Shelly Wilson

Shelly Wilson Email and Phone Number

Interim CEO and Chief Marketing Officer @ vitruvi
San Diego, CA, US
Shelly Wilson's Location
San Diego, California, United States, United States
Shelly Wilson's Contact Details
About Shelly Wilson

An industrious, adaptable, and results-driven eCommerce, vCommerce, Marketplace and Digital Marketing Executive with progressive experience in complex cross-functional management. Outstanding at strategizing roadmaps and productively executing business plans designed for exceptionally high growth while creating operational efficiencies and developing team members through the process.Balances bottom-line business needs with creative and innovative solutions that exceed targets. Focused on continuous improvement of Digital Marketing and eCommerce KPIs relating to customer acquisition, customer experience, increased lifetime value, retention rates, loyalty, and conversion resulting in online and offline sales growth. Forward-thinking, servant and enthusiastic leader with a demonstrated ability to motivate, develop and retain high-performing teams.Highly accomplished in all disciplines of Digital Commerce, and Marketing management with extensive expertise in; worldwide Marketplaces including Amazon and Zalando, virtual commerce and metaverse retail, web development, UX/UI, merchandising, eCommerce fulfilment, BI, online content production, paid digital and traditional marketing including email, SMS, social, display, search, SEO, affiliate, podcast, affiliate, OTT, ROP, FSI/Circulars and DOOH.

Shelly Wilson's Current Company Details
vitruvi

Vitruvi

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Interim CEO and Chief Marketing Officer
San Diego, CA, US
Shelly Wilson Work Experience Details
  • Vitruvi
    Interim Ceo And Chief Marketing Officer
    Vitruvi
    San Diego, Ca, Us
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  • Nixon
    Senior Advisor
    Nixon Oct 2024 - Present
    Carlsbad, California, Us
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  • Xyon Health Inc.
    Executive Vice President, Growth
    Xyon Health Inc. Jun 2024 - Present
    Vancouver, British Columbia, Ca
    Worlds leading hair restoration and growth solutions, the only one without traditional side effects as well as expansive growth in retail hair/head health solutions second to none for men and women. Responsible for brand building/creative, product innovation, Marketplaces, eCommerce and Marketing as well as B2B retail.
    View
  • Vitruvi
    Senior Advisor
    Vitruvi May 2024 - Present
    Vancouver, British Columbia, Ca
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  • Lyra Growth Partners
    Operating Advisor
    Lyra Growth Partners Apr 2024 - Present
    Vancouver, Bc, Ca
    View
  • Tentree
    Senior Advisor
    Tentree Apr 2024 - Present
    Vancouver, British Columbia, Ca
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  • Saje Natural Wellness
    Senior Vice President, Digital
    Saje Natural Wellness Nov 2022 - Jun 2024
    Vancouver, British Columbia, Ca
    Full management and responsibility of all Digital Marketing and eCommerce with full P&L responsibility globally.Ownership of: Digital commerce and marketplace sales, website development including UX/UI, as well as, product catalogue, merchandising, SEO, loyalty and referral programs. Digital marketing including; influencers, email, SMS, social, affiliate, search, display, DOOH, OTT and podcast.
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  • Saxx
    Vice President, Ecommerce And Digital Marketing (Interim Vp Brand, March To July 2020)
    Saxx Jun 2019 - Mar 2023
    Vancouver, Bc, Ca
    Leading the exceptional growth of eCommerce and Digital Marketing for SAXX Worldwide, including all Marketplace businesses such as Amazon, Zalando and Virtual commerce.Ownership of: Digital commerce and marketplace sales, website development including UX/UI, virtual commerce, product catalogue, merchandising, SEO, loyalty and referral programs, and inventory assortment/planning. Digital marketing including; email, SMS, social, affiliate, search, display, DOOH, OTT and podcast.Interim VP Brand overseeing creative marketing services, content production, brand partnerships, organic social and influencers. (March - July 2020)
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  • Vega
    Director Of Ecommerce And Digital Marketing
    Vega Jul 2018 - Sep 2019
    Burnaby, Bc, Ca
    Leading the progressive growth plans for Myvega.com/.ca, North America's leading plant-based nutrition company.Overseeing all strategy and execution to take Vega's online business to the next level.Directing online promotions, website development, customer care, consumer education and experience, UX/UI, and digital marketing including; SEO, display, email, search, affiliate and Amazon Marketing Services AMS and AMG
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  • Oak + Fort
    Chief Of Staff And Head Of Ecommerce & Digital Marketing
    Oak + Fort May 2017 - Jul 2018
    Vancouver, British Columbia, Ca
    Charged with leading and developing the organizations overall operational scalability and revenue growth. Developed the corporate strategic and operational initiatives while also overseeing the eCommerce, digital marketing, customer care, merchandising, product catalogue, eCommerce fulfillment and warehousing, as well as head Merchant for Home and Cosmetic businesses to expand the business's growth into other categories.
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  • Aritzia
    Director, Ecommerce Operations & Product Catalogue
    Aritzia Jan 2016 - May 2017
    Vancouver, Bc, Ca
    Charged with developing a 5 year strategy for the eCommerce division in partnership with the CMO and provided oversight, management and support for the following eCommerce business divisions; digital experience, business management, analytics, product ownership, technology solutions, marketing, fulfillment/logistics and customer care.As the Director of Product Catalogue I was the cross functional leader charged with maximizing sales by delivering high quality and operationally efficient product catalogue.Accountable for managing the seasonal lifecycle and processes from planning to execution. Tasked setting the KPIs then managing product, marketing, creative, and eCommerce meet business and creative objectives while leading the support and production teams.
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  • Glacier Media Group
    Vice President, Digital Marketing, Glacier & Flip Digital
    Glacier Media Group Feb 2012 - Jan 2016
    Vancouver, Bc, Ca
    Reported to the President of Digital & Lower Mainland Publishing, responsible for cultivating and growing all matter of digital revenue via direct client management, partnership development, mergers and acquisition, as well as, owned and operated products• Responsible for revenue growth of business across all products in solution portfolio; media planning and buying, DSP services, web development, group buying, video production, contesting and sweepstakes, eFlyers, ROP• Consulted client side to develop strategies to grow and develop clients' business objectives• Built and executed the media training and new business pipeline training throughout the organization to 150+ employeesFeatured Speaker on Digital Media, Consumer Behaviour, Social Media, Augmented Reality: - SOHO SME Business Expo 2013, Vancouver, BC - WCAA 2013, Palm Springs, California, USA - Board of Trade 2014, Burnaby, BC - Social Media Day, June 2014, Maple Ridge, BCFeatured in: BC Business Oct 2013 and Abovethefoldmag 2014
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  • Metroland Media Group Ltd.
    Retail Marketing Sales Director
    Metroland Media Group Ltd. Oct 2010 - Mar 2012
    Mississauga, Ontario, Ca
    Reported to the Vice President of Sales and the Director of Marketing and Communications, responsible for; Retail and National sales, as well as training and development of Corporate Sales team• Responsible for growth of business in all product channels; online, targeted flyers/circulars, ROP, magazines, group buying, commercial printing, digital video• Developed results driven and creative advertising plans for clients and agencies
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  • Metroland Media Group Ltd.
    National Sales Manager
    Metroland Media Group Ltd. Nov 2004 - Oct 2010
    Mississauga, Ontario, Ca
    Responsible for cultivating advertising solutions for over 100 large national clients and managing a sales force focused on servicing advertising agencies
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Shelly Wilson Skills

Digital Marketing Online Advertising Digital Media Advertising Social Media Marketing Strategy Social Media Marketing Sales Email Marketing Integrated Marketing Digital Strategy Media Planning New Business Development Marketing Communications Business Development Account Management Direct Marketing Analytics Marketing Operations Management Production Management Photography Production

Shelly Wilson Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    Executive Program - Mindful Leadership
  • Massachusetts Institute Of Technology
    Massachusetts Institute Of Technology
    Executive Program; Digital Marketing And Social Media Analytics
  • Heriot-Watt University
    Heriot-Watt University
    Business & Marketing
  • York University
    York University
    Marketing
  • Fleming College
    Fleming College
    Minor In Marketing

Frequently Asked Questions about Shelly Wilson

What company does Shelly Wilson work for?

Shelly Wilson works for Vitruvi

What is Shelly Wilson's role at the current company?

Shelly Wilson's current role is Interim CEO and Chief Marketing Officer.

What is Shelly Wilson's email address?

Shelly Wilson's email address is sh****@****ear.com

What is Shelly Wilson's direct phone number?

Shelly Wilson's direct phone number is +160443*****

What schools did Shelly Wilson attend?

Shelly Wilson attended University Of California, Berkeley, Massachusetts Institute Of Technology, Heriot-Watt University, York University, Fleming College.

What are some of Shelly Wilson's interests?

Shelly Wilson has interest in Animal Welfare, Environment, Health.

What skills is Shelly Wilson known for?

Shelly Wilson has skills like Digital Marketing, Online Advertising, Digital Media, Advertising, Social Media, Marketing Strategy, Social Media Marketing, Sales, Email Marketing, Integrated Marketing, Digital Strategy, Media Planning.

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