Shelly Tripp Dates Email & Phone Number

Chapel Hill, Nc, Us

Raleigh-Durham, Nc

Work closely with the Board of Trustees and senior leaders to develop and implement an overall strategic plan for the organization.Increased retention of lagging markets between 1.2% and 3.5% in the first year.Research and adopt technologies to improve member engagement and organizational efficiency.Work with contract lobbyists and volunteer leaders to advance advocacy priorities.Manage financial, operational, and human resources to better serve members and optimize business performance.Present on behalf of NC Dental Society at various event.Collaborate with legal, accounting and BOT leadership on human resource matters.Manage a team of five.

Raleigh-Durham, North Carolina Area

Develop and implement strategies and comprehensive marketing programs to increase recruitment and retention for statewide 3,800-member professional association.• Grew membership by more than 8% over three years, bringing the association from 3,500 members to a record-high 3,800 while improving retention to 95%.• Conducted comprehensive member research to identify members’ pain points and test concepts to address those challenges and opportunities.• Implemented a Customer Relationship Management system to better collect and manage data, enabling segmenting of members and targeting of messages and programs.• Based on the member research that identified a desire for better ways to communicate, network and partner with dentists across the state, launched an online community to enable members to connect and collaborate.• Developed an online career center based on data showing young dentists are challenged in finding jobs while seasoned dentists have trouble finding someone to take over their practices.• Presented at the American Dental Association’s National Membership Conference – showcasing best practices in research and member engagement that led to our recruitment and retention results.• Participated in Customer Analytics executive education program at Wharton School of Business.• Participated in Communications for Leaders executive education at Duke University's Fuqua School of Business.

Worked with clients to improve brand awareness and create marketing and public relations programs that communicate a clear, creative and effective message. Whether through strategy, messaging, positioning, content marketing, multimedia tools, social media, technical white papers, or videos, I developed and communicated stories that customers, clients, and media remember.Researched and developed a strategy document for the U.S. Marine Corps Recruiting Command regarding immigration reform and recruiting opportunities• Developed and delivered online product learning course for sales reps at Fortune 500 technology company• Primary interviewer and writer for research/consulting project to identify opportunities for Stanford University to increase diversity within its Earth Sciences graduate program.

Developed, managed and implemented content marketing programs to increase brand awareness and sales. Extensive experience in messaging and market positioning. Focused on creating programs driven by customer insights.• Created and managed a marketing campaign that achieved an 81 percent increase in website traffic, contributed to a more than 20 percent increase in sales, and changed the company’s go-to-market approach in the education industry. Conducted qualitative and quantitative research, analyzed data and developed a value proposition, messaging, strategy, and content. • Developed and delivered event kits that enabled a global sales force to hold local customer events. Managed internal and external agencies to create kits in six languages. Content included: invitations, signage, messaging, presentations, videos and lead nurturing tools.• Design for Lean Six Sigma Green Belt

Rochester, Ny

Marketing efforts contributed to growing Xerox’s software partner program from fewer than 100 partner companies to more than 1,000. Responsible for marketing and PR programs, from strategy to implementation – including website content. Transformed Xerox’s annual partner meeting from a small informal gathering to a self-funded conference that attracted an international audience. Event attendance exceeded expectations by 40 percent.

Developed, promoted and communicated the company’s strategy and messaging to the media and industry analysts. • Developed and managed an award-winning campaign aimed at driving brand awareness. The “Office Makeover Contest” resulted in 13 minutes of coverage on NBC’s Today Show as well as 165 other pieces of positive coverage nationwide. • Created and delivered an award-winning newsletter to press and analysts. • Conducted large-scale press and analyst briefings.

Responsible for increasing awareness of voice and data products to customers, press, analysts and a multinational sales channel. Successfully handled crisis communications, worked with the media, delivered media training, wrote news releases and managed PR agency.

Rochester, New York Area

Significantly increased the visibility of a hospital system in Rochester, NY. Averaged 10 local media placements per week. Developed and delivered media training for physicians and hospital staff. Produced and directed promotional videos. Handled daily media briefings following the shooting of a Rochester police officer.

Rochester, Ny

Consistently honored by the New York State Associated Press. Responsible for researching, interviewing, writing, editing and producing daily news stories as well as in-depth, issue-oriented reports. Daily news demanded the ability to quickly understand a topic, gather all relevant information and clearly communicate the most important messages. In-depth reporting required exhaustive research and extensive knowledge on a myriad of topics. Earned 13 awards for individual reporting.

Executive Education, Customer Analytics

Executive Education, Communication For Leaders

Bachelor Of Science (B.S.), Journalism, Politics, 3.8

Graduated magna cum laude

Journalism - Semester Program