Shelly Ryder Email & Phone Number

Chapel Hill, NC, US

Mountain View, CA, US

Lead customer engagement and advocacy programs that support GTM initiatives, product messaging, industry growth and retention/upsell.- Showcase customer success through evidence-based case studies, videos and speaking engagements- Recruit and develop a portfolio of strategic accounts and senior-level customer references, working closely with Customer.

King Of Prussia, PA, US

- Lead customer engagement, advocacy and reference programs in the Americas- Collaborate with cross-functional teams in sales enablement, field marketing, product marketing, web, social media and demand gen to leverage customer success stories and bring VOC into deal support.- Execute VOC and recognition programs that foster customer adoption, expansion.

Raleigh, North Carolina, US

- Customer case studies and testimonials- SEO including keyword targeting, competitor research and link building- Content development (web pages, landing pages, blog posts) - Google Ads and LinkedIn advertising to targeted audiences

Garner, NC, US

• Established integrated marketing program and value-based messaging for poultry product line.
• Created or directed thought-leadership content and opportunities including customer case studies, white papers, videos, presentations and speaking engagements at industry and university conferences.
• Conducted digital marketing campaigns leveraging CRM contacts and targeted audiences.
• Developed marketing collateral and sales enablement tools.
• Managed trade shows and conference participation including theme, messaging, graphics, logistics.
• Conducted and shared research on market trends, competitor and key customer activities.

Apex, NC, US

• Established and executed integrated marketing program for extensive global product portfolio.
• Developed go-to-market strategy (product positioning, audience targeting, geo-specific messaging, media and event plan) and messaging for buyers in different market segments, leveraging internal experts in sales.
• Conducted competitive analysis and created product positioning guides with product management.
• Managed cross-functional implementation of product launches, providing sales tools, marketing collateral, press releases, ads, web pages, training materials and communications with sales channels.
• Served as market intelligence expert, collecting and sharing industry trends, customer developments or needs and competitor activities with global teams in marketing, sales and product management.
• Executed global media plan across 30+ trade publications, including print and electronic campaigns.

Uzwil, St. Gallen, CH

• Established and executed integrated marketing plan for industrial dryers and ovens product line.
• Managed approximately 20 vertical events per year including theme, messaging, graphics and logistics.
• Developed annual media plan and designed print and electronic ads.
• Managed multilingual website.
• Created marketing collateral including brochures, product animations and sales kits.

Cork, Ireland, IE

• Worked for ENVIRO-TEC business unit - HVAC manufacturer.
• Created product marketing collateral.
• Designed and managed company website.
• Managed trade shows and corporate hospitality suite for 300 guests.
• Developed marketing plan and designed ads for trade magazines.