Shen Chen Email & Phone Number

Chicago, Il, Us

Everywhere

San Francisco, California, Us

Blocknative is a leading provider of critical blockchain infrastructure for mempool observability, gas estimation and wallet connections. Its users and partners include major Layer 1/2 foundations, wallets, DeFi protocols, staking pools, market makers and TradFi institutions. I built a global BD team from scratch with members based in U.S, Europe and Asia. I was responsible for accelerating SaaS revenue growth while exploring new crypto native business opportunities for breakthroughs. My team managed to double the SaaS revenue within the 1st 12 months, achieve 0-1 in the new MEV block building space (top 3 MEV relay) and secure combined 7-figure grants from major Layer 1/2 foundations. As a member of the leadership team, I also worked closely with Product and Marketing team on customer research, product-market fit test and brand promotion.

Evanston, Illinois, Us

bloXroute Labs is the inventor of Blockchain Distribution Network ("CDN for Blockchain") and the leading provider of essential DeFi trading tools on major blockchains. I established the Business Development function from scratch, successfully launching into the Asian market and leading Go-to-Market efforts for major strategic pivots. Within the first two years, I drove SaaS revenue growth from inception to multi-million dollars. I forged key partnerships with major Bitcoin/Ethereum mining pools, DeFi traders, DeFi protocols, and blockchain foundations. Additionally, I spearheaded the adoption of Ethereum's first block propagation acceleration solution (BDN), capturing over 80% of ETH hash power within the initial 12 months and achieving the uncle rate reduction for ETH mining pools. Furthermore, I led the launch of the industry's first solution for ETH frontrunning protection, playing a key role throughout its entire lifecycle from solution design through to business model development, proof of concept, and widespread user adoption.

Charlotte, North Carolina, Us

A new global product management team was created after the merger of Fire Safety and Security business unit. I was hired by this new team and relocated to the global headquarter of the new Security & Fire business unit in U.S. I was the "Mini General Manager" accountable for the global Profit and Loss (P&L) across the Public Address/Voice Alarm product portfolio. I developed the first ever global STRAP (Strategic Plan) for my portfolio laying out the roadmap for 2x growth. I established a new dedicated global+regional business supporting structure and created stronger business incentives for regional stakeholders. I was also the key architect and owner of the new global system platform intended to replace the regional legacy platforms, with the goal to reduce time-to-market, lower cost and promote innovations. In order to accelerate the platform development, I played a key role in securing the record-breaking multi-year budget for R&D to establish a global R&D center in China, and signed a strategic partnership with a leading U.S mass notification solution provider to co-develop a new software solution that would transform the business from hardware-led growth to software-led growth. Moreover, I founded a squad to work closely with sales and distributors to drive user adoption, including successfully listing products in the largest low-voltage product distribution network in U.S. On my watch, the business achieved 20%+ YoY growth for 3 years in a row and reduced development cycle time by 30%.

Charlotte, North Carolina, Us

• Lead STRAP development for LoBs within HSF and work closely with LoB Leaders and functions to drive deployment in a collaborative and systematic fashion• Drive execution of prioritized growth programs in STRAP by leading cross-functional project teams and facilitating business problem solving• Lead retail marketing team to create DIY offerings, develop strategic partnerships and establish e-commerce channels• Responsible for streamlining and standardizing the marketing operation processes such as discount application, SIOP portfolio management across fire and security business.• Assist Product & Customer Marketing team to refine market segmentation and GTM strategies• Prepare reports and speeches for General Manager for internal meetings and customer events• Promote Strategic Marketing Program knowledge and practice adoption

Charlotte, North Carolina, Us

• Responsible for developing and driving 5-year Strategy & Planning (STRAP) with new focus on adjacency market/segment penetration and user experience enhancement • Improve New Product Introduction process and quality in the traditional business by adopting global standard, introducing best practice and helping the management evolve organizational culture • Boost sales contribution of East for East (E4E) products and explore export opportunities of East to West (E2W) products into high growth regions to gain China division a bigger role in fueling global business growth• Continue improving service level for OEM/ODM customers and expand their sales & profit contribution by introducing new products and developing new customers• Drive functional excellence via sharing knowledge, standardizing process, building and finding talents with inspirations, integrity and long term orientation

Charlotte, North Carolina, Us

• Assist General Manager to accelerate and smooth the integration of the newly acquired Honeywell Audiovisuals business. Establish Honeywell standard compliant Marketing functions from scratch in the new joint venture. Be responsible for daily management. • Provide business strategy consultancy to the senior management and play a key role in keeping all people strategically aligned. Review and develop 5-year Strategic Planning (STRAP) at the beginning of each year to set business direction and tackle issues underneath. • Develop and monitor execution of branding strategy to build up favorable recognition in the industry and create brand value as a strong differentiator in the offering to target segments, jobs including brand V.I design, website construction, tradeshows & promotional events, media advertising and credentials. Spend wisely and keep commercial excellence rate on the satisfactory level• According to STRAP, develop product roadmap to support both short term and long run new business development and sale target achievement. Initiate New Product Introduction (NPI) according to strategic fit and ROI. Lead phase 0 - 2 of NPI process and closely work with R&D to ensure on time new product launch. Manage product life cycle, monitor new product sales against forecast and continuously increase NPI contribution rate• Set up pricing strategy to drive value pricing and own daily transactional pricing decision to secure reasonable profit earning for the business • Lead a team of 6 and hold responsible for identifying, exploring and retaining key talents, keeping team motivated, conducting on-job training and improving functional excellence on constant basis • Select and manage qualified vendors to increase work efficiency and quality, including layout designer, booth builder, website developer

Charlotte, North Carolina, Us

•Provide routine business analysis reports on industries, verticals, competitors and pricing.•Promote Strategic Marketing Program & East-for-East strategy for various LoBs within the Business Unit.•Play a leading role in managing the strategic planning (STRAP) process for all LoBs and drafting the STRAP contents for Fire Systems LoB. •Setup and implement a robust, scalable and sustainable competitive analysis process to drive strategic planning (STRAP) initiatives•Lead the one-stop ODM key account support to drive growth of the ODM business in China market through close collaborations with sales, product marketing, R&D and ISC.

Mba, General Business Management

Bachelor, Transportation And Logistics Management