Shelly Moore Email & Phone Number

Pittsburgh, Pa, Us

Pittsburgh, Pennsylvania, United States

-Act as the G-III representative within retail accounts (currently Macy’s, previously also Bloomingdales, Lord & Taylor, Bon-Ton, Dillard’s) in five doors-Set new deliveries and enhance existing floor presentations for six brands across multiple divisions (Sportswear, Active, Jeans, Dresses, Suits, Swim and Outerwear)-Utilize account ZOG’s/standards as well as G-III product knowledge to effectively merchandise floor presentations based on individual door trends as well as national trends-Create and execute floor sets that drive business and elevate the brands (my pictures are used weekly as examples to send to our team of 100+ merchandisers across the country)-Analyze business weekly to adjust floors between new deliveries-Update and style mannequins within each floor to fit the brand aesthetic as well as current trends-Maintain relationships with key players in each store to ensure G-III brands are in the best floor space, markdowns are executed and sales are appropriately signed-Communicate all business needs regularly to Account Executives and upper management via daily recaps-Current region coverage consists of Pittsburgh, have also covered Philadelphia and Cleveland during my tenure

New York, New York, United States

-Acted as the Calvin Klein representative through driving sales in Macy’s Herald Square (flagship location)-Merchandised and directed visual presentation for all Calvin Klein divisions (Sportswear, Dresses, Suits, Performance and Outerwear)-Identified and recommended merchandise assortment opportunities and deficiencies through weekly business analysis-Developed and maintained relationships in store and with the Macy’s buying/planning office -Coached, developed and motivated Sales Associates to continuously improve selling capabilities using product knowledge and weekly selling analysis -Compiled weekly recaps of each division’s business and presentation changes to G-III -Participated seasonally in Macy’s prototype to set floors for company directives-Created in store product knowledge seminars for store employees-Implemented creative solutions to non-performing businesses (created selling contests, reflowed/adjusted floors, recommended slow sellers to be marked down to the buying office)-Adjusted presentations and changed mannequins on a weekly basis to reflect selling trends

New York, New York, United States

-Assisted customers through the use of product knowledge and current trends-Set floors with newly receipted stock

New York, New York, United States

-Assisted the Vice President of Public Relations in the daily management of the department-Drafted press releases to introduce new productions, corporate announcements and pitched news stories to national press-Managed company lists (press contacts, credits, release dates, production information) and company press kit-Worked closely with talent to coordinate travel, publicity tours and photography approvals

Philadelphia, Pennsylvania, United States

-Assisted on daily management of Focus Features/Rogue Pictures accounts in Philadelphia and Pittsburgh-Researched target audiences for advance screening and promotional giveaways-Pitched interviews to university press -Composed preliminary and final project development reports for Focus Features/Rogue Pictures -Aided publicists for national press tours in Philadelphia -Planned and executed major promotional events with local businesses, organizations and universities-Represented clients during screenings for local press and patrons-Composed tear sheets -Distributed press materials and promotional items to print, radio and television journalists-Participated in morning radio press drops-Organized contests and prize giveaways

Coached and motivated sales associates on excellent customer service, planned and executed team meetings for management and sales associates, provided resolutions for customer service issues.

Bachelor, Communications

Activities and Societies: Public Relations Student Society of America

Education record