Sheng Peng Email & Phone Number

* Contribute video hits that appear on air at "Sharks Pregame Live", write an exclusive Sharks article every week for NBC Sports Bay Area website.

* 24/7 San Jose Sharks coverage at subscriber-supported San Jose Hockey Now.

• Cover the San Jose Sharks with full media access to games and practices. Consistently deliver impeccably researched, one-of-a-kind stories which bridge the gap between statistical and video analysis.
• Member of the San Jose chapter of the Professional Hockey Writers Association.

• Introduce 4 new home & kitchen products – Vaya's Tyffyn, Preserve, Drynk, and Lynk – to North America market through website copy highlighting each product's features, along with Facebook static, carousel, and animated.
• Imagined design stories, which appeared on Vaya website, for 10 different styles of Tyffyn food container. Stories originated from, among other places, historic and scientific research.

• Covered the Vegas Golden Knights with full media access to games and practices. Enlarged new hockey market’s understanding of the game by walking through game video and explaining hockey analytics.
• As a member of the Vegas chapter of the Professional Hockey Writers Association, I voted on the 2018 NHL Awards.

• Wrote weekly series, "50 Forgotten Stories," for club's 50th anniversary. Interviewed Kings alumni, presented little-known stories from team's history in compelling manner to contemporary audience.

• Developed angles and executed LA Kings stories for SB Nation’s JewelsFromTheCrown.com, culling from in-game analyses, expert knowledge of team/sport history, and advanced statistical research.
• Covered Ontario Reign for 2015-16 season with full media access to games and practices.

• Communicated upscale brand voice for luxury eyewear boutiques ILORI and Optical Shop of Aspen through regional print (door signs, direct mail) and digital (e-mail blasts, gift cards) advertising. Worked independently.

• Curate and post engaging content focusing on worldwide digital advertising trends on Digital Ad Museum, the internet’s first-ever digital advertising museum page.

• TheHockeyWriters.com pieces were mentioned on Yahoo!, SB Nation, LA Kings Insider, and NBC Chicago. Multiplied Twitter following by ten times in 2 months by using HootSuite to target relevant audience, quadrupling.

San Francisco Bay Area

• Managed family-friendly Liberty Mutual Insurance Responsible Sports-branded content – supervising High Five art department’s contribution to deliverables – for 8 national partners, including USA Hockey, USA Water Polo.
• Wrote weekly, monthly, and quarterly long-form and short-form content for multiple platforms, such as online articles, print magazine editorials, eNewsletter blurbs, Facebook/Twitter posts, PA announcements, e-mail.

Greater New York City Area

• Created digital, experiential, print, and broadcast advertising for Nissan, Citibank, Western Union, MassMutual, and DISH Network, among other consumer brands, targeting Asian-American market nationwide.
• Worked with creative and strategy teams to execute the stages before a winning pitch, from examining the brief to “big idea” conceptualization to final mockups. Completed wide range of content deliverables for clients.
• Creative concept for Nissan Rogue pitch in 2013 became national Rogue TV commercial in 2016.

Greater New York City Area

• Organized project infrastructure from outline to production for DiversityEdu, an e-learning program addressing workplace diversity in academia. Wrote and edited program content. Researched academic journals on JSTOR.

Greater New York City Area

• Designed unique English and ESL curriculum that inspired student fulfillment with classic and contemporary literature by relating them with pop culture: Television, movies, music, and comic books. Moderated spirited.
• Designed Communication curriculum. Disseminated principles of outstanding public communication to maximize audience engagement. Engaged students by minimizing textbook exposure and focusing on essentials. Improved each.

Greater New York City Area

• Planned school-wide Social Studies curriculum/testing. Taught English, Social Studies, and Math to Hasidic boys in an ESL setting.

Greater New York City Area

• Wrote, edited, and designed two e-learning manuals for 26 NYC public schools using MS Word and Adobe Photoshop. Edited e-learning technical knowledge base, kb.timetoknow.com with Wordpress and HTML.

Greater Los Angeles Area

• Researched and data mined P2P networking applications.

Mfa, Creative Writing, Poetry

• Masters-level experience evaluating academic writing and creative manuscripts.

Ba, Literature

• Managed university computer lab for over a year.