Shelly Driscoll Email and Phone Number

LiFT Creative Studios is a San Diego, California based, full-service design agency founded by Steve and Shelly Driscoll. Specializing in B2B, B2C, healthcare, sporting goods and the building industry, LiFT offers a broad scope of design services to meet your marketing needs including:# Eye-catching design # Innovative print design and services # Stunning web site design with depth and innovation # Powerful imagery in original photography # Impactful communication of your identity and message At LiFT, our capacity to see and do is unlimited. Superior quality, painstaking attention to detail. We pride ourselves on our ability to listen and truly understand the needs and expectations of our clients. We strive to not only meet those needs but to continually exceed them. In a marketplace that moves at warp speed, LiFT stands ready to develop and articulate your identity.▪ Marketing ▪ Advertising ▪ Social Media and Public Relations services ▪ Trade Show/Annual Meeting activities ▪ Product launches ▪ Research ▪ Branding ▪ Sales collateralImpressions Matter LiFT Makes You Look Best!

Global market leader for distal extremities division of Tornier reporting directly to VP with three direct reports responsible for 36 products in 4 markets. Created and built distal extremity brand and market (communication) focused programs to impact sales; meeting and exceeding targeted goals and objectives.Driven to achieve for the company, began in sales administration for Nexa Orthopedics (purchased by Tornier in 2007) rapidly promoted to International Market Manager before final promotion to Group Manager of Global Markets. * Formulated, directed and coordinated winning marketing programs, activities and policies to promote products and services, working with a geographically, global dispersed team. * Identified, developed, and evaluated marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.* Developed effective advertising plan adjusting placements based on market changes. * Executed on successful promotional programs in conjunction with VP of sales, launch and manage all aspects of program including, advertising, hype, progress reports, ROI tracking and mentoring sales personnel where necessary.* Pivotal team leader on several product launches ensuring effective training, sales tools, sample materials and communication program developed to successfully introduce product to market. * Produced impactful special events, annual scientific meetings, workshops and labs incorporating brand strategy: worked closely with key surgeon faculty, developers, advertisers, and product managers, to market products and services. * Advised business and other groups on local, national, and international factors affecting the buying and selling of products and services. * Developed effective intranet website driving website traffic growth, instituted communications program extended to internal staff, the outside sales team, customers and key opinion surgeon leaders.

Liaison between International and US markets effectively globalizing team and resulting in promotion to global market group manager within one year.• Working with cross functional teams in multiple global locations, facilitated CE mark approval within 30 days for new product introduction leading global team to successfully launch product in the EAP market. • Effectively built relationships gaining trust with European team establishing brand recognition in 8 countries and launching 6 products one year ahead of schedule and increasing sales by over 60%.• Developed marketing strategy for advanced biomaterials products successfully demonstrating strong market need in EAP.• Liaison between US and European surgeons for global medical education courses organizing successful travel meeting and exceeding course objectives.• Created and executed programs motivating European and US distal extremities teams to work globally, collaborate on projects and streamline marketing and development processes. • Worked closely with EU product managers and global supply chain to improve forecasting resulting in improved efficiency, improved product availability and reduced shipping costs by 60%.

Global field sales ambassador responsible for analyzing trends, resolving issues and communicating results to internal department; cultivated sales and developed Nexa Orthopedics into a leader in the orthopedics extremity market. Company purchased by Tornier, Inc. in February 2007.• Integral team member responsible for increased domestic sales 72% in 2006 over prior year and 94% in Q1 2007 over prior year.• Leader in successful integration of Tornier distribution channels ensuring vital communication to field with minimal disruption of sales - 65% change in sales force while increasing sales 94% in Q1 2007.• Key contributor in rebuilding of distributor network with 23 distributor changes in 10 months; resulting in a 65% increase of sales representation to over 200 people. • Orchestrated comanies first Orthopedic Foot and Ankle Symposium with 9 prominent foot and ankle surgeons delivering 45 presentations. Managed all aspects of successful event earning an award of excellence.

Key member of Corporate Communications/Investor Relations team for Titan, a publicly traded defense contractor with 12,000 employees and revenues of $2.4B. Acquired by L-3 Communications in 2005.• Effectively coordinated and supported three Analyst/Investor Day meetings. June 2003 – The first ever event for Titan was a great success with 120 institutional investors and analysts in attendance in New York City resulting in a 40% increase in stock.• Facilitated public press releases maintaining SOX compliance working closely with cross functional departments and teams. Responsible for internal and external distribution to shareholders and employees.• Organized and compiled website content and provided testing, resulting in improved website design and user friendly interface for corporate intranet and external website. • Coordinated and managed corporate apparel program and online store. Program included logo approval, item selection, headquarters store and merchandising lobby display. Supported multiple divisions and conferences with promotional item needs while saving money enabling “just in time” inventory with minimal back orders and timely deliveries boosting employee morale and corporate pride.• Managed employee event calendar consisting of over 16 events per year for 2,000 local employees: Budget planning, marketing and communication with 18 event reps in 15 local facilities; successfully increased attendance, stayed within budget while executing exceptional events.• Supported multiple Board of Director, Annual Shareholder, and Senior Management meetings. Facilitated logistics, presentations and led planning meetings balancing budgets and providing accurate feedback for planning future meetings • Organized Corporate Awards Ceremonies and employee and community service events. Worked closely with CEO to approve invitations, awards and gifts ensuring winning events resulting in program leader award.