Shelly Schumacher Email & Phone Number

Milwaukee, Wisconsin, United States

Milwaukee, Wisconsin, United States

Milwaukee, Wisconsin, United States

Madison, Wisconsin, United States

Oversee all Marketing and Business Development activities for bio-tech company that partners with medical device, drug, and software as a medical device (SaMD) manufacturers to guide products from planning stages through FDA approvals, and into commercialization and governance. • Website updates/design and content• Social media content development and oversight (increased LI following by 110% YoY)• Blog content planning and creation• Promotional video development, direction, editing• Email marketing• Oversee outsourced vendors• Usher RFPs and new leads through proposal development process• Develop proposals for technical service offerings• Oversee marketing assistant

Milwaukee County, Wisconsin, United States

Developed digital and traditional marketing and communications strategies to raise awareness for the programs and services offered by a non-profit organization providing housing, peer support, crisis respite care, and a day program for individuals facing mental health and addiction challenges. • Revamped entire website• Social media content development and oversight• Blog content planning and creation• Corporate video development and direction• Collateral material development• Created email marketing program• Oversaw outsourced vendors• Garnered both electronic and print media coverage• Year-end appeal campaign development increased (YoY giving by 10% in the midst of a pandemic)

Delafield Wisconsin

Note: This position was eliminated due to Covid-19Developed digital and traditional marketing strategies to raise awareness for a Mental Health Foundation’s fundraising efforts to benefit mental health initiatives. Major fundraising platform was a 5k race series in all 50 states. Key tools and strategies include:• Planned and oversaw paid Facebook and Instagram advertising in 50 markets• Social Media content development and oversight• Blog content planning and creation• Collateral material development• Oversaw outsourced vendors• Oversaw race volunteer coordinator as well as volunteer captains• Developed national/local PR campaigns, garnering media placements and coverage

Greater Milwaukee Area

Developed and implemented digital and traditional marketing and communications strategies to increase fundraising and awareness for childhood cancer research initiatives. Key tools and strategies included:• Social advertising campaign planning, development, and placement for Childhood Cancer Awareness Month activities and year-end campaign (increased YoY giving by 25% through digital marketing efforts) • Social media content development and oversight (25% YoY increase in Facebook followers, 10% YoY increase in Instagram followers)• Blog content planning and creation• Collateral material development• Developed national/local PR campaigns, garnering media coverage• Website redesign (SEO, UX)• Developed digital donor relations and cultivation programs• Oversaw outsourced vendors

Oversaw the development and implementation of digital and traditional marketing and communication strategies for clients across the US. Client base included both B2B and B2C market segments (key client areas included software development and sales, medical, legal, and Edtech). Some key tools and strategies included:• Social media and Google advertising campaign planning, content development, and placement• Organic social media campaign planning / oversight• Blog planning, creation/ghostwriting • Digital and traditional newsletter development/Database management• Collateral material development• Developed/refined client branding• Created national/local PR campaigns, garnering media coverage• Website development, redesign, content oversight• Digital marketing campaign development and implementation• Content marketing campaign development and implementation. • Oversaw outsourced vendorsClient Market Segments: Education / EdTech • Legal • Software Development • Automotive / Construction / Manufacturing / Shipping • Consumer Products / Services • Business-to-Business

Madison, Wi

As the Social Media Manager for Virtual Impact Services, I served in a subcontracting capacity to assist small business owners in their social media and marketing needs. I worked with clients to develop a social media "game plan" and, if needed, run their entire social media program. I also assisted clients with blog writing, press release writing and distribution, media contacts, marketing and collateral material and a host of other marketing functions as needed.

Oversaw all areas of print and digital communications for a large multi-site church. External communication methods included video scripting, email marketing, print collateral material, social media presence. Internal communication methods included, email marketing, long-term calendaring process and working with a team of 30 individuals to appropriately communicate programming within their specific ministry areas.

Hartland, Wi

Responsible for website and social media presence for medium sized Christian Church. Updated website to current platform creating a more guest friendly visitor experience. Updated all content to incorporate SEO. Manage social media sites to help inform regular attenders and guests about special events, weekly events and other relevant messaging.

Greater Milwaukee Area

Gimbel Reilly Guerin & Brown is a mid-sized law firm in Milwaukee Wisconsin. As their communications manager, I assisted the firm in maintaining and enhancing its image in the Greater Milwaukee market and helped them to expand throughout the region. I maintained all aspects of the firm's communication program including marketing collateral materials, public relations, social media and digital marketing.

As the Communications Manager at Tailor Made Products / Curious Chef, I was responsible for contacting editors with relevant media placements, writing press releases, planning promotional opportunities, and running the entire public relations program their children's cooking tools. In addition to developing a social media presence for the brand, I also help in the planning and implementation of their presence at the annual International Housewares Show in Chicago.

As VP of Marketing for Business Development Directives, I was responsible for designing and conducting a wide variety of marketing research projects. The methodology for these programs utilized a variety of formats including surveys, phone or in-person interviews, focus groups, primary or secondary research, or a combination of several formats. Based on the research results, I developed easy-to-digest, comprehensive market research reports, that were often use to devise and implement full-scale marketing communication programs.

Hartland, Wisconsin, United States

During my tenure with Puestow & Associates, I handled all internal and external marketing functions for the manufacturing technology firm. Projects included writing all collateral materials, website development and upkeep, trade show planning and implementation and a host of other functions as dictated by senior management.

As an account executive for B+L Marketing and Communications, I successfully oversaw communications program for $2B financial institution, including collateral material, direct mail, public relations, media planning, print/television/outdoor/radio advertising, and media communications. I also worked with Noah's Ark (Wisconsin Dells), America's Largest Waterpark, developing and overseeing the tourism destination's annual advertising and marketing program. Additionally, I planned and implemented marketing programs for Wisconsin’s largest technical college (MATC) and Milwaukee Public Television.