As a marketing professional with a law degree, I possess a stronger aptitude for logical and critical thinking. My journey into marketing began during my university years with a copywriting internship in the creative department of United Advertising Company. Following graduation, I joined the PR team at the Yulon Group headquarters, where I was responsible for analyzing and managing the group's digital image.During various projects, I developed a strong ambition for the transformation project of the Taiwanese brand LUXGEN. Proactively seeking a transfer to LUXGEN's marketing department, I played a pivotal role in successfully launching the brand's first electric vehicle during my tenure. I excel in digital marketing, membership engagement, and brand image management within the automotive industry.Skills:-Digital Communications-Marketing Strategies-Brand development-Creating content-Project Management-Data Analytics-Public and Media RelationsWork History & Achievements:May 2019 - CurrentLUXGEN Motor - New Taipei City, TaiwanSenior Marketing Manager-Led the Rebranding Project, developed brand content strategy and style, and successfully executed a new corporate identity launch event.-Implemented a paid digital membership program for electric vehicle pre-orders, acquiring 25,000 members.-Established a new e-commerce platform, achieving over 90,000 pre-orders within an impressive 12-day period.-Initiated the brand's official LINE account, managing pre-order members for a year with a conversion rate exceeding 30%.-Formulated launch plans, including electric vehicles.-Managed operations on Instagram, Facebook, and the official website, daily press releases and CEO speeches.-Planned and executed events such as auto shows, press conferences, dealer activities, and fans club.-Managed agents, set KPIs, controlled marketing budgets, and formulated annual marketing plans.-Conducted analysis of the brand's digital image and handled online reputation management.March 2016 - May 2019Yulon Group - New Taipei City, TaiwanPublic Relations Specialist-Conducted digital image analysis and managed online reputation for the group.Organized press conferences, drafted press releases, and cultivated media relationships for the group.-Drafted speeches for the CEO and facilitated VIP receptions.Planned and executed CSR projects.-Provided public relations support for subsidiary companies primarily in the automotive industry.-Proficient in crisis management.