Shelly Evans Email and Phone Number

Planned pre-season strategies, managed open-to-buy forecasts and inventory, and built sales and inventory goals, actualizing at the highest sales comp (+26%) and gross margin increase (+90 basis points) in total market. Assorted a commercially viable product line, championing for Europe-specific needs to be embedded in the global Gap vision. Relentlessly responded to future seasons based on weekly intel and detailed market intelligence to drive future sales. Built competitive outlook and hindsighting for past seasons to identify product and inventory chase needs, increasing key item basics percent to total business by 10% points YoY. Developed Site Merchandiser to become Site Lead for total online market

Developed seasonal business strategies to drive a compelling product presentation, while also managing on-order risks and opportunities that led to a +12% comp and +83 basis points in margin. Analyzed hindsights and identified key trends in the marketplace to provide opportunities for future assortments in order to increase departmental profitability and assortment productivity. Delivered newness in category by curating concepts in casual glasses and managing business partnerships worth $11.6M YTD

Presented assortment edit, category hindsights, and in-season best sellers for Sleep & Beauty to brand leadership. LTD comp in Sleep was +19%, driven by distortions to trending concepts, new silhouettes, and color breadth. Created strategic view of the line, line plans, and final buys for stores and online in order to drive revenue growth for division. Partnered with design, planning, marketing, visual and site merchandising to ensure business strategies created a true omni-channel customer experience, leading to a 3% decrease in return rate YoY. Managed and developed two direct reports

Owned the assortment selection of Lingerie department, driving growth for the total brand at +18% to plan and +40% comp. Improved 15 processes for total cross-functional teams in reporting, sample management, product naming, new customer acquisition, and the product development calendar. Executed analysis, reporting, and daily operations to support the total Sleep and Beauty categories while also successfully mentoring Intern and onboarding Associate Merchant

Supported quality development for 85 licensed apparel teams in the PINK brand at the optimal cost, speed, and flexibility while gaining understanding of sourcing strategies and financial metrics. Partnered with design teams to ensure that development, sourcing, and production strategies met current needs and future strategic goals, ensuring we increased our speed-to-market while maintaining quality and IMU. Communicated with vendors and updated BOMs, building knowledge of production processes and manufacturer collaboration

Developed and enhanced 5 integrated marketing campaigns focused on the launch of prime-time TV shows. Leveraged creative and strategic thinking to implement a company-wide rebrand to support long term objectives. Maximized interpersonal skills to acquire and negotiate in the ideation, communication, and execution of promotional partnerships with over 30 outside companies and businesses

Planned and executed PINK events on campus with $2,000 to promote PINK apparel and collegiate collection, building cooperation skills and advertising experience. Gathered relevant consumer data and presented back findings to corporate office while gaining customer knowledge and marketing experience

Worked as drive-thru cashier, drive-thru headset, and bagger. Handled average of $600/day and received highest check average 4 times, second highest check average 2 times, an consistently ranked in top 3 check averages