Shelly Tripp Dates Email and Phone Number
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I'm an experienced and award-winning communicator and strategist. I'm obsessed with research, data, and gathering voice of the customer. Using those insights, I create public relations and marketing strategies and programs for both business-to-business and nonprofit organizations.I started my career as a journalist and will always be a reporter at heart. I know how to ask the tough questions, gather all the facts and create content that is credible to the experts and yet can be understood by all. I'm an engaging communicator and a strong, concise writer. As a former broadcast journalist, I know how to deliver and adapt in fast paced, high-pressure, and ever-changing environments.I look at all forms of communications as storytelling and know the power of a good story. Whether it's creating a value proposition, positioning an organization in a competitive marketplace, engaging in social media, developing marketing campaigns and public relations plans, or trying to win the attention of decision-makers—telling a compelling story is essential. Specialties include: strategic planning, content marketing, market research, marketing communications, public relations, multimedia sales and marketing tools, video production, writing.
North Carolina Dental Society
View- Website:
- ncdental.org
- Employees:
- 11
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Chief Strategy OfficerNorth Carolina Dental SocietyChapel Hill, Nc, Us
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Chief Strategy OfficerNorth Carolina Dental Society Oct 2022 - PresentRaleigh-Durham, NcWork closely with the Board of Trustees and senior leaders to develop and implement an overall strategic plan for the organization.Increased retention of lagging markets between 1.2% and 3.5% in the first year.Research and adopt technologies to improve member engagement and organizational efficiency.Work with contract lobbyists and volunteer leaders to advance advocacy priorities.Manage financial, operational, and human resources to better serve members and optimize business performance.Present on behalf of NC Dental Society at various event.Collaborate with legal, accounting and BOT leadership on human resource matters.Manage a team of five. -
Director Of Marketing And MembershipNorth Carolina Dental Society Jan 2015 - Nov 2023Raleigh-Durham, North Carolina AreaDevelop and implement strategies and comprehensive marketing programs to increase recruitment and retention for statewide 3,800-member professional association.• Grew membership by more than 8% over three years, bringing the association from 3,500 members to a record-high 3,800 while improving retention to 95%.• Conducted comprehensive member research to identify members’ pain points and test concepts to address those challenges and opportunities.• Implemented a Customer Relationship Management system to better collect and manage data, enabling segmenting of members and targeting of messages and programs.• Based on the member research that identified a desire for better ways to communicate, network and partner with dentists across the state, launched an online community to enable members to connect and collaborate.• Developed an online career center based on data showing young dentists are challenged in finding jobs while seasoned dentists have trouble finding someone to take over their practices.• Presented at the American Dental Association’s National Membership Conference – showcasing best practices in research and member engagement that led to our recruitment and retention results.• Participated in Customer Analytics executive education program at Wharton School of Business.• Participated in Communications for Leaders executive education at Duke University's Fuqua School of Business.
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Director, Content Marketing, CommunicationsStoryline Media Comm Sep 2012 - Jan 2015Worked with clients to improve brand awareness and create marketing and public relations programs that communicate a clear, creative and effective message. Whether through strategy, messaging, positioning, content marketing, multimedia tools, social media, technical white papers, or videos, I developed and communicated stories that customers, clients, and media remember.Researched and developed a strategy document for the U.S. Marine Corps Recruiting Command regarding immigration reform and recruiting opportunities• Developed and delivered online product learning course for sales reps at Fortune 500 technology company• Primary interviewer and writer for research/consulting project to identify opportunities for Stanford University to increase diversity within its Earth Sciences graduate program.
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Manager, Worldwide Integrated MarketingXerox Corporation Jul 2010 - Jun 2012Developed, managed and implemented content marketing programs to increase brand awareness and sales. Extensive experience in messaging and market positioning. Focused on creating programs driven by customer insights.• Created and managed a marketing campaign that achieved an 81 percent increase in website traffic, contributed to a more than 20 percent increase in sales, and changed the company’s go-to-market approach in the education industry. Conducted qualitative and quantitative research, analyzed data and developed a value proposition, messaging, strategy, and content. • Developed and delivered event kits that enabled a global sales force to hold local customer events. Managed internal and external agencies to create kits in six languages. Content included: invitations, signage, messaging, presentations, videos and lead nurturing tools.• Design for Lean Six Sigma Green Belt -
Manager, Global Software Marketing And CommunicationsXerox Corporation Feb 2007 - Jul 2010Rochester, NyMarketing efforts contributed to growing Xerox’s software partner program from fewer than 100 partner companies to more than 1,000. Responsible for marketing and PR programs, from strategy to implementation – including website content. Transformed Xerox’s annual partner meeting from a small informal gathering to a self-funded conference that attracted an international audience. Event attendance exceeded expectations by 40 percent.
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Pr ManagerXerox Corporation Jan 2002 - Feb 2007Developed, promoted and communicated the company’s strategy and messaging to the media and industry analysts. • Developed and managed an award-winning campaign aimed at driving brand awareness. The “Office Makeover Contest” resulted in 13 minutes of coverage on NBC’s Today Show as well as 165 other pieces of positive coverage nationwide. • Created and delivered an award-winning newsletter to press and analysts. • Conducted large-scale press and analyst briefings.
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Manager, Public RelationsGlobal Crossing May 2000 - Jan 2002Responsible for increasing awareness of voice and data products to customers, press, analysts and a multinational sales channel. Successfully handled crisis communications, worked with the media, delivered media training, wrote news releases and managed PR agency. -
Media Relations ManagerUnity Health System Jan 2000 - May 2000Rochester, New York AreaSignificantly increased the visibility of a hospital system in Rochester, NY. Averaged 10 local media placements per week. Developed and delivered media training for physicians and hospital staff. Produced and directed promotional videos. Handled daily media briefings following the shooting of a Rochester police officer. -
Reporter/AnchorWham News Feb 1997 - Jan 2000Rochester, NyConsistently honored by the New York State Associated Press. Responsible for researching, interviewing, writing, editing and producing daily news stories as well as in-depth, issue-oriented reports. Daily news demanded the ability to quickly understand a topic, gather all relevant information and clearly communicate the most important messages. In-depth reporting required exhaustive research and extensive knowledge on a myriad of topics. Earned 13 awards for individual reporting.
Shelly Tripp Dates Skills
Shelly Tripp Dates Education Details
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Customer Analytics -
Communication For Leaders -
3.8 -
Journalism - Semester Program
Frequently Asked Questions about Shelly Tripp Dates
What company does Shelly Tripp Dates work for?
Shelly Tripp Dates works for North Carolina Dental Society
What is Shelly Tripp Dates's role at the current company?
Shelly Tripp Dates's current role is Chief Strategy Officer.
What is Shelly Tripp Dates's email address?
Shelly Tripp Dates's email address is sh****@****rox.com
What is Shelly Tripp Dates's direct phone number?
Shelly Tripp Dates's direct phone number is +195668*****
What schools did Shelly Tripp Dates attend?
Shelly Tripp Dates attended The Wharton School, Duke University - The Fuqua School Of Business, Ithaca College, American University.
What are some of Shelly Tripp Dates's interests?
Shelly Tripp Dates has interest in Children, Politics, Environment, Education, Science And Technology, Health.
What skills is Shelly Tripp Dates known for?
Shelly Tripp Dates has skills like Media Relations, Press Releases, Marketing Communications, Integrated Marketing, Marketing, Public Relations, Marketing Strategy, Strategy, Newsletters, Crisis Communications, B2b, Email Marketing.
Who are Shelly Tripp Dates's colleagues?
Shelly Tripp Dates's colleagues are Breanna Benbow, Ruthie Dent, Sydney S., Mahnoor Syeda, F. Vincent Allison Iii, Dds, Ficd, Facd, Sharon Serrao.
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Shelly Tripp Dates
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