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Shelly Hayden Email & Phone Number
Director of Marketing
at
UPSIDE Foods
1 work email found
@upsidefoods.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Director of Marketing
Location
San Francisco, California, United States
Company size
Who is Shelly Hayden? Overview
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Quick answer
Shelly Hayden is listed as Director of Marketing at UPSIDE Foods, a company with 226 employees, based in San Francisco, California, United States. AeroLeads shows a work email signal at upsidefoods.com and a matched LinkedIn profile for Shelly Hayden.
Shelly Hayden previously worked as Associate Director, Marketing at Upside Foods and Senior Brand Manager at Upside Foods. Shelly Hayden holds Master Of Business Administration (M.B.A.), Marketing Management, Statistics & Econometrics, Entrepreneurship from The University Of Chicago Booth School Of Business.
Company email context
Email format at UPSIDE Foods
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{first_initial}{last}@upsidefoods.com
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AeroLeads found 1 current-domain work email signal for Shelly Hayden. Compare company email patterns before reaching out.
Profile bio
About Shelly Hayden
Consumer-obsessed brand builder dedicated to leveraging brand and innovation strategy experience in combination with Chicago Booth MBA to bridge the gap between foundational business planning and integrated innovation and communications planning. Skilled in innovation strategy, strategic marketing management, campaign development, media planning, sales design and support, revenue growth management, consumer promotions, brand identity development, product launches, website creation, project management, omnichannel marketing strategy and execution, environmental design.
Listed skills include Press Releases, Social Media, Integrated Marketing, Blogging, and 36 others.
Current workplace
Shelly Hayden's current company
Company context helps verify the profile and gives searchers a useful next step.
Upside Foods
13 roles
Shelly Hayden work experience
A career timeline built from the work history available for this profile.
Associate Director, Marketing
Current
Mar 2024 - Present
Senior Brand Manager
Sep 2022 - Mar 2024
Brand Marketing Manager
Nov 2021 - Aug 2022
Brand Manager | Heinz
Oversees brand communications and innovation pipeline for Heinz Masterbrand, with a particular emphasis on the Heinz Ketchup portfolio. Spearheads external advertising, media, and social agency relationships to brief, refine, and execute annual campaigns and ongoing cadence of activations. Partners with 10+ internal cross-functional departments to.
Jun 2020 - Oct 2021
Senior Associate Brand Manager - Brand Build
Drives growth of Heinz Ketchup via strategic whitespace innovation, advertising, and public relations. I develop consumer-centric innovation strategies to inform product and packaging innovation pipeline and partner with cross-functionals in R&D, legal, regulatory, operations, and supply chain to commercialize the ideas. I helped steer landmark research.
Nov 2017 - Jun 2020
Marketing Consultant
Ifnotnow Creative Marketing
Served as strategic lead and primary client contact across industries for both B2C and B2B clients. Conducted primary and secondary research, developed strategic marketing plans, and oversaw project execution to deliver robust programs including product launches, sales force tools, social media promotions, retail displays, and video production.
Sep 2016 - Oct 2017
Senior Account Executive
Oversaw strategic relationship and daily management for ConAgra Foods’ largest brand, Marie Callender’s, as well as Peter Pan Peanut Butter. Developed and executed robust annual consumer incentive plan. Analyzed data to identify opportunities for brand growth within legacy programs and regularly presented recommendations to client’s senior brand team and.
Sep 2014 - Sep 2016
Account Executive
As part of agency’s New Business/Incubator team, managed projects across multiple growth accounts and brought online new clients by developing scopes of work, estimates, timelines, and resource plans. Range of industries included luxury commercial real estate, gaming electronics, QSR, higher education, financial services, and alcoholic beverages.
Jun 2013 - Aug 2014
Assistant Account Executive
Managed all communications within the retail environment for national wireless carrier, including ongoing rotational promotional signage strategy and execution. Supported new product and program launches via fixture design and development of supporting offline marketing materials.
Apr 2012 - May 2013
Independent Contract Copywriter
Wrote website content, blogs, press releases, and articles on a piece-by-piece basis for a variety of customers including large corporations, start-ups, law firms, non-profits, and political organizations, among others.
May 2011 - Apr 2012
Communications And Marketing Associate
Survey Of The Health Of Wisconsin
Responsible for managing advertising and communications for the organization. Projects included the production of a public service announcement for radio and TV formats and a redesign of the organization's website. Handled press relations through press releases and follow-up calls. Worked to develop consistently branded outreach materials for both general.
Jun 2010 - Aug 2011
Promotions And Development Intern
Gathering On The Green
Worked closely with the Executive Director to organize and orchestrate the three day performing arts festival. Coordinated fund development by communicating with business, foundation, and individual donors. Efforts resulted in attendance increase of 11% over the previous year.
May 2009 - Aug 2009
3 education records
Shelly Hayden education
Master Of Business Administration (M.B.A.), Marketing Management, Statistics & Econometrics, Entrepreneurship
The University Of Chicago Booth School Of Business
Master Of Business Administration (Mba), Luxury Brand Management
Essec Business School
B.A., Strategic Communication, Communication Sciences & Rhetorical Studies
University Of Wisconsin-Madison
FAQ
Frequently asked questions about Shelly Hayden
Quick answers generated from the profile data available on this page.
What company does Shelly Hayden work for?
Shelly Hayden works for UPSIDE Foods.
What is Shelly Hayden's role at UPSIDE Foods?
Shelly Hayden is listed as Director of Marketing at UPSIDE Foods.
What is Shelly Hayden's email address?
AeroLeads has found 1 work email signal at @upsidefoods.com for Shelly Hayden at UPSIDE Foods.
Where is Shelly Hayden based?
Shelly Hayden is based in San Francisco, California, United States while working with UPSIDE Foods.
What companies has Shelly Hayden worked for?
Shelly Hayden has worked for Upside Foods, The Kraft Heinz Company, Ifnotnow Creative Marketing, Trisect, and Proprcopy.
How can I contact Shelly Hayden?
You can use AeroLeads to view verified contact signals for Shelly Hayden at UPSIDE Foods, including work email, phone, and LinkedIn data when available.
What schools did Shelly Hayden attend?
Shelly Hayden holds Master Of Business Administration (M.B.A.), Marketing Management, Statistics & Econometrics, Entrepreneurship from The University Of Chicago Booth School Of Business.
What skills is Shelly Hayden known for?
Shelly Hayden is listed with skills including Press Releases, Social Media, Integrated Marketing, Blogging, Strategic Communications, Marketing Communications, Social Media Marketing, and Marketing.
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