Shelly Wesemann Email & Phone Number

Chicago, Illinois, United States

• Forecast, develop, and manage a $11.5M membership department budget.
• Devised comprehensive revenue optimization plans, encompassing membership campaigns, sponsorship deals, print and digital advertising, and webinars.
• Implemented, tracked, and evaluated marketing strategies for existing members and made changes resulting in increased member retention and satisfaction.
• Responsible for sales, contracting, deliverables, and coordination of sponsorships and tabletops at events.
• Manage the full advertising sales process for two publications, and multiple digital publications.
• Committee liaison for multiple committees including Membership Council, Associate Supplier and Service Members, Membership DEI, Professional Member Committee, Women in Precast, and the Workforce Development Committee.

Chicago, Illinois, United States

• Plan the agenda and lead weekly committee meetings and monthly virtual events.
• Collaborate ways to raise awareness of Familial ALS and support and advocate for potential and actual ALS gene holders and their families.
• Conduct outreach to physicians for speaking engagements that support our mission.
• Served as a moderator and panelist for a conference on genetic discrimination.

United States

Rosemont, IL

• Provided strategic recommendations on future initiatives, identifying trends and opportunities for outreach.
• Forecasted and managed a $1.5M membership department budget.
• Conducted multi-faceted marketing campaigns to engage and qualify prospective members.
• Implemented, tracked, and evaluated marketing strategies that supported recruitment of new members and retention of existing members.
• Managed membership survey process, evaluated member satisfaction, and monitored membership KPIs.
• Oversaw and implemented multiple programs in collaboration with grant management team.

Chicago, Illinois

• Directed operations and long-term strategic planning of membership and customer service division with full P&L responsibility.
• Forecasted key performance indicators, payroll and sales; administered a $6.6M membership budget.
• Partnered with the marketing team to drive regular web, social media, e-blast, and print communications.
• Led, executed tactics, and assigned tasks to staff that address the needs of prospects and current members to meet sales goals, engage members, and maximize retention.
• Committee liaison, coordinating agendas, committee meetings, and guidance in the implementation of agreed upon committee initiatives.
• Conducted presentations at U.S. chapters to promote organization and program awareness.

Chicago

• Led and executed tactics to address the needs of prospects and current members in an effort to meet sales goals, engage members, and maximize retention.
• Managed the center marketing plan and drove frequent/regular web, social media, grassroots and community communications.
• Performed as SalesAbility lead trainer for the YMCA of Metro Chicago.
• Responsible for creating and managing a $2.6 million department budget.
• Managed, hired, and trained a 24 person team.

• Led sales, marketing, budgeting, and member satisfaction at a 420 member private club.
• Increased sales and improved brand awareness by producing new marketing materials, including a 6,000 piece direct mail campaign and a new marketing brochure.
• Exhibited strong communication and engagement skills with executive level individuals; acting as the Club liaison with governance, existing members and prospective members.
• Editor, copywriter and designer for website maintenance and the monthly newsletter.

• Led the membership department using an aggressive, on-going sales drive in a non-profit 501(c)7 environment, successfully increasing the resident membership by twice the quota set by Club governance.
• Administrator for continual maintenance and content of the Club’s website.
• Copywriter for articles in the monthly newsletter and e-marketing.
• Worked closely with volunteers in club governance; recruiting for governance positions, preparing agendas, overseeing committee meetings and helping to implement agreed upon committee initiatives.

Handled room sales and event planning for corporate, association, SMERF and city-wide convention markets.

Bs, Marketing Communications

Business Communications, Art Design