Strategic Leadership: Directed comprehensive communication strategies to support BlackNorth's mission of dismantling systemic barriers for Black Canadians. Led marketing and communication efforts, influencing over 500 organizations with a combined market cap of $1.3 trillion.Speaking Engagements & Media Relations: Managed speaking engagements, press interviews, and drafted speaking points and briefs for senior executives and board members. Created and distributed press releases and media advisories.Marketing & Communications Documents: Created all internal and external marketing and communications documents, including website and social media content, surveys, crisis management documents and impact reports.Campaign Analysis: Conducted in-depth analyses of marketing and communications campaigns, providing actionable insights that improved ROI and engagement metrics by 25%.Playbook Development: Led in the creation and adoption of the Racial Equity Playbook utilized by over 600 organizations, empowering BlackNorth signatory organizations listed on the TSX to reach 3.4% Black leadership, with a goal of 3.5% by 2025.

Redefining Africa's ImageWe are rewriting Africa's story through its languages, cultures, food, art, natural beauty and its people! Africa was called the "Dark Continent" by early European explorers as very little was "KNOWN" about Africa and its people. When we refer to ourselves as Children of The Dark Continent we are talking about an Africa unknown to the world. We are not making reference to the color of our skin —as our Africa is a mosaic of ethnic groups. Since inception, we've grown to over 100K followers in over 80 countries and continues to grow.Spokesperson: Acted as the spokesperson for the organization, with interviews and articles featured on BBC, CNN, CNBC, New York Post, Fast Company and CBC, running advocacy campaigns to showcase a more positive image of Africa and its people.Community Building: Established and grew a community with a combined total of 109K followers on Instagram and Facebook by promoting African cultures and achievements.Strategic Partnerships: Formed key partnerships with local and international organizations, influencers, and brands to drive Afrocentric initiatives and events.Team Leadership: Led a team of writers, bloggers, and marketing professionals, creating compelling content that boosted audience engagement by 40%.

Production Planning: Implemented master production schedules for multiple product groups, optimizing production efficiency.Quality Management: Managed quality control processes, ensuring compliance with company standards and improving product quality.Internal Audits: Assisted with internal auditing and corrective actions, maintaining high standards for GMP and Kosher audits.Clear Communications: Maintained clear and effective communication with internal Operations, Maintenance, and Quality colleagues, ensuring seamless management of production schedules and quality standards.

Customer Outreach: Built and maintained relationships through strategic customer outreach, boosting community involvement and brand reputation.

Sales Growth: Drove annual sales growth from $7 million to $15 million by reversing underperforming operations.Karmaloop TV Launch: Played a key role in the marketing and communications for the launch of Karmaloop TV at the NCTA — The Internet & Television Association conference, boosting brand recognition and industry presence.Talent Development: Trained and mentored 25 District/Area Managers within the USA on operational compliance and employee standards.Recruitment & Training: Streamlined hiring processes, increasing the talent pool from 60,000 to 120,000 affiliates.Strong Communication Skills: Created and developed training manuals, term and condition agreements, service and policy agreements, demonstrating excellent written communication skills.Management Skills: Successfully negotiated service contracts, collaborations, and employee compensation, showcasing strong management and negotiation skills.Project Leadership: Led multiple cross-functional teams in the implementation of marketing strategies, enhancing brand visibility and driving customer engagement.Digital Marketing: Managed and executed digital marketing campaigns across various platforms, resulting in a 100% increase in online sales year over year.Customer Outreach: Enhanced customer engagement through targeted outreach programs and personalized marketing efforts.