Shelly Dominguez Lieder (She/Her/Ella) Email and Phone Number
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VP Marketing Director with a comprehensive background crafting and delivering strategic communications programs in both client-side and agency-side roles. Rapidly fosters positive and productive relationships with clients, executive leadership and key stakeholders while translating objectives into campaigns that drive brand awareness and market penetration. Skilled at steering teams in the creation of dynamic marketing strategies. Accomplished in collaborating with internal teams to analyze sales and market trends that uncover customer insights. Develop efficient and targeted marketing campaigns, leading to bottom-line results in profitability and revenue gains. Focuses on strengthening client relationships, building trust, leading teams and securing organic growth projects.• Designs and drives high-impact, cost-efficient initiatives that increase revenues, profitability, and market share. • Visionary leader and creative thinker attuned and responsive to customer feedback, skilled in complex project development, direction, and execution, and driven by stakeholder bottom-line success. • Leads innovative marketing and communications projects to propel company and brand images.• Recognized for ability to recruit, train and develop high-performance teams, fostering a work environment and culture that inspires creativity, innovation and productivity in delivering the highest results.
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Chief Operating OfficerEtched Communication Oct 2023 - PresentHouston, Texas, Us
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Vp, Group Account DirectorTen35 May 2019 - Sep 2023Chicago, Il, Us -
Marketing Program ManagerMitsubishi Logisnext Americas Inc. Oct 2017 - May 2019Houston, Texas, UsI was the Senior Marketing Communication Specialist for Mitsubishi Caterpillar Forklift America Inc. (MCFA), a leading manufacturer of forklifts in the United States, Mexico, Canada and Latin America. The company manufactures and distributes three distinct brands – Mitsubishi forklift trucks, Cat® lift trucks and Jungheinrich® warehouse products – from its headquarters in Houston, Texas. Featuring the industry’s most extensive dealer network in North, Central and South America, the company provides customers with quality products ranging from internal combustion forklifts to electric warehouse products. -
Senior Account DirectorTen35 Sep 2014 - Sep 2017Chicago, Il, UsSenior Account DirectorCommonground-MGS/TEN352014 – 2017Here, I play a key leadership role, steering development and implementation of branding and business development strategies for key clients across a broad spectrum of industries. I oversee annual P&L for the new Houston Office, successfully meeting and surpassing profitability goals and targets. I report directly to the Chief Executive Officer and ensure Houston Office strategy aligned with corporate vision.✔ Successfully led the launch of new Houston office including recruitment, training and development of staff, along with the development and implementation of policies and procedures.✔ Drove rapid acquisition of new business, securing major accounts across Alcoholic Beverages, Quick Service Restaurants, Public Service Agencies and Educational Institutions.✔ Led the development of a creative multicultural approach to Miller Lite and Coors Lite branding and messaging.✔ Captured a key new account with Metro and steered the creation of a multi-channel program to enhance ridership on the Green Line in the East End district.✔ Worked with Frenchy’s Chicken and franchisees to build a robust and comprehensive strategy that included development of brand strategy, social media/digital initiatives, and PR campaigns.✔ Received the 2017 PRSA Houston Excalibur Silver Award for reputation and brand management.✔ Steered digital case study of El Rey Network program, creating a repositioning strategy to establish El Rey Digital as the destination for relentless creativity.
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Account Director (Temporary Contract Role)Chi&Partners Mar 2014 - Aug 2014Account DirectorCHI & Partners2014In this position, I delivered astute leadership managing the quality of agency output and drove the development of strong strategic partnerships with Direct Energy, nurturing positive and productive relationships with executive leadership. I also steered the development of a proactive, empowered internal team culture, building teams that delivered above expectations. Inspired the establishment of marketing communication plans in collaboration with account team and senior client stakeholders to ensure buy-in and compliance.✔ Efficiently managed a $3M budget, staffing and time reports to optimize profitability while ensuring high quality.
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Group Account DirectorLopez Negrete Communications May 2008 - Nov 2013Houston, Texas, UsGroup Account DirectorLopez Negrete Communications2008 – 2013 In this role, I successfully led brand stewardship and financial growth of multiple accounts, along with driving exemplary levels of quality and performance across agency services. I secured multiple new business opportunities as member of pitch teams. I also built a strong reputation amongst clients as a trusted advisor by delivering strategies, solutions and results that place the client first. I managed a team of up to 6 direct reports and indirectly managed other channels such as Creative and Digital teams.✔ Successfully led Hispanic strategy and implementation of integrated marketing campaigns for Samsung Telecommunications America, including the first ever Hispanic campaign.✔ Secured new growth opportunities with Samsung Account within the first quarter of partnership, and led execution of a new business presentation to capture the largest account win of the year.✔ Steered team in the development of MillerCoors’ strategy, amplifying cultural relevance and creative platforms for the US Hispanic Market.✔ Succeeded in increasing SOW on MillerCoors’ account by 35% in out-of-scope billings.✔ Received Crystal and AFF awards in recognition. -
Account DirectorEn Vivo- Hispanic Experiential Marketing Agency Apr 2006 - May 2008Account Director Directed experiential initiatives within the Cultura and Omnicom agency channels. Oversaw all aspects of approved event and market staff programs. Managed account billings exceeding $1.3M. Launched PR efforts and cultivated relationships with media partners.• Lowes Home Improvement• Mars, M&M’s • Johnson & Johnson, Concerta• Kimberly Clark, Huggies
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Marketing ServicesThe Gambrinus Company Apr 1998 - Apr 2006San Antonio, Tx, UsLiaised between sales and marketing teams that executed strategic decisions in promotional planning and implementation for the Modelo, Shiner, Moosehead, and Bridgeport brands. Instrumental in launching multicultural marketing programs for the Corona Extra and Corona Light brands. Led the Corona Extra Jimmy Buffet Sponsorship for the Eastern territory through executing retailer incentives and programs. Utilized saved funds in portfolio brand programs resulting in new revenue.• Catapulted the Corona Extra and Corona Light brands to the #1 spot, surpassing Heineken.• Increased distributor participation by 30% with the creation of on-premise party guides and kits.• Developed and implemented new mass display program that provided over 50% savings on a $1.2M budget with programs.• Ensured the quality production and timely distribution of over $3M in promotional merchandise.• Coordinated company-wide transition to utilizing online marketing resources providing time and cost saving efficiencies.• Managed and fostered relationships with 5+ advertising agencies and 30+ vendors. -
Marketing CoordinatorIq Products Company Jun 1996 - Apr 1998Organized all aspects of new product creations including package design, product formulations, and launching kits. Conducted market research and competitive market analysis. Designed and fulfilled sell-in kits for sales teams and broker network. Formulated, provided copy, and produced product sell sheets. Managed exhibitions for all industry trade shows. Developed content for and published press releases for trade publications.
Shelly Dominguez Lieder (She/Her/Ella) Skills
Shelly Dominguez Lieder (She/Her/Ella) Education Details
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The University Of Texas At San AntonioMarketing
Frequently Asked Questions about Shelly Dominguez Lieder (She/Her/Ella)
What company does Shelly Dominguez Lieder (She/Her/Ella) work for?
Shelly Dominguez Lieder (She/Her/Ella) works for Etched Communication
What is Shelly Dominguez Lieder (She/Her/Ella)'s role at the current company?
Shelly Dominguez Lieder (She/Her/Ella)'s current role is Chief Operating Officer at Etched Communications.
What is Shelly Dominguez Lieder (She/Her/Ella)'s email address?
Shelly Dominguez Lieder (She/Her/Ella)'s email address is sh****@****omm.com
What is Shelly Dominguez Lieder (She/Her/Ella)'s direct phone number?
Shelly Dominguez Lieder (She/Her/Ella)'s direct phone number is (616) 647*****
What schools did Shelly Dominguez Lieder (She/Her/Ella) attend?
Shelly Dominguez Lieder (She/Her/Ella) attended The University Of Texas At San Antonio.
What are some of Shelly Dominguez Lieder (She/Her/Ella)'s interests?
Shelly Dominguez Lieder (She/Her/Ella) has interest in Children.
What skills is Shelly Dominguez Lieder (She/Her/Ella) known for?
Shelly Dominguez Lieder (She/Her/Ella) has skills like Integrated Marketing, Marketing, Advertising, Creative Strategy, Marketing Strategy, Digital Marketing, Interactive Marketing, Brand Management, Multicultural Marketing, Cross Functional Team Leadership, Digital Strategy, Marketing Communications.
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