Generated marketing initiatives, designed, develop, and implemented ~100’s of specific looks for the store with new merchandise that we receive weekly. This increased customer retention at the store by 28%.• Maintained visual integrity and brand image for Zara by stocking, replenishing, and organizing inventory with accuracy and efficiency. This maximizes work productivity by 10%.• Analyzed and maintained an awareness of the latest fashion trends to identify requirements and make relevant merchandise suggestions to maximize sales.

Responsible for greeting customers, responding to questions ,improving the customers involvement with merchandise and outstanding customer service.

Served as the principal social media manager for JPD Studio's empowerment initiative #PoweredByHer which aims to showcase and support the efforts of girls in technology. During this time Shenell:- Increased #PoweredByHer's social media followers by 11% - Created strategic posts that were retweeted to an audience of 50k+ over the span of 1 month- Researched the most strategic hashtags to use on social media, customized for each platform- Maintained #PoweredByHer's branding voice throughout all videos, articles and visuals posted- Launched a new Pinterest board to drive traffic to all the projects on #PoweredByHer - Generated custom bit.ly urls to help track effectiveness of social media campaigns