Creative Director
CurrentWorked with agency leadership to carve out unique youthful positioning in a saturated marketplace through non-traditional marketing techniquesLed agency creative team on Fortune 500 accounts like Hasbro, Berkshire Hathaway, Clear Channel, PepsiCo, Microsoft and Trend MicroAmple experience translating clients’ business goals into creative strategyLed client-facing creative presentations to support business development and account functionsResearched and authored creative best practices for paid and organic social content across the agencyConcepted and created award-winning work in both online and CPG campaignsSpearheaded efforts to modernize agency and implement best-in-class project management tools like Basecamp and DropboxConcepted and executed agency networking events and meetups with partners like American Advertising Federation and Seattle Interactive ConferenceScouted and hired community managers, project managers, creatives, videographers, developers and subcontractorsDirected + designed: Identity systems Pitch decksInfographics Client-facing presentations Websites Socially integrated responsive web apps Viral marketing campaigns Packaging Video photoshoots