Shelly Piper, Personal Branding Strategist Email & Phone Number

United States

United States

As the founder and CEO of TCA Branding Solutions, I work with both Aspiring Leaders and Board, CXO, Executives to empower them in their job search and quest for "what's next" in their professional lives.I am a former headhunter who transitioned to the other side of 'The Talent Equation' so that I could give progressive, growth-minded career professionals (people like you) The Competitive Advantage (TCA) in the marketplace. ​I've spent the last decade working 1:1 with 3,000+ job seekers (Aspiring-to-CXO) and observed consistent patterns that sabotaged their effectiveness in the market, and sabotaged them from gaining The Competitive Advantage for the opportunities they wanted.The services I offer were built to address these challenges.Feeling overwhelmed with how to strategically position yourself and articulate your value story in today's market? Schedule a call. Let's talk. https://www.the-competitive-advantage.com/schedule-discovery-call

My years at RiseSmart served as a solid foundation and "learning ground" for who I am today as a sought-out executive branding strategist and writer. When I joined, the company was still in its nascent, VC-backed growth mode as a disrupter brand in outplacement. I worked with an amazing team that enabled me to grow exponentially, and quickly gained a name for myself throughout the company as the go-to writer for some of the most challenging executive branding projects. Highly entrepreneurial by nature, I was drawn to the start-up energy and commitment to drive RiseSmart's brand in the marketplace. As such, I was asked to be a member of the pilot team, playing a key role in building credibility for the company as we looked to out place our competitors in the market. It was here where I was challenged every day, working with top executives at some of the most iconic brands across technology, media & entertainment, oil & energy, CPG, healthcare, and government contracting. Relentless in setting the bar high, I engulfed myself quickly to gain a deeper understanding of these industries, the various functional areas, and the challenges faced in these markets. This enabled me to write content that was highly relevant and targeted to the desired target audiences.These are the learnings that I take with me today when I built out the 7-Tenets of Highly Effective Branding Methodology and the hybrid branding consultative model that I utilize when empowering my clients in the market.

Us

JobFox was my initial foray into personal branding, where I provided 1-on-1 marketing consultation to 1,100+ job seekers across the U.S. at all levels (junior/mid, management, and executive). During this time, I was repeatedly called on create and present resume writing workshops where I empowered >2,500 job seekers nationwide as a speaker for the "Get the Job in 2012!" job search webinar series."Shelly is one of the top resume writers at Jobfox. Her client satisfaction rate is 100%. Shelly had also been a keynote speaker for our Get Hired webinar series which attracts over 500 people each session.. Shelly always presents interesting and original ideas in her sessions. She is a high energy and inspiring speaker and we feel lucky to have her on our team." CRO, JobFox

Marblehead, Ma, Us

During my time at Chadco, I executed direct recruitment strategies to develop passive candidates for companies in the commercial construction industry. Here, I hunted relentlessly to identify and source hard-to-find, top-notch talent (General Managers, Superintendents, Project Managers, Estimators, and Engineers) for our top-tier clients located in Alabama, Texas, and Florida.

Beverly, Massachusetts, Us

While at Oxford International, I sourced, screened, and built a talent pipeline nationwide of ERP specialists (SAP, Oracle, PeopleSoft) Architects, Programmers, Business Analysts, Project Manager, Application Development Specialist, and other IT Contractors with knowledge of Java, .NET, C#, C++, Visual Basic, PL/SQL. Earlier, as a Corporate Recruiter, I teamed up with another colleague to recruit for 4 diverse regional sales divisions, successfully meeting aggressive staffing goals.

Boston, Ma, Us

At KNF&T, I recruited and placed talent in the metro Boston-market, working with clients in the financial services, banking, venture capital, technology, biotech, and other industries and segments of the market. I invested time in coaching my candidates on how to win interviews, often securing a #1 or #2 ranking for the opportunity. During this time, I penetrated and grew new accounts by leveraging an integrity-based, consultative approach to "selling." I also excelled in identifying right-fit talent for diverse company cultures and in creating targeted marketing strategies to secure interviews for candidates that were not previously available. This is the lens I operate from today when coaching clients on how to utilize a Hidden Job Market strategy to open new doors to opportunities that have not yet been posted or created, giving them a unique competitive advantage in the marketplace.

Basking Ridge, Nj, Us

At Verizon Business, I supported one of the #1 ranked commercial sales divisions in the U.S., providing support in the areas of human resources administration, reporting, M&A change management, conflict resolution, workshop facilitation, salary parity analysis, internal communications, and new hire onboarding.

Bachelor Of Business Administration (Bba), Cum Laude

Embodied Leadership & Somatic Coaching

Mba Graduate Studies, Public Relations

Direct Marketing

Copywriting