Shelly Thompson Email & Phone Number

Orlando, Fl, Us

Port Orange, Florida, Us

Direct Marketing LeadSource (DML) powers leading automotive and financial services marketers acquisition and retention solutions with compliance-focused managed data and information marketing and technology services, fraud and cyber security risk prevention and consulting for scalable go-to-market strategies. Visionary leadership and execution to identify marketplace gaps and build and deliver solutions to help clients expertly and responsibly use FCRA-regulated and sensitive data and omnichannel marketing messaging and technology. Developed and executed a high-impact business solution with credit bureau and industry leading strategic alliance, and channel partner relationships creating a recurring revenue model, and sustained customer loyalty.Established a centrally managed program to provide data marketing expertise, best practices, and compliant campaign technology operations across a client's enterprise. Provide clients with a consistent knowledge base of high-caliber marketplace data analysis and intelligence, sales, marketing and presentation support and go-to-market strategies. Developed EV charging marketplace services to help mobility start-up navigate the automotive industry with marketplace intelligence, data analysis, and business and strategic planning. Designed agency model sales and marketing technology solutions for identity data management, CDP, AI, ML, and omnichannel marketing, data sourcing solution for information services, EV and ICE automotive manufacturers and retailers. Provide executive leadership for sales, product development, marketing, strategic alliances, client services, and operations. Oversight and contract development, operational protocols to support evolving federal CFPB, FTC, UDAAP, state compliance, marketing and data privacy, and data usage and privacy best practices requirements.

An information services, data, and analytics technology provider for Fortune 5000 financial services, automotive, and insurance companies. A strategic alliance partner for Equifax, TransUnion, R.L. Polk (now S&P Global), and First American Credco Inc.Recruited to drive high-caliber strategic partnership business growth and provide automotive industry expertise for a new automotive prescreen marketing information services and technology platform division. Accelerated revenue and market share growth in joint-level co-innovation managed partnership sales for $11+ million SaaS with Equifax, R.L Polk (S&P Global), and GMAC relationships. Established C-suite-level strategic partnership relationships in complex sales models. Worked with Equifax leadership and co-created compliant infrastructure, operations protocols, and agreements for lenders and channel partners. Directed product development with multi-organizational teams for Equifax custom credit-scored prescreen marketing databases for regional GMAC and national lender programs. Orchestrated the design and development of Equifax custom credit-scored prescreen marketing platforms for GMAC underwriting/dealer codes and other lenders' underwriting linked to Polk's vehicle registration data. Translated the business, compliance, and privacy needs into technical and functional requirements and collaborated with technical counterparts for design and implementation. Worked with senior sales teams to help design solutions and close major account sales. Provided individual and group sales enablement training. Collaborated with marketing teams to launch marketing activities and plans and developed compliant marketing materials.Solved complex problems as the central operational resource; collaborated with C-Level leadership with Equifax, Polk, and GMAC and all team stakeholders to execute business, technical, legal, sales, analytics, marketing, and technology requirements.

Schaumburg, Il, Us

Experian is a global leader in providing direct marketing, customer relationship, and credit bureau information services and analytical solutions. Sales and account management for new business for data and analytical solutions, including automotive statistical products, list services, custom models, and prescreen marketing services. Clients in top 100 automotive dealerships, automotive financial services, and channel partner marketing agencies. Based on industry expertise and data and technology solutions knowledge base, sales focus expanded to sales of database management and analytic models for prescreen credit marketing solutions for national financial services accounts, including Chrysler, GMAC, and Honda Finance.

IT services, consulting, B2B integration, secure file transfer, and multichannel selling and fulfillment for large enterprises. Produced 118% of quota, generated over $3 million in sales revenue-driving sales growth of data security and compliance software, supply chain management solutions, and middleware software connecting disparate back-end systems (ERP, CRM), Electronic Data Interchange (EDI) for UNIX, IBM OS/390, OS/2, AS/400, Tandem and Windows environmentsNew business development and client growth 200 major accounts with $ 300+ million in annual revenue in KS and MO markets. Verticals included telco, consumer packaged goods (CPG), manufacturing, finance, retail, and healthcare. Clients included AT&T, Energizer Battery, Hallmark, Nestle Purina, Anheuser Busch, Brown Shoe, Container Corporation of America, Emerson Electric, Express Scripts, Farmland Industries, Graybar, Schnucks, Hostess Brands, AG Edwards, UMB Financial, H&R Block, Saint Luke's Health System, and Dairy Farmer's of America. Clients had large supply chains and secure data protection requirements for consumer data protection and privacy, Financial and Healthcare Insurance Portability and Accountability (HIPAA), and Health Care Finance Administration (HCFA) requirements. Built client relationships with C-Level and across client and internal stakeholders to effectively evaluate the business, technical, and operational needs and opportunities. Collaborated with internal sales engineers and resources to align technical requirements and solutions, project management, and consulting services. Worked with the internal account management team to deliver presentations and proposals, and managed contract development, renewals, and negotiations. Ranked in the top 18% of all North America Sales Associates.

The National Automobile Dealers Association (NADA) Guide Co. is the industry's largest transportation data repository of auction and retail transactions and a hard copy publisher (acquired by J.D. Power).Promotions during tenure include Account Executive to National Sales Manager and first female Director of Sales. Senior management with P& L responsibilities for (16) transportation publications with 1+ million circulation base and 6,000+ integrated data clients. As a changemaker, led record revenue-generating growth transformation from a hard copy publication sales model into a data information services leader. Increased revenue by 98% during tenure from $14m to $27+m. Identified marketplace opportunities and developed new data monetization strategy and technology to integrate data into multiple vertical markets’ business solutions. Established new vertical market-focused internal and external sales teams and channel partnership program, driving $6m in new revenue within 24 months and expanding our customer base from 25 to 6,000. Vertical markets included Financial Services (Banks, Credit Unions, Captive Finance), Fleet/Leasing, Insurance, State Trade Associations, public sector, including Federal Marshal, GSA, State Department of Revenue and DMV, and local tax assessors across the country in direct sales and RFP contracts. Drove culture shift to consultative relationship building selling attending 30+ annual tradeshows. Developed new product marketing materials and cross-selling promotions resulting in improved brand awareness and increased sales. Reduced costs, improved internal reporting by implementing sales force automation system and streamlined billing and receivables.Developed, maintained, and executed all legal software agreements for direct customers and channel partners and supported litigation with copyright enforcement. Created and co-chaired client advisory board and served on National Auto Auction (NAAA) and NADA Executive Committees.