Shelly Nelson Email & Phone Number

Greater Minneapolis-St. Paul Area

Lead all financial, human resource, sales and marketing, customer service and inventory activities for growing ecommerce distributor of Everything DiSC, Five Behaviors, PXT Select and other training products for Wiley.Drove 20+% year-over-year growth for five consecutive yearsLaunched updated flagship website that increased visitor traffic and sales by 19% by enhancing UX design, adding valuable content, and improving the customer experience. Launched a new ecommerce business providing hiring information and assessment sales targeting recruitment and talent acquisition, professional development, leadership talent management, and employee engagement.Developed growth strategies for SEO, social media and marketing activities.Consistently creating new initiatives to drive business expansion, grow customer acquisition, and enhance customer retention for customers in the U.S. and Canada.

Greater Minneapolis-St. Paul Area

• Member of executive team developing company strategic plans • Led Sales, Marketing, Customer and Technical Support teams for global OEM parts distribution business to improved customer satisfaction and sales growth.• Directed market research, design and development of B2B/B2C ecommerce website to increased brand awareness, enhance user experience and to drive sales to heavy equipment owners. • Developed marketing materials for U.S. and International customers to enhance professional image and market awareness of product lines• Reorganized departments to maximize talent and build effective teams. • Identified, redesigned and implemented new procedures and technology to streamline processes and improve efficiency

• Member of executive team developing company strategic global growth plans • Oversaw execution of field customer support for mid-size design and manufacturing company • Led highly-skilled teams in service and sales support call and custom project management centers.• Managed multi-million dollar department budgets • Enhanced customer service by improving response time by 14% and reducing abandon rate • Oversaw implementation of SAP and SharePoint technology enhancements internally and with the international dealer network• Instituted process improvement initiative for custom project management teams that resulted in the ability to handle 25% more projects with 15% fewer staff members • Drove development of tools and training programs for call center personnel to improve product knowledge and service skills.

• Developed new products and marketing strategies to drive sales and improve retention of digital information subscriptions that generated over $8M in new sales• Implemented pricing strategies to drive revenue while managing cost• Managed P&L and product lifecycles for products generating $22M• Headed team that transformed basic internet search product to user-friendly click-through product to gain market share in new industry segment• Conducted market research with customers across industries resulting in more targeted products• Developed business-to-business product marketing campaigns focused on the financial services, insurance, healthcare, pharmaceuticals and telecommunications industries

• Directed development and launch of hardware/software security and home automation systems • Oversaw product marketing strategy, marketing communications, and dealer sales training development activities.• Managed Customer Service and Technical Support call centers, Inside Sales, and Account Management teams serving an international dealer network• Strategic account management of $40M key customer developing OEM wireless security products

• Managed 35 Customer Service Supervisors in daily operations of launching 200 flights• Instituted passenger processing program that reduced departure delays by 28%• Initiated team development tool for supervisors that increased flight launch cohesiveness

• Planned the operation and flew aircraft aerial refueling missions• Conducted international multi-ship aerial refueling in support of U.S. President• Instructed other aviators on use of avionics and safety equipment