Lead all marketing initiatives for an established importer and distributor of ingredients and finished dessert products for the pastry and baking industry, resulting in sales growth of over 20% a year over my tenure. Manage marketing and design team, sample coordinator and freelance teamResponsible for branding, PR, media relations, digital marketing, web content, product launches, product information, advertising, sales collateral Manage and Lead eCommerce project and marketing inititatives. Analyze data and translate into consumer insight. Plan and execute promotional plans, digital coupons, email campaigns and ongoing consumer programs. Manage our paid marketing and social channel marketing.Plan, organize, execute and manage events including trade shows, brand demonstrations and customer and partner events. Manage the ifiGOURMET and Marque Foods corporate websites, SEO Strategy and online presence.Responsible for art directing, story boarding and message development for creative design work for various online and offline ads, signage and marketing materials.Develop content calendars in various market segments to continue to grow traffic, conversion and sales.