Driving growth and establishing REC's reputation as the leading provider of world-class opportunities for current and aspiring full-time creators.

- Launched BASE BUTTER LLC, owned two major re-brands, and four successful product marketing initiatives that have generated over $1 million in lifetime sales- Led the UX research, SEO research, design, and optimization of the brand’s website resulting in a 30% increase in unique visits, improved conversion rate from 5% to 6.5%, a 20% decrease in bounce rate, and a 1-minute average session duration increase- Planned, strategized, and executed marketing and sales OKRs, developed a company-wide KPI tracking dashboard utilizing GoogleSheets, Asana, and Google Data Studio- Spearheaded process development and documentation of company-wide product launch strategies, 360 integrated marketing campaigns, and planning templates- Managed and trained a team including a social media manager, copywriter, intern, video/photo producer, and a creative agency for marketing asset development and production- Collaborated with Product to capture consumer insights and research for the development of the company’s marketing strategy - Optimized email marketing campaigns that yielded a 37% YOY increase in average open rate, 75% YOY increase in click-through rate, and 25% YOY increase in conversion rate- Produced automated email marketing funnels that maintain an above-industry average open rate of 30.00%- Introduced SMS marketing and implemented improvements that yielded a 66% YOY increase in click-through rate and a 50% YOY increase in conversion - Improved sign-up forms and built demand generators that increased leads by 60% - Designed a loyalty rewards program leading to a return customer rate of 40%- Launched a product bundle and pricing adjustments that increased AOV by 40% - Coordinated the marketing and promotions of a fully funded 12-week crowdfunding campaign - Achieved 2 ROAs for the brand’s Meta Paid Ads, TikTok Paid Ads, and Twitter paid ads- Earned press across major outlets, including Essence, Vogue, Allure, New York Times, Cosmopolitan, and GMA

- Analyzed data and conferred on strategic ideas; contributed to the total 40% increase in website traffic and ROI for agency clients Asana, EO Products, and A Place for Mom through competitive analysis, keyword research, content creation, and link building- Measured the effectiveness of recommended strategies by reporting from resources including Google Search Console, SEMrush, Google Analytics, and Power BI- Wrote SEO content for blogs, websites, and client social media accounts utilizing data and CTAs, conducted audience research to develop ideal user stories, scenarios, and personas for SEO and PPC client projects

- Headed individual marketing consultations with independent artists and creative entrepreneurs, provided comprehensive marketing plan development, and managed internal client accounts through marketing campaign execution- Verified client needs and devised innovative customer journeys to better identify and address customer pain points; standardized consultation workflow and designed internal educational materials- Increased overall agency revenue to ~$5K per month and improved the upsell conversion rate from 21% to 75%

- Planned and produced content for The Visit™ featuring Dr. Arabia Mollette on health, medical, and wellness issues- Managed and upgraded content for company Facebook, Twitter, website, and Instagram outlets, weekly content calendars, and produced photo, video, and graphic content

- Served as UX architect and UX designer for a luxury retail company, and promoted to lead UX designer for an industrial energy company- Managed client relationships as acting onsite project manager, leading a three-person development team through Agile development of a completed mobile app within twelve weeks- Gathered, analyzed, and prioritized client requirements through discussion, interviews, and user research- Earned $40K in senior management financial support through the insightful presentation of research and prototypes- Resolved user issues and improved experience by creating ideal user stories, scenarios, and personas for developing systems that directly addressed needs