Shelly Dahn, Cspo, Csm Email & Phone Number

Saint Paul, Mn, Us

Minneapolis, Minnesota, United States

St Paul, Minnesota, United States

Minneapolis

Minneapolis Minnesota

Provided content strategy, information architecture recommendations, and prototypes following user experience best practices, including Lean UX principles. Created pattern libraries and style guides in alignment with Agile teams.

Minneapolis

Designed user interfaces for credit card services. Teamed with business analysts and business owners to identify and interpret requirements; and to write user stories, and acceptance tests in an Agile Scrum environment. Created wireframes, style guides, pattern library elements, and user flows. Assisted in User Acceptance and Quality Assurance testing.

Minnetonka, Mn

Collaborated with business analysts, stakeholders, and development teams on consumer portals, healthcare CRM and electronic records applications, and related insurance industry software. Worked on accessibility initiatives to bring portals into 508 compliance; tested and revised content to make compliant with healthcare literacy standards per the ACA; redesigned affiliate sites to meet evolving brand standards and design patterns; and assisted on pattern libraries and brand standard projects. Conducted user research including conducting user interviews; designing and running qualitative and quantitative usability tests; and ethnographic analysis. Designed usability tests, drafted test scripts, and performed test moderation. Communicated research findings to design teams and stakeholders.

Developed web content, user-centered interfaces, and managed process consistent with communications strategy and clients’ brand and mission. Created sitemaps, wireframes, and prototypes following user experience best practices. Managed projects with internal and external resources. Clients included Deluxe Corporation, BI Worldwide, Plato Learning, and US Bank.

Minneapolis, Mn

Designed and edited print, web, and video communications for internal and external audiences.

Took web and print projects from pitch to final execution - scoped work, wrote bids, and produced final deliverables. Introduced UX-driven project processes. Defined marketing and content strategy, optimized content for SEO and web best practices. Designed web UI and print collateral projects.

Played an instrumental role in implementing rebranding initiatives. Designed identity and collateral materials including, ad campaigns, annual reports, environmental graphics and billboards to support national and regional programming and stations. Coordinated and directed photo shoots for ads, events and PR portraits.

Designed websites, user interfaces and print collateral materials for clients including Wilsons Leather, Wells Fargo, D’Amico and Partners, Medtronic, 3M, Rapp-Collins and Deluxe.

Designed and maintained web interfaces. Created and maintained a graphics and html design style guide which ensured design and function integrity on large, dynamic sites. Managed electronic assets.

B.S., Design/Visual Communication

Certificate, Project Management

PMI certified program.