Shelly Otenbaker

Shelly Otenbaker Email and Phone Number

Communications and Marketing Expert | Helping Companies Build Business & Attract Talent | Making an Impact @ WayPoint Marketing Communications
Shelly Otenbaker's Location
Charlotte Metro, United States, United States
About Shelly Otenbaker

I have the experience, knowledge and determination to help companies implement strategic communications strategies focused on improving their business's bottom line and attracted and retain talent.Passionate about driving results, I take a strategic approach to partnering with clients to determine what differentiates them from the competitor, developing impactful messages and determining the right tools to deliver those messages to key audiences. Relationships are everything and I work to cultivating them and connecting people.With a diverse background in both B2B and B2C public relations - I have done it all in the manufacturing, transportation and technology industries - client counsel, media relations, key message and brand development, social media, crisis management, event management, marketing communications program development, writing and editing, message development and strategy, internal communications and advertising. WayPoint Marketing Communications helps small- to medium-sized businesses increase their opportunity to sell products and services. We take a strategic approach to understand your business's key challenges and work as your partner to determine the best course of action to achieve your business goals. Whether your focus is increased visibility, improved awareness or developing new business leads, and attracting and retaining talent. We are passionate about partnering with companies to have an impact.The WayPoint team is committed to the success of the company and its clients. We will work harder and smarter to do the right thing, which includes pushing back when an activity or initiative strays from our outlined goals. And, we are accountable – if we say we are going to do something, we not only do it to the best of our ability but when unexpected roadblocks are encountered, we don’t give up, we look for alternative paths that will deliver a similar result.In fact, WayPoint so committed to the defining words of our culture – trust, partnership, accountability – that we will not work with a company that doesn’t possess and value these.

Shelly Otenbaker's Current Company Details
WayPoint Marketing Communications

Waypoint Marketing Communications

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Communications and Marketing Expert | Helping Companies Build Business & Attract Talent | Making an Impact
Shelly Otenbaker Work Experience Details
  • Waypoint Marketing Communications
    President
    Waypoint Marketing Communications 2014 - Present
    Charlotte, North Carolina, Us
    As a trusted advisor, WayPoint Marketing Communications partners with small- to medium-sized companies to assist in reaching their organizations'​ goals through smart, well-thought-out marketing communications strategies.Develop and implement marketing communications strategies that improve visibility, increase awareness, drive engagement and talent acquisition.To learn more about how I can help your company meet its marketing communication goals contact me at shelly@waypointmc.com
  • Michigan Science Center
    Member Of The Board Of Directors
    Michigan Science Center Oct 2012 - Present
    Detroit, Mi, Us
    The Michigan Science Center inspires curious minds of all ages to discover, explore and appreciate science, technology, engineering and math (STEM) in a creative, dynamic learning environment.mi-sci.org
  • Eisbrenner Public Relations
    Senior Vice President
    Eisbrenner Public Relations 1996 - 2014
    Royal Oak, Michigan, Us
    Provide strategic public relations counsel to our B2B clients in automotive, high-tech, energy and healthcare industries as well as assist in new business and professional development for the agency.
  • Eisbrenner Public Relations
    Various
    Eisbrenner Public Relations 1996 - 2007
    Royal Oak, Michigan, Us
    If it has to do with public relations I have probably done it. Over the 10+ years at Eisbrenner Public Relations I have had an opportunity to see, touch and do nearly all aspects of marketing communications.

Shelly Otenbaker Skills

Public Relations Social Media Networking Strategic Media Relations Executive Visibility Marketing Communications

Shelly Otenbaker Education Details

  • Michigan State University - Eli Broad College Of Business
    Michigan State University - Eli Broad College Of Business
    Mba
  • Northern Michigan University
    Northern Michigan University
    Marketing

Frequently Asked Questions about Shelly Otenbaker

What company does Shelly Otenbaker work for?

Shelly Otenbaker works for Waypoint Marketing Communications

What is Shelly Otenbaker's role at the current company?

Shelly Otenbaker's current role is Communications and Marketing Expert | Helping Companies Build Business & Attract Talent | Making an Impact.

What is Shelly Otenbaker's email address?

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What is Shelly Otenbaker's direct phone number?

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What schools did Shelly Otenbaker attend?

Shelly Otenbaker attended Michigan State University - Eli Broad College Of Business, Northern Michigan University.

What are some of Shelly Otenbaker's interests?

Shelly Otenbaker has interest in My Dogs Barley And Dubbel, Running And Gardening, All Things News Related, Wakeboarding.

What skills is Shelly Otenbaker known for?

Shelly Otenbaker has skills like Public Relations, Social Media, Networking, Strategic Media Relations, Executive Visibility, Marketing Communications.

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