Shelly Bowen, a seasoned writer, editor, and content strategy executive, founded PybopⓇ, a content strategy consultancy, in 2008. Pybop supports B-B companies in showcasing their unique value more effectively, especially when their products and services are novel, complex, or sophisticated. Shelly’s communications-related guidance is based on two decades of professional experience in executive roles and with hundreds of clients, including Intuit, Ossia, Arity, Habu, SI-BONE, Qualcomm, Citrix, Orbital Insight, Drishti, and others. As a strategic advisor, consultant, and board director, she specializes in technology- and innovation-focused organizations. Often, these clients are building, preserving, or leveraging technology and the systems that support them. SaaS, wireless power, video analytics, data clean rooms, 5G, transportation data analysis, and surgical implant systems are just a few of the topics her clients cover.Shelly has many stories of surprising content wins and losses, as well as a trove of best practices, and leverages these insights while keeping an open mind. “It’s an evolving practice with a rapidly evolving audience and environment. You never know until you try.” ———Areas of expertise-- Core messaging analysis and development-- Key message and delivery channel gap analysis-- Foundational brand content writing-- Emerging technology story development-- Brand personality analysis and refresh-- Corporate identity review and feedback-- Audience needs analysis and recommendationsHer favorite gift? A solid book recommendation. Or a friendly referral.Pybop is a registered service mark of Pybop LLC.