Shena Sabens Email & Phone Number

United States

Atlanta Metropolitan Area

Global

Where Bold Writers Become Published Authors!

Greater Atlanta Area

www.PillowSheets.com

Greater Atlanta Area

We craft meaningful spaces. With a combined 30 years in real estate, we approach marketing with a goal of increasing ROI using a comprehensive approach that includes both visual and experiential design.

Digital Marketing• Create and manage nationwide digital marketing initiatives to include management of digital content and design- Create custom digital marketing toolkit for Creative & Marketing department• Devise strategies to drive traffic to company website, utilizing a range of techniques including paid search, SEO PPC. Advise creative managers on similar strategies for property websites and social media profiles• Track conversion rates and provide recommendations for improving usability, design, and content of company and property websites• Oversee social media strategy for all assets / establish goals and KPIs for social campaigns• Procure and analyze market research to determine target shopper/consumer/buyers• Interface with creative managers nationwide and provide strategic guidance on digital marketing initiatives for assets - Identify trends and new technologies in the field of digital marketing and communicate to internal team members• Negotiate vendor contracts and manage vendor relationships as needed to execute digital marketing strategies for all assetsCorporate Administration• Management of support personnel• Special projects/research as required. i.e: Digital Marketing trends, corporate marketing initiatives

Greater Atlanta Area

Marketing• Created and managed marketing initiatives/plans to include design and production of marketing collateral, print and web ad creation, event/promotion concepts and execution, newsletter content and production as well as management of digital content and design• Assisted with branding/re-branding of property identity to include all collateral material, logo, websites, photography, newsletter, signage, printed material i.e.,brochures, stationery, etc, and copy proofread• Created and managed property marketing project budgets and timelines• Procured and analyzed market research to determine target shopper/consumer/buyers• Managed PR agency relationship including proofing press releases, following PR media strategy, circulation of press to team and incorporating PR into all activities to activate asset• Managed and interfaced with Creative Director, graphic designers, printers, copy writers, vendors and contractors for installations• Managed annual media buy for assets• Managed entertainment and event space bookings• Interfaced with tenants and property management• Interfaced with Asset Manager about marketing initiatives/plans for approval• Managed website production and updates for each property• Oversaw event implementation for propertyDesign & Construction• Assisted Construction Manager with the design, permitting and construction of interior spaces as well as amenity additions to properties• Assisted with the design, procurement and implementation of amenity and model decor packages for commercial and residential properties• Signage design and implementation• Managed the relationship and approvals between outside consultants and in-house initiatives• Participated in long-range master planning of communities and districtsCorporate Administration• Managed support personnel

· Collaborated with graphics department on marketing materials such as mailers, emailers, sales slicks, POP's, ads for magazines and catalogs · Generated/monitored sales metrics vs. benchmark goals monthly using Intuit Quick Books Enterprise Solutions · Management of national sales meetings. Trained rep groups on new product development and sales tips · Supervised Customer Service Dept, integral part of daily operations including order receipt through shipment · Visual Merchandising of all showrooms through planograms · Disseminated information on new promotions and tradeshow calendars to staff and rep groups

Clients include: VIACOM / MTV Networks, Picture Farm Productions, mPRessions PR, LUBE of Atlanta · Regional Hiring Manager for nationwide Best Buy events with >300+ attendees per store · Executed event planning/marketing responsibilities and logistics for all events in region, trained and managed staff · Created and distributed all marketing materials for events and constructed promotional items used at events · Coordination of photo-shoots; day-of logistics, location scouting, hired Production Assistants, collaborated with marketing department (DELTA) · Production crew on "16 and Pregnant;" responsible for Performer Release/Consent forms, performer captions, location prep

• Coordination of wardrobe management with clients, retailers, models, celebrities, photographers, and production from conception to print/air • Clients - Turner Broadcasting, CNN, Alicia Keys, Converse, Teen Vogue, Samsung, Runway Mag, Spanx, Atlanta Mag. • Photographers - Alex Martinez, Jeremy & Claire Weiss, Harold Daniels, Parish Kohanim, Drexina Nelson, Mark Hill

· Coordinated $750 K Benefit Plan revision project for more than 100 employees by using staff surveys, working with brokers, developing comparison information through implementation of benefit plan · Managed coding and scanning for electronic filing management (EMR) in HR, legal, A/P. Trained staff on software · Assisted upper management with extremely confidential matters involving patients, employees and company

Community Manager, Douglas & Paulding Counties · Supervised over 2,300 fundraising volunteers in the Atlanta area and managed 138 fundraising teams · Grossed $515,000 in first five months of employment, with only $15,800 in event expenses · Liable for total accounting duties for all events and projects · Compiled an in depth SWOT analysis for 2009 planning

Bachelor Of Arts, Strategic Communication

Activities and Societies: Alpha Phi Strategic Communication encompasses Marketing and PR

Bachelor Of Arts, Psychology