Sheng Peng Email & Phone Number

* Contribute video hits that appear on air at "Sharks Pregame Live", write an exclusive Sharks article every week for NBC Sports Bay Area website.

* 24/7 San Jose Sharks coverage at subscriber-supported San Jose Hockey Now.

• Cover the San Jose Sharks with full media access to games and practices. Consistently deliver impeccably researched, one-of-a-kind stories which bridge the gap between statistical and video analysis.• Member of the San Jose chapter of the Professional Hockey Writers Association.

• Introduce 4 new home & kitchen products – Vaya's Tyffyn, Preserve, Drynk, and Lynk – to North America market through website copy highlighting each product's features, along with Facebook static, carousel, and animated ads, and Google banner and responsive ads. Study competitors to adjust marketing focus and tone to better capture household purchase decisionmakers.• Imagined design stories, which appeared on Vaya website, for 10 different styles of Tyffyn food container. Stories originated from, among other places, historic and scientific research.

• Covered the Vegas Golden Knights with full media access to games and practices. Enlarged new hockey market’s understanding of the game by walking through game video and explaining hockey analytics. • As a member of the Vegas chapter of the Professional Hockey Writers Association, I voted on the 2018 NHL Awards.

• Wrote weekly series, "50 Forgotten Stories," for club's 50th anniversary. Interviewed Kings alumni, presented little-known stories from team's history in compelling manner to contemporary audience.

• Developed angles and executed LA Kings stories for SB Nation’s JewelsFromTheCrown.com, culling from in-game analyses, expert knowledge of team/sport history, and advanced statistical research.• Covered Ontario Reign for 2015-16 season with full media access to games and practices.

• Communicated upscale brand voice for luxury eyewear boutiques ILORI and Optical Shop of Aspen through regional print (door signs, direct mail) and digital (e-mail blasts, gift cards) advertising. Worked independently with minimal oversight from Brand Marketing Manager.

• Curate and post engaging content focusing on worldwide digital advertising trends on Digital Ad Museum, the internet’s first-ever digital advertising museum page.

• TheHockeyWriters.com pieces were mentioned on Yahoo!, SB Nation, LA Kings Insider, and NBC Chicago. Multiplied Twitter following by ten times in 2 months by using HootSuite to target relevant audience, quadrupling story clicks and shares in that time.

San Francisco Bay Area

• Managed family-friendly Liberty Mutual Insurance Responsible Sports-branded content – supervising High Five art department’s contribution to deliverables – for 8 national partners, including USA Hockey, USA Water Polo, USA Volleyball, and USA Wrestling. Met weekly with partners, planned monthly editorial calendar, and sent out regular engagement data reports to stakeholders.• Wrote weekly, monthly, and quarterly long-form and short-form content for multiple platforms, such as online articles, print magazine editorials, eNewsletter blurbs, Facebook/Twitter posts, PA announcements, e-mail blasts, and more, for 1M+ audience.

Greater New York City Area

• Created digital, experiential, print, and broadcast advertising for Nissan, Citibank, Western Union, MassMutual, and DISH Network, among other consumer brands, targeting Asian-American market nationwide. • Worked with creative and strategy teams to execute the stages before a winning pitch, from examining the brief to “big idea” conceptualization to final mockups. Completed wide range of content deliverables for clients, from radio ads to roadside billboards.• Creative concept for Nissan Rogue pitch in 2013 became national Rogue TV commercial in 2016.

Greater New York City Area

• Organized project infrastructure from outline to production for DiversityEdu, an e-learning program addressing workplace diversity in academia. Wrote and edited program content. Researched academic journals on JSTOR and PsycNET, wrote bibliography using Mendeley, transcribed interviews, and cataloged media assets.

Greater New York City Area

• Designed unique English and ESL curriculum that inspired student fulfillment with classic and contemporary literature by relating them with pop culture: Television, movies, music, and comic books. Moderated spirited class discussions. Modeled basics of APA essay composition. Created creative writing exercises to reinforce student mastery of story structure, literary devices, and poetics.• Designed Communication curriculum. Disseminated principles of outstanding public communication to maximize audience engagement. Engaged students by minimizing textbook exposure and focusing on essentials. Improved each student’s public speaking performance with one-on-one consultation.

Greater New York City Area

• Planned school-wide Social Studies curriculum/testing. Taught English, Social Studies, and Math to Hasidic boys in an ESL setting.

Greater New York City Area

• Wrote, edited, and designed two e-learning manuals for 26 NYC public schools using MS Word and Adobe Photoshop. Edited e-learning technical knowledge base, kb.timetoknow.com with Wordpress and HTML.

Greater Los Angeles Area

• Researched and data mined P2P networking applications.

Mfa, Creative Writing, Poetry

• Masters-level experience evaluating academic writing and creative manuscripts.

Ba, Literature

• Managed university computer lab for over a year.