Shelly Gera Email & Phone Number

Strategy & change management professional with 11 years of experience in building & transforming fashion brandsI am passionate about:> Collaborating with unique & ambitious brands > Building exciting business strategy with focus on profitability and sustainable growth> Portfolio review, optimization & planning > Creative & communication strategy> Identifying & leveraging unique market trends & customer insights for business growth> Customer loyalty managementI am an IIM-Ahmedabad graduate 2009-11. I spent initial 3 years of my career leading Shrujan- a social enterprise working for 11000+ women artisans in 110 villages and for research & preservation of heritage craft of Gujarat, India.In Tata Trent, I was leading Strategy function while directly working with leadership team, to deliver strategic board presentations.I was awarded for delivering ambitious strategic plans, which led to 2.5x growth in the company’s market cap within 4 years, while delivering robust profitability. My function was also rated the 2nd best function under Tata Business Excellence Model for 2 years in a row for defined and lean processes.In my role with Splash, Landmark Group as Head of Communication & Experience Strategy, I was leading creative, marketing & experience design functions with a team size of 26.I delivered a refreshed brand positioning, with a shift in business focus from discounting to product, quality & trends leading to improvement in margins.I have also led the brand to achieve the most admired brand campaign of the year and the most admired fashion retailer of the year in Retail ME awards 2021.Let’s connect!I am excited to collaborate with fashion & artisanal brands looking for services to design differentiated business strategy for growth, profitability and sustainability.E-mail : snpgera@gmail.com