Lead the development and execution of impactful marketing and communication strategies, driving projects with cross-functional teams to deliver standout website and design solutions. Manage a diverse portfolio of Canadian SMBs, providing tailored digital solutions and building strong client relationships through strategic, customized pitches.

Managed a diverse portfolio of 25 CPG brands and successfully handled over 100 campaigns, achieving KPI goals for 87% of the campaigns. I designed and executed tailored programmatic strategies, collaborating with DSP partners and vendors to ensure optimal campaign performance.Key achievements included:• Campaign Management: Oversaw client bookings and tracked progress, ensuring deliverables for a broad range of brands. Conducted weekly performance check-ins and monitored campaigns across DV360, Amazon, and Trade Desk DSPs.• Innovative Campaigns: Planned and executed first CTV campaign via Bell DSP, achieving a 24% increase in reach by targeting new and competitive audiences. Led the initial retailer-focused display campaign on Loblaw’s DSP, generating 2.3M impressions with a ROAS of $5.26.• Process Optimization: Developed a comprehensive Asana process to streamline internal and inter-agency communication, which boosted campaign execution efficiency by 90%.• YouTube and Audio Campaigns: Launched a successful YouTube Masthead campaign that reached 5M users and created a 2.8M remarketing audience. Executed a programmatic audio campaign on Spotify, delivering 3M impressions at a CPM of $21, enhancing brand visibility.• Contextual Programmatic Success: Recommended and implemented the first contextual programmatic campaign in partnership with GumGum and TTD, resulting in a 13% increase in brand awareness.

• Event Coordination: Coordinated and assisted with event registrations, website management, and content development for the World Psychedelics Day virtual event, engaging over 2,000 international registrants and 50+ speakers.• Social Media Growth: Identified impactful content ideas and developed social media content, significantly boosting Instagram followers from 300 to over 1,500 in just two weeks.• Email Campaign Success: Designed and managed an email campaign targeting over 100 potential psychedelic societies through MailChimp, achieving a remarkable 58% response rate.• Community Engagement: Monitored four social channels via Hootsuite, responding to over 500 comments and direct messages, and managed communications with the organizing committee.• Media Outreach: Collaborated with a PR agency to create media lists and reach out to journalists, successfully raising awareness for World Psychedelics Day.

• Collaborated with managers to provide exceptional customer service to 80+ customers daily and maintained a customer satisfaction rate of above 90%• Ensured customer order retention through effective communications and handled issues/concerns and complaints promptly, courteously, and professionally

• Digital Strategy Leadership: Led digital strategies by executing campaigns, organizing events, creating editorial calendars, and managing communities for global CPG brands.• Content Strategy and Social Media Growth: Leveraged Meltwater to identify social media trends and developed a cross-platform digital content strategy. This strategy resulted in a 110% increase in Instagram followers, an 80% rise in YouTube views, and a 60% reduction in website bounce rate.• Campaign Analysis and Optimization: Analyzed social media assets, Google search and display campaigns, and Google Analytics to craft cross-platform digital campaigns. This led to a 26% increase in positive social brand mentions, a 48% boost in website traffic, and a 12% increase in click-through rate (CTR).• Content Production: Collaborated with freelance content creators to write, proofread, revise, and produce 75 articles and 25 videos in two weeks, successfully launching the website.• Event Planning and Execution: Planned and executed Facebook for Business event series with 20 workshops across the island, targeting small and medium-scale women entrepreneurs. Each workshop had over 50 participants, and the 80% positive survey feedback secured a two-year partnership between the agency and Facebook.• Product Launch and Influencer Coordination: Organized a new product launch event for a CPG client by coordinating influencers, selecting venues, preparing materials, and overseeing on-site event activities. Post-event evaluations showed a 37% increase in brand awareness, a 76% rise in social mentions, and a 43% growth in social followers.

• Executed a digital lead generation campaign for an educational brand using Facebook and Google platforms. Achieved a 68% lead to conversion ratio• Responded to community concerns via social media by using critical thinking and research skills. Maintained an average response time of under 5 minutes• Published and curated website content for a non-profit organization which resulted in a 22% increase in organic search and a 14% decrease in bounce rate

• Independently administered the telephone survey to the clientele of the HSBC Bank which involved calling a diverse array of individuals and explaining the need for the survey to them and obtaining their consent to take part in it; then presenting the questions to the client orally and recording their responses on paper on the form provided• Conducted a variety of social surveys over the phone in both English and Sinhala for the clientele in diverse fields