, pricing and sales.Customer service and event assistance.
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CounselorAthens Ywco May 1998 - Jul 2003Worked with and mentored girls aged 8-13 in an overnight camp setting.Lead daily bible study and taught multiple dance courses.Assisted directors in all areas of camp including art, sports and water activities.Oversaw the direction of multiple cabins as Unit Leader.
Shelly Wing Skills
Shelly Wing Education Details
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The University Of GeorgiaEnglish -
Davidson Fine Arts High School
Frequently Asked Questions about Shelly Wing
What company does Shelly Wing work for?
Shelly Wing works for Kore
What is Shelly Wing's role at the current company?
Shelly Wing's current role is Passionate B2B Marketer and Content Creator.
What is Shelly Wing's email address?
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What is Shelly Wing's direct phone number?
Shelly Wing's direct phone number is +167842*****
What schools did Shelly Wing attend?
Shelly Wing attended The University Of Georgia, Davidson Fine Arts High School.
What are some of Shelly Wing's interests?
Shelly Wing has interest in Writing, Social Media, Marketing, Baking, Dance, Art, Editing, Event Coordination, Graphic Design.
What skills is Shelly Wing known for?
Shelly Wing has skills like Social Marketing, Organization, Editing, Writing, Event Management, Event Planning, Time Management, Blogging, Leadership, Sales, Social Media, Advertising.
Who are Shelly Wing's colleagues?
Shelly Wing's colleagues are Mitchell M., Alexander Jiménez, Dins Simon, Zackary K, Sarah-Anastasia M., Fagner Santos, Ward Mertens.
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