Designing and building affordable, mixed income, intentional community housing at scale to heal our broken world, fix our dysfunctional systems, and bring back a true sense of belonging.

TailscaleBeta BoomHerdAdvisor for new and small businesses looking to build better companies from the ground up. Focusing on building the right products, for the right people, and the right environments to support employees wholeheartedly.

Not currently open to investments.

$7M+ in year 1 savings, projected $16M year 2 savings. 90% CSAT, reduced CS call rate by 12%, and call length by 15%Customer Champion Award: “Shelly is a dedicated, passionate PM and iswilling to do the work and put in the time to do what’s right for our customers. It’s an honor and apleasure working with her!”

• Responsible for the overall Product and User Experience Vision for the company, leading a team of up to 10 designers.• Identify, Evangelize, Drive – Identify the right vision for the company. Evangelize the idea, get everyone excited about it. Drive it to successful completion.• First UX Designer and co-first female to become a Principal Engineer.• Leading member of the Solutions Architecture team.• In charge of international partner relationships with respect to the user experience. Assisting TiVo sales to new partners and ensuring consistency with common codebase while still allowing a degree of unique customization.• Redesigned the TiVo user experience from scratch to critical acclaim:▫︎ Based on the new user experience, TiVo has signed 10+ new deals with cable and satelliteoperators, representing over 10MM subscribers.▫︎ Virgin Media has signed on over 220k TiVo subscribers since launch. Virgin’s net promoter scoreis much higher than their legacy product for their TiVo customers, who are twice as likely torecommend Virgin Media to their friends.▫︎ RCN reports higher customer satisfaction (NPS 7-11 points higher), significantly lower churn, andhigher VOD usage with the TiVo user experience.▫︎ “It is new, it really looks amazing, but at the same time, it feels very TiVo. That’s really nice.” –Mark Wilson, Gizmodo▫︎ “In fact, using and navigating TiVo is a little like playing with an iPhone or checking Gmail – the actis simply a pleasure. Other DVRs are frustrating and clunky, TiVo is elegant and smart.” –RobertCapps, Wired Magazine• Worked directly with engineering, providing architecture leadership to design and solve for complex issues, including leading the effort for the TiVo Whole-Home Experience.• Worked hand-in-hand with the Consumer Design Team on industrial design of new products, including the TiVo Slide Remote.

• Specific Impulse: Information Architect and UI consultant for website and database projects• Global Classroom Connection: developed online interaction arena for classrooms around the world, focusing on ease of user for novice and multilingual users• Build-A-Bid: lead UI consultant, ensuring a highly usable and familiar interface environment to combat barriers to adoption from a traditionally “non-tech” industry• Partnering the Possible: analyzed usability aspects of Smartcards and brainstorming solutions• House of Floors: developed and completed organizational structure and workflows from bid request to final walkthrough