• Implemented outbound email strategy resulting in a 15% lead growth• Plan and manage media buying strategy to maximize return on investment and a lead growth of 55%• Develop and write all digital and print, internal and external marketing material and the communication plan for new product launch to increase global market share by 13%• Created standard work around campaigns and webinars to nurture customers through the buying cycle• Work with internal team to develop communication strategies and strengthen brand image• Develop commercialization strategy, including print, social, media, video and internal communications for targeted products• Present marketing plans at scheduled leadership meetings• Manage social platforms reaching a 50% lead growth in 2017• Analyze performance metrics to enhance programs for higher ROI• Collaborate with the web team to identify top key words for content creation to increase SEO rankings• Develop scripts to generate how-to and commercial videos for new and existing product lines• Responsible for training new team members• Participate in team kaizens and process improvement planning events

• Develop digital strategies for Latin American region to increase Fluke presence and maximize effectiveness of promotions, campaigns and new product introductions.• Manage 14 Latin American web sites to maximize corporate presence, lead generation and revenue, with 2014 results generating a 79% increase in leads. • Developed and implemented 2014 marketing promotions and campaigns to generate $100k in incremental revenue. • Present company marketing communication strategies at three annual distributor events.• Manage departmental budget of $100k.• Organize and lead a yearly marketing communication meeting for 14 countries.• Manage yearly off-site Americas sales and marketing meeting for 250+ associates within the US, Canada and South America, unifying the following year sales strategy.