Founder
Protocol Collective
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Shelly Smith Email & Phone Number
Founder
at
Protocol Collective
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 100%
Current company
Role
Founder
Location
Washington Dc-Baltimore Area, United States
Who is Shelly Smith? Overview
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Quick answer
Shelly Smith is listed as Founder at Protocol Collective, based in Washington Dc-Baltimore Area, United States. AeroLeads shows a matched LinkedIn profile for Shelly Smith.
Shelly Smith previously worked as Vice President Strategic Partnerships at Happyly and Apprenticeship and Workforce Development at Hcpss. Shelly Smith holds Bachelor Of Arts In Communications, Marketing And Communications from University Of Maryland.
Company email context
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Protocol Collective
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Profile bio
About Shelly Smith
I am an experienced leader in fundraising, business development, and marketing, with a strong focus on driving growth for mission-driven organizations. My expertise lies in developing strategic partnerships, managing large-scale fundraising campaigns, and advancing programs that create opportunities for underserved populations.In my current role, I develop business strategies, manage external partnerships, and create tools that connect students and employers through impactful apprenticeship programs. My work focuses on building inclusive opportunities, and ensuring all students have access to career-building experiences.Previously, I held leadership roles at organizations like Prison Fellowship Ministries (PFM) and EDGE. I managed multi-million-dollar marketing and fundraising campaigns, led go-to-market strategies, and positioned companies for growth and acquisition. I am passionate about creating innovative solutions that drive positive social impact.
Listed skills include Strategic Planning, Marketing, Business Development, Management, and 32 others.
Current workplace
Shelly Smith's current company
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9 roles · 19 years
Shelly Smith work experience
A career timeline built from the work history available for this profile.
Vice President Strategic Partnerships
Apprenticeship And Workforce Development
Hcpss
Vice President Strategic Partnerships
Vice President Of Development
Peritus Affinity Partners/Edge
Oct 2016 - Sep 2019
Director Of Development
Repositioned product capabilities, driving $5M in new sales pipeline and positioning EDGE for acquisition.Led product launches, sales enablement, and go-to-market strategy execution.Managed partner relationships and gathered customer insights to inform product development.
Aug 2015 - Oct 2016
Vp, Strategic Marketing & Development
Aug 2013 - Aug 2015
Senior Director, Strategic Marketing & Development
Pfm
Generated over $25M in annual revenue through direct marketing campaigns.Managed a donor database of 600,000+ and implemented audience segmentation and A/B testing.Directed a marketing budget of $12M, increasing new donor registrations by 34%.Developed partnerships with high-profile influencers, including the Miss America Organization and the NFL.Managed a team of 5 internal employees and managed 6 external marketing partners
2008 - 2014
~6 yrs
Marketing Manager*
Pfm Ashburn
*Roles Held Separately
2008 - 2009
~1 yr
1 education record
Shelly Smith education
-
University Of Maryland
FAQ
Frequently asked questions about Shelly Smith
Quick answers generated from the profile data available on this page.
What company does Shelly Smith work for?
Shelly Smith works for Protocol Collective.
What is Shelly Smith's role at Protocol Collective?
Shelly Smith is listed as Founder at Protocol Collective.
Where is Shelly Smith based?
Shelly Smith is based in Washington Dc-Baltimore Area, United States while working with Protocol Collective.
What companies has Shelly Smith worked for?
Shelly Smith has worked for Protocol Collective, Happyly, Hcpss, Peritus Affinity Partners/Edge, and Edge Workplace.
How can I contact Shelly Smith?
You can use AeroLeads to view verified contact signals for Shelly Smith at Protocol Collective, including work email, phone, and LinkedIn data when available.
What schools did Shelly Smith attend?
Shelly Smith holds Bachelor Of Arts In Communications, Marketing And Communications from University Of Maryland.
What skills is Shelly Smith known for?
Shelly Smith is listed with skills including Strategic Planning, Marketing, Business Development, Management, Strategy, Budgets, Marketing Strategy, and Proposal Writing.
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