“People don’t buy what you do; they buy why you do it. And if you talk about what you believe, you will attract those who believe what you believe” – Simon Sinek With over 20 years of experience in corporate communications across various industries, I am a mission-driven leader who strives to create awareness, enhance brand equity, and increase demand for products and services. As the Director of Communications & PR at AT&T, I lead the external PR and communications strategy for Cricket Wireless/AT&T Prepaid, as well as the organization's corporate social responsibility (CSR) programs and campaigns that celebrate its diverse customer base and reinforce its commitment to social causes.My expertise includes developing and communicating meaningful initiatives internally and externally to effect change, enhance organizational reputation and goodwill, and foster media relations and thought leadership. I also advise executive leadership and cross-functional teams on diversity, equity, and inclusion matters, and leverage my knowledge and experience to help AT&T drive meaningful impact in the communities it serves. I have successfully recruited and managed talent and performance at the executive and management levels, and developed and executed several high-pressure projects and CSR programs that required strong organizational, management, and leadership skills. I am passionate about using my skills and voice to amplify the stories and values of organizations and their customers.