Shem Kaczynski Email & Phone Number

Halifax, GB

Leeds, England, United Kingdom

Overseeing technology related to revenue generation across Europe, Middle East and Africa. Being accountable for performance and stability of the systems generating £500m+ revenue PA. Formulating and executing short and long team IT strategy, with the intention of future proofing business’ position and mitigation of technical debt.

Leeds, England, United Kingdom

Technical development plus ongoing improvements and maintenance of Shark and Ninja ecommerce platforms in Europe, using Agile practices. Management of the relationship with both, the website platform provider (Intershop), as well as, the development agency (Wunderman Thompson Commerce).

Leeds, England, United Kingdom

• Driving business transformation in order to streamline global processes. Identification and implementation of solutions that generate incremental revenue and improve business efficiency. Projects vary from.
• Global implementation of Braintree payment gateway, which resulted in over £1.4m cost saving PA.
• Global rollout of Riskified fraud prevention solution, which resulted in 2% higher transaction acceptance rate.

Leeds, England, United Kingdom

• Research and implementation of new opportunities that improve business efficiency and generate incremental revenue via D2C ecommerce sites as well as online retailers.Projects vary from various ‘test and learns’ to.
• Delivery of attribution project that contributed to £0.5m EBITDA increase through reduction in CPA and increase in revenue.
• European rollout of OneTrust cookie management software to comply with Privacy and Electronic Communications Regulations (PECR).
• Partnership between Shark brand and two biggest single pet charities in the UK – Cats Protection and Dogs Trust.

Wakefield, United Kingdom

• Exploration of new ways to generate incremental revenue via UK based D2C ecommerce sites. Projects vary from online and offline marketing activities to implementation of business solutions.Key Achievements:
• Implementation of Bronto Email Service Provider across Europe, and setup of consistent transactional and marketing communications.
• Implementation of abandoned cart emails across all sites which resulted in over £1m of incremental revenue PA.
• Creation of automated post-sale marketing email communications which resulted in £400k incremental revenue PA.

Elland, United Kingdom

• Acquisition and retention of members for Marshalls and Stonemarket loyalty schemes (B2B), through various marketing activities, including multichannel campaigns, road shows and events. Liaising with Digital Marketing.
• Introduction of heavily personalised marketing communications, which improved customer engagement.
• Organisation of very successful annual Register Awards ceremony for loyalty scheme members, with over 200 attendees and special guests like Kevin Keegan and Sir Geoff Hurst.
• Conduction of various researches, data analysis and production of reports, which were used by senior management to form business strategy.

Wakefield, United Kingdom

• End to end management of multichannel marketing campaigns (B2C) which involved research, strategy, briefing creative, arranging print & postage / emails, finalising artwork / data selections, proofs approval, press.
• Management of Bonus club (loyalty scheme) with over 6 million members and annual marketing budget of nearly £3m.
• Tender of print contracts which resulted in over £90k annual savings.
• Development of a barcode system to enable an efficient distribution of marketing POS to 400 stores.

Wakefield, United Kingdom

• Planning, prioritising and scheduling work. Working to deadlines, creating spreadsheets for monitoring KPIs, communicating with other departments, managing a team of 40 people.Key Achievements:
• Improvement of relationship between staff and supervision, which resulted in better team morale and increased productivity.
• Development of staff rotation system that ensured fair task allocation and minimised repetition for individuals.

Wakefield, United Kingdom

Planning and organising work, recording department productivity, training new colleagues in the tasks, working to deadlines, leading a team of 15 people.

Ba With Honours, Business/Commerce, First Class

During 4 years of my part time business studies I gained broad knowledge of how businesses operate in the international environment.

Btec Nhc, Business And Management, Distinction

During 2 years of my studies I gained good understanding of how organisations operate in the United Kingdom, with a particular focus on.

A Levels, Information Technology, Mathematics

A Levels: Information Technology, Mathematics, English