Shelly A. Email & Phone Number

El Paso, Texas, United States

Product Design & Illustration: Designed and illustrated a diverse range of products, with a specialization in graphic design and polymer clay creations. Consistently maintained high standards of quality, leading to a strong track record of repeat customers and 5-star reviews.E-Commerce Management: Effectively managed an online shop with a strategic focus on branding, user experience, and customer engagement. Enhanced the e-commerce platform to optimize user interaction and drive customer satisfaction.Brand & Web Optimization: Cultivated and maintained a unique brand identity through a well-designed website. Regularly optimized the user interface to strengthen brand presence and improve user experience.Customer Feedback Integration: Implemented a robust feedback loop using customer surveys and reviews to inform product development, ensuring alignment with customer needs and reinforcing brand loyalty.

Currently, Online Blog/Website, And Online Sales.

Branding & UX Design: Led branding and logo design initiatives, incorporating UX design principles to optimize user interaction and satisfaction.Business Operations Management: Managed comprehensive business operations, including marketing, bookkeeping, ordering, and content creation, ensuring seamless day-to-day functionality and strategic growth.Brand Consistency: Ensured a cohesive and impactful brand presence across all platforms, contributing to a strong and recognizable brand identity.

Hudson, Ohio

Studio Management & Design: Operated a successful, award-winning brick-and-mortar studio specializing in fiber arts and graphic design. Developed a unique brand identity and created innovative designs that received significant recognition in art show circuits.Marketing & Digital Presence: Designed compelling marketing materials, website interfaces, and social media content that effectively communicated the studio’s brand and attracted a diverse clientele.Educational Programs: Designed and conducted classes and workshops tailored to a range of audiences, enhancing community engagement and fostering a creative, inclusive environment.Prototype Development: Created and implemented unique artist-centered prototype patterns, optimizing usability and enhancing the overall user experience.

Master Of Science - Ms, User Experience Design, 4.0

Activities and Societies: NSLS, Alpha Sigma Lambda Honor Society, AIGA and UXPAFundamentals in user-centered design, information.

Bachelor Of Arts - Ba, Graphic Design, With Web Concentration, 4.0

Activities and Societies: NSLS, Alpha Sigma Lambda Honor Society, AIGA memberFundamentals of design, principles of visual communication.

Associate'S Degree, Graphic Design & Illustration, 4.0

A mixture of traditional art methods mixed with computer graphic design. Courses included printmaking, animation, typography, periodical.

Education record